As an E-Commerce Strategy Director at upwedo. I specialize in strategic support for businesses (mainly Small and Medium-sized Enterprises) to optimize their e-commerce performance.My role includes: • Listening and auditing: conducting in-depth meetings with clients to understand their goals and performing a detailed audit of their current situation.• Analysis and planning: developing strategic action plans, prioritized based on the client's objectives and budget.• Team… Show more As an E-Commerce Strategy Director at upwedo. I specialize in strategic support for businesses (mainly Small and Medium-sized Enterprises) to optimize their e-commerce performance.My role includes: • Listening and auditing: conducting in-depth meetings with clients to understand their goals and performing a detailed audit of their current situation.• Analysis and planning: developing strategic action plans, prioritized based on the client's objectives and budget.• Team management: building and managing a dedicated team of freelancers to ensure effective project execution and achievement of desired results.I work closely with our clients to design tailored solutions that turn their digital challenges into growth opportunities. My goal is to provide comprehensive support that aligns strategy with execution for tangible results.Looking to boost your online sales and take your e-commerce to the next level? Contact me for a free consultation and discuss how we can achieve your goals together.Skills:• eCommerce Strategy• Digital Transformation• Data Analysis and Auditing• Strategic Planning• Project Management• Freelance Team Coordination• Process Optimization• Client-Centric Approach• Communication and Leadership• Budget Management Show less

Description :• eCommerce Strategy: design and implementation of the global eCommerce strategy, aligning site and brand development objectives with market trends.• Amazon Specialization: creation and optimization of a product catalog (No.1 in Sales) using advanced techniques to improve visibility and conversions. Management of Amazon Ads campaigns to maximize ROI.• Financial and Managerial Management: responsibility for the financial performance of the BU and KPI analysis.•… Show more Description :• eCommerce Strategy: design and implementation of the global eCommerce strategy, aligning site and brand development objectives with market trends.• Amazon Specialization: creation and optimization of a product catalog (No.1 in Sales) using advanced techniques to improve visibility and conversions. Management of Amazon Ads campaigns to maximize ROI.• Financial and Managerial Management: responsibility for the financial performance of the BU and KPI analysis.• Team Leadership: leading a dedicated team, fostering engagement towards the group’s objectives.• Project Supervision: managing commercial and technical projects, ensuring effective coordination between different teams to guarantee timely delivery and expected quality.• Executive Committee: member of the Dir.Co, actively participating in the group’s strategic decisions, providing eCommerce and digital expertise to guide growth and innovation.Achievements :• Improvement of the profitability of the eCommerce BU and implementation of a restructuring.• Establishing the foundations for long-term growth and profitability.• Creation and deployment of a product catalog tailored to the expectations of e-commerce consumers, particularly on Amazon.• Activation of targeted advertising campaigns with setting and monitoring of performance indicators (CPC, Conversion Rate, ACos, and TACos).• Web: Leading the redesign projects of the websites bioenergies.com and vitalthea.com.Skills :• Expertise in web & e-commerce• Financial and budget management• Leadership and team managementTeam :• 8 people (before restructuring) Show less

Strategic Advisor in Unified Commerce Marketing Strategies, I provide strategic advisory services to companies, specializing in unified commerce marketing strategies centered on the customer. My expertise includes digital market share acquisition, Marketplace management, Amazon optimization, “Phygital” strategies, business development, and business planning.Key missions (France & International):• Transition Management: leading companies through periods of change and… Show more Strategic Advisor in Unified Commerce Marketing Strategies, I provide strategic advisory services to companies, specializing in unified commerce marketing strategies centered on the customer. My expertise includes digital market share acquisition, Marketplace management, Amazon optimization, “Phygital” strategies, business development, and business planning.Key missions (France & International):• Transition Management: leading companies through periods of change and transformation. • Operational Analysis: assessing operating modes and identifying needs.• Business Ambition Definition: setting business goals and translating them into actionable plans across functional areas.• Budget Management: defining budgets, securing resources, and overseeing their implementation.• Action Plan Development: creating prioritized action plans for various sites.• Project Deployment: coordinating the deployment of platforms, content, social media, e-commerce solutions, and flow aggregators, ensuring global coordination with partners and service providers.• Digital Initiatives: highlighting global digital initiatives and enhancing online reputation through strategic actions.• Technological and Competitive Watch: keeping abreast of technological advancements and competitive trends.Geographical mobility:• Extensive travel across France, UK, Germany, Spain, and Israel, with flexibility to adapt to project needs.Customer references:• Maytronics: World leader in electronic pool cleaning technology with Dolphin cleaning robots.• Immup: Leading company in the real estate industry.• Solocal Group: Renowned for its digital marketing solutions. Show less

Founder of Netvendeur.comFundraising: €1.5M from Solocal Group (intrapreneurship)Missions: • Business creation: developed the business from scratch, establishing a network of over 1,000 real estate agencies nationwide• Online real-estate valuation: conducted several million valuations since the site’s launch in early 2015, positioning Netvendeur.com among the leaders in the sector in France.Results: • Exit: acquired by IMMUP in March 2018 (M&A operation)… Show more Founder of Netvendeur.comFundraising: €1.5M from Solocal Group (intrapreneurship)Missions: • Business creation: developed the business from scratch, establishing a network of over 1,000 real estate agencies nationwide• Online real-estate valuation: conducted several million valuations since the site’s launch in early 2015, positioning Netvendeur.com among the leaders in the sector in France.Results: • Exit: acquired by IMMUP in March 2018 (M&A operation) • Team: approx. 20 outsourced peopleSkills: • Intrapreneurship • Lead generation Show less

