Julie Clark Email and Phone Number
I’m a customer-obsessed Brand & Innovation Marketing Manager with 9+ years of experience in crafting go-to-market strategies that deliver results, whether that is driving massive brand awareness, building deep relationships with some of the world’s largest CPG brands or scaling campaigns globally. The secret to my success? My passion for crafting best-in-class messaging & my ability to curate unique experiences that connect global brands with diverse audiences to build trust & foster community. An agile & creative storyteller, I have deep empathy for users & am an expert at identifying what makes marketing content successful in order to inspire, educate & mobilize global audiences. An enthusiastic & motivated multi-tasker, I guide teams in fast-paced environments to accomplish goals on time, within budget & with high quality. I’m also a detail-oriented project manager who drives decision-making with internal teams, senior leadership & external business partners to bring creative campaigns to life across multiple channels.I began my career as a social media strategist building influencer marketing programs from scratch & was promoted multiple times due to my expertise in brand planning, creating mission-driven programs & successfully supporting delivery of 60+ brand narratives that have driven record-setting levels of brand awareness & participation.Other key wins include: - Executing omnichannel campaigns & launches that reached 150MM viewers - Connecting influencers with Fortune 500 CPG brands like Honest Tea, Lärabar, PepsiCo & Patagonia to create campaigns that increased brand awareness by 25% - Building a social influencer marketing program that scaled to +36MM viewers - Creating a social strategy & content calendar that increased social following by 50% in < 9 months My mission is to use my communication & strategy skills to deliver content that empowers businesses to connect with their audience in meaningful ways.Share a similar mission? Let's talk.Core Competencies:✦ Digital Marketing ✦ Brand Strategy ✦ Go to Market Strategy ✦ Influencer Marketing ✦ Integrated Campaigns (Web, Social, Email, Influencer, SEO) ✦ Strategic Partnerships ✦ Food & Product Marketing ✦ Social Media Campaigns (Instagram, Facebook, TikTok, Youtube) ✦ Events & Launches ✦ PR & Communications ✦ Agency Relationships, Vendors ✦ Senior Leadership ✦ Operations & Process Design ✦ Team Building & Performance ✦ KPIs & Success Criteria ✦B2B, B2C ✦ Data Analysis & Reporting ✦ Storytelling, Positioning, Messaging ✦ Consumer Research, Customer Journey
Khoros
View-
Senior Social Media Account StrategistKhoros Oct 2021 - PresentAustin, Texas, Us
-
Innovation Marketing ManagerCitadel Roofing & Solar Dec 2019 - Oct 2021Vacaville, Ca, Us• Driving integrated marketing strategy & best-in-class campaigns that span across paid, earned & owned channels that bring our stories to life & drive $16MM in revenue• Expert of the brand, products & customer authoring compelling creative briefs grounded in insights for agencies & teams, leading delivery of best-in-class consumer-facing assets to ensure consistent messaging across 5+ activations yearly• Owned creative build & deployment of organic social strategy & content calendar, delivering engaging copy & creative that increased social following by 50% & engagement rate by 33% in < 9 months• Overseeing end to end execution of marketing activations from research & planning to creative agency management, KPIs & reporting, known for successfully accomplishing milestones on time & lowering customer acquisition cost by 30%• Owning the master marketing calendar, providing day-to-day project management of all monthly events to ensure scheduling & communication is timely & campaigns stay on budget, contributing to 150% YOY growth• Key advisor to senior leadership, external agencies & teams providing strategic recommendations to build brand equity, including creating a new company website & the first-ever brand guide -
Brand Marketing ManagerFair Trade Usa Jan 2018 - Dec 2019Oakland, California, Us• Promoted 2X for excellence in brand planning, marketing & mission-driven programs that grow brand equity by creating an emotional connection with customers through creativity, innovation & inspiration across 8+ campaigns/year• Crafted the positioning, messaging & go-to-market strategies for launches & streamlined key messages across multiple communication channels to drive stronger brand partnerships & deliver wins for both the brands & Fair Trade USA • Partnered with cross-functional teams on short & long term planning to ensure all consumer touchpoints meet each unique product brand promise, including creating campaign kits & marketing collateral that increased our visibility by a record level (+50%) on earned channels & 25% on owned social -
Social Media ManagerFair Trade Usa Apr 2015 - Jan 2018Oakland, California, Us(Promoted from Social Media Specialist)• Thought leader & main marketing contact owning the relationship with Fortune 500 CPG brand partners (Honest Tea, Lärabar, PepsiCo, Patagonia, Athleta), advising leaders to ensure partners have what they need to succeed across their social channels, surpassing campaign goals & increasing brand participation by +25% YOY• Subject matter expert supporting delivery of +60 CPG brand narratives across multiple channels, (Instagram, Facebook, Twitter, LinkedIn, Pinterest) developing a cohesive strategy to fuel the growth of product offerings & drive record-setting levels of brand equity across 150MM viewers •Built the first ever influencer marketing program from scratch that scaled from 5 to +15 influencers/ campaign with a combined reach of +36MM viewers
-
Marketing And Community Outreach InternFair Trade Campaigns Jan 2015 - Apr 2015Oakland, California, Us• Researched, designed and distributed educational/promotional materials• Conducted phone outreach and recruitment to volunteers• Created grassroots marketing campaigns with cross-functional teams• Wrote blogs and instructional materials• Synthesized and updated preexisting campaign resources using Photoshop and InDesign• Presented about Fair Trade to office visitors• Designed/modified web banners and other web graphics using Photoshop -
Teaching Associate, Communication StudiesCalifornia State University-Sacramento Aug 2012 - Jul 2014Sacramento, California, UsI served as the instructor-of-record for two undergraduate Communication Studies classes: "The Communication Experience" and "Introduction to Public Speaking." My duties included: • Establishing course objectives• Crafting and delivering lectures • Creating and facilitating activities and assignments • Leading discussions• Grading all student work. -
Graduate Assistant (Ga) For "Public Speaking In The Organization"California State University-Sacramento Jan 2012 - Jul 2012Sacramento, California, Us• Led weekly discussions among 30 undergraduate students enrolled in "Public Speaking in the Organization"• Graded speeches and written assignments• Facilitated class activities• Provided studying tips and one-on-one support
Julie Clark Education Details
-
University Of California, DavisEnglish & History (Majors); Communication (Minor) -
California State University-SacramentoCommunication Studies
Frequently Asked Questions about Julie Clark
What company does Julie Clark work for?
Julie Clark works for Khoros
What is Julie Clark's role at the current company?
Julie Clark's current role is Senior Social Media Strategist at Khoros | Brand Marketing | Innovation & Digital Marketing | Influencer Strategy | Integrated Campaigns with +150MM views | Partnerships | I connect brands with global audiences.
What schools did Julie Clark attend?
Julie Clark attended University Of California, Davis, California State University-Sacramento.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial