En tant que Senior Manager je pilote des projets ou programmes de transformation digital orientée expérience client et IA. Fort d'expériences "terrain" et avec l'appui des équipes Keley et leur ADN de faiseur, nous accompagnons les entreprises à s'emparer de la data et de l'IA de la définition de la roadmap et du business plan aux opérations.

Digital strategy consulting projects and interim managementExample of missions:Moving group, Leader in France:- Interim CDO - Definition of the group digital and IT strategic roadmap and detailed business plan for the main website- Projects roadmap and management, production of operational documents (projects to do, call for tender, briefs, specifications) For several participation of a private equity fund:- Digital transformation and leads generation plan definition and implementation;- In house start-up creation and Development plan; - Digital Projects Roadmap; - CDO as a Service

Co-fonder and CEO for the French subsidiary of the Mzuri group :- Definition of a differentiating brand positioning based on a strong style and trendy DNA - Product offer definition (widest range of product on the French market) and price point strategy- Definition and implementation of the 360 marketing strategy and commercial plan- Definition and follow up on the customer relation strategy- Team and operation management (logistics and customer service)- Management of the lead generation and CRO- P&L management

Manage the Consulting team, member of the comex.

Project & team management, accountability for mission success and profitability both for the customer and the company, Business development and BU structuring (methodology, HR process, recruiting)Example of projects:Top 3 French insurance company: 3 years digital plan and 13 related projects. Retailers, PCG, Cosmetics: Setting up of a D2C strategy & implementation Private equity funds : Due Diligence

Implementation of the Digital Business plan, direct report to the president • Definition of the strategy & organisation for brands websites, digital partnerships, cross canal and CRM plan• Management & operations: Management of the eCommerce team and of the digital marketing animation plan• Projects: set ups and optimisation of websites (6 new sites, including 1 b2b), implementation of the eReservation in shops, 2 new partnerships and 2 optimized, implementation of a CRM tools, CRM campains x 2, etc.

Define and manage digital strategy and projets, from the BP to the operations.For Korben, the eCommerce agency of the group:1) Define and implement a new strategy and organisation: pilot change from an operational unit to a consulting and operations BU expert in digital biz dev, set up of the related organisation and tools (dashboards, meetings, job def)2) Management of the e-shop managers and of the partnership team For the Fashion Brands :1) Projects :-Eden Park new UK website: To support the international development brand strategy, set the team, in FR and UK, supervise specifications and production, define and manage the eMarketing campains-Cache Cache China: Define the online strategy and organisations and produce the implementation tools-Morgan, relaunch of the brand: Pilot the lauching of the website with branding and ecommerce objective2) Business development, digital partnerships : -Define, negotiate and implement online partnerships and strategic projetcs, from BP to It and logistics operations. Up to 60% of digital revenue depending on the brand. -Pilot p&l and marketing plans-Train and manage teams

1. Project Management – Studies, consulting and development Manage projects - budgets up to €700KBuild teams, developed partnerships and selected sub contractorsCoordinate actions of International consortia (up to 15 partners) and multidisciplinary teams2. Business development – Call for tender and contract negotiation Design tender proposals worth up to €4 M Coordinate all players involved and produce the proposal in all issues: technical, administrative, financial, and legalAcquire new business worth of €4.1 M

1. Economics and Business strategy studies on Freight Transport2. Communication through articles, participation to seminar and conferences3. Organisation of the INRETS maritime seminar (4 a year) including advertisement to the target public: Consulting companies, government agencies and academicsPublications, among others: Transport combiné : renverser la vapeur, (Combined transport, reversing the trend) P. Salini & J Daydou, La Tribune de l'Economie, 18 décembre 2003 Container railfreight services in Northwest Europe: diversity of organisational forms in a liberalizing environment. With E. Gouvernal, Transport Reviews Volume 25, Number 5 / September 2005.