Missions:• Increase in advertising revenue on websites and mobile applications.• Negotiation and signing of framework contracts with advertisers and advertising agencies (banks, insurers, credit brokers, moving companies, real estate diagnostics, etc.).• Commercialization of the themes “New Real Estate”, “Vacations”, and “Estimation”.• Data monetization (Emailing and Cookies).• Creator of the site AvendreAlouer-NeufResults:• Generated revenue: over 1… Show more Missions:• Increase in advertising revenue on websites and mobile applications.• Negotiation and signing of framework contracts with advertisers and advertising agencies (banks, insurers, credit brokers, moving companies, real estate diagnostics, etc.).• Commercialization of the themes “New Real Estate”, “Vacations”, and “Estimation”.• Data monetization (Emailing and Cookies).• Creator of the site AvendreAlouer-NeufResults:• Generated revenue: over 1 million euros per year.• Exit: acquired and merged by Le Bon Coin (Adevinta Group)Team: • 3 peopleSkills: • Business Development • Partnership Implementation Show less

Mission:• Increase turnover of No. 2 real-estate portals in France with over 500,000 real-estate listings and more than 2 million visitors per month.Achievements:• Signature of framework agreements with major accounts (real estate networks, advertising agencies, diverse announcers).• Launch and development of themes “New Real Estate”, “Holidays”, and “Estimate”.• Strong growth with data (emailing and cookies).Results:• Revenue increased by 2x… Show more Mission:• Increase turnover of No. 2 real-estate portals in France with over 500,000 real-estate listings and more than 2 million visitors per month.Achievements:• Signature of framework agreements with major accounts (real estate networks, advertising agencies, diverse announcers).• Launch and development of themes “New Real Estate”, “Holidays”, and “Estimate”.• Strong growth with data (emailing and cookies).Results:• Revenue increased by 2x within 1 year.Team: • 3 peopleSkills: • Business Development • Partnership Development Show less

Mission:• Business creation• Creation of the 1st real estate negotiation site with over 50,000 real estate listings.Achievements:• Signed agreements with major real estate networks (Capifrance, Optimhome, Nexity, etc.).• Business development: partnerships in credit, insurance, moving, real estate diagnostics, etc.Results:• Exit: Acquisition by the Priceminister.com Group in 2010.Team: • up to 5 people

Mission :• Activation and exploitation of contractual rights within the framework of the 2006-2008 communication plan (TV, Web, Print) in collaboration with international bodies such as IMG, IRB, GIP France 2007, and FFR.• Implementation and management of tenders, in partnership with renowned agencies such as Havas Advertising, Le Public Système, and Magic Garden Agency.• Internal ticket management (by category) and organization of client receptions, hosting over 20,000 guests… Show more Mission :• Activation and exploitation of contractual rights within the framework of the 2006-2008 communication plan (TV, Web, Print) in collaboration with international bodies such as IMG, IRB, GIP France 2007, and FFR.• Implementation and management of tenders, in partnership with renowned agencies such as Havas Advertising, Le Public Système, and Magic Garden Agency.• Internal ticket management (by category) and organization of client receptions, hosting over 20,000 guests across approximately 10 competition sites.• Coordination with the communication departments of the group, particularly within retail banking and investment banking, to ensure coherent and effective communication across all branches.Budget : • Approximately €30 millionCollaboration : • Close collaboration with all departments of the Société Générale group, both in France and internationally.Distinctions :• Awarded by the Marketing Innovation Trophies and the Marketing Man of the Year 2007 prize, organized by Marketing Magazine, for event marketing innovation. Show less

Umpire and Line Judge at World Tennis Competitions - International (Europe/US/Asia/Pacific)Grand Slams (ITF) : • Roland-Garros• Australian Open• Wimbledon• US OpenOther international competitions :• Davis Cup• Masters Series and International Series (ATP and WTA) : Open Gaz de France, Paris Bercy, Monte Carlo, Lyon, Marseille, Basel, Gstaad, Auckland• Olympic Games : Member of the official delegation at the Athens 2004 Olympic… Show more Umpire and Line Judge at World Tennis Competitions - International (Europe/US/Asia/Pacific)Grand Slams (ITF) : • Roland-Garros• Australian Open• Wimbledon• US OpenOther international competitions :• Davis Cup• Masters Series and International Series (ATP and WTA) : Open Gaz de France, Paris Bercy, Monte Carlo, Lyon, Marseille, Basel, Gstaad, Auckland• Olympic Games : Member of the official delegation at the Athens 2004 Olympic GamesSkills :• Rigour and Precision : maintained a high level of accuracy and concentration in high-pressure environments, ensuring fairness and integrity in matches.• Emotional Management : ability to manage stress and make impartial decisions in real-time, even in tense situations.• Interpersonal Skills : effectively collaborated with players, coaches, and officials from diverse cultures and nationalities, fostering an environment of respect and cooperation.• Professionalism : committed to the highest standards of professionalism and ethics, proudly representing international tennis bodies.• Training and Evaluation : trained and evaluated top-level officials, contributing to the continuous improvement of officiating standards.• High level of precision • Rigour Show less