Co-Founder And Chief Marketing Officer
Whitney-Niehoff Marketing Group
WNMG is a Technology Marketing firm specializing in the hospitality and events/meetings industry. We created, marketed and deployed the Destination Business System - an enterpise online CRM system for CVBs that harnessed the power of the cloud to deliver website content management, the InstantRFP, integrated convention calendar and housing modules, local deals and promotions, partner listings and sales books/materials in a single system. Consulted with convention and visitors bureaus, convention center management and tourism associations to help improve their online marketing strategy with tools to automate, and manage for measurable results. Delivered enterprise systems to medium and large markets, including Dallas, Houston, Austin, Orlando, San Diego, Nashville, Cleveland, Chicago, Vancouver BC, Hawaii. Also created a full-service online portal for meeting and event planners called Meetings Central - a one-stop-shop with simple tools to manage email invitations, online registration, venue selection, group room night bookings - integrated with hotels.com, making live group bookings available to the public for the first time. Provided go-to-market consulting for CVB executives and sales teams and guidance on branding and promotion, built a strong reputation for high-end technology with simple user interface and developed training methodology for helping CVB staff learn to embrace new technology to grow their own sales and programs, driving more bookings, room nights, repeat visitors, family stay-overs, promotional opportunities and local partnering initiatives.