Julie Niesen Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Clients past and present include:SalesforceGrote IndustriesNWEAVista Higher Education Clever LucyWhittaker LawWVXUWCPOCincinnati EnquirerVecterisCreatives on Call Arizona Healthcare and Hospital Association ChevroletBush's BrothersManhattan Wardrobe SupplyTrilogy FitnessMerisa Bowers, Attorney at Law Meyer Capital ManagementI've spoken on the topics of marketing, career agility, social media and more for these organizations:Girl Develop ItTogetherDigital (formerly Women in Digital)University of CincinnatiMiami UniversityAdClub CincinnatiNational Association of Catering ExecutivesDigital Non-ConferenceSummitUPTaft MuseumGreater Cincinnati Health FoundationSloan Consortium TV and Radio Appearances include:WVXUWCPOFox 1955 WKRC1530 Homer

Melbourne, Vic, Au

San Jose, Ca, Us

San Jose, Ca, Us

Responsible for thought leadership and storytelling for the Enterprise Networking group. Projects include:* Executive presentations for the VP of Marketing for Enterprise Networking* Blog posts and strategy for the EN blog, both ghost writing and under my own byline on topics of importance to EN decision makers* CIO eBook for Wireless Networking* History of Networking* Cisco on Cisco Storytelling "subway map"* Hosted first virtual Cisco Chat

Lincolnshire, Il, Us

Responsible for the overall corporate blog strategy for Zebra.com including:* Creating Zebra’s first comprehensive blog strategy, focusing on Zebra’s voice in the IoT space* Selecting and managing subject matter experts both inside of Zebra and third parties, including partners and customers* Working with the digital content team to inform the build of the blog in WordPress, integrated with Adobe Experience Manager, including requirements, look and feel, and authoring* Leading the Thought Leadership Content program, which includes both the blog and Vision Studies, in partnership with Business Intelligence and Subject Matter Experts. This includes:* Identification of topics for surveying* Working with Business Intelligence on survey questions, identifying survey parameters and interpretation* Creating content around the Vision Study findings for use globally, not limited to: * White Papers * Subject Matter Expert videos * Social Media content * Budget Management

Lincolnshire, Il, Us

Responsible for content creation for Manufacturing, used at a global level, across all regions. Led the development of vertical messaging platforms for Manufacturing, Transportation and Logistics, Retail and Healthcare, leading a cross-functional team representing sales, product development, global and regional marketing which resulted in the first pan-Zebra vertical messaging strategy, including standardized content across all four main verticals.Created content definitions and standards for Zebra Vertical content as well as standardized onboarding for other vertical marketers. Worked with SMEs, regional partners, engineering and product development to launch Network Connect for Automation, which integrates Zebra's rugged scanners and industrial printers directly with the Industrial Ethernet.Day-to-day responsibilities include agency management, creative direction, budget management, content strategy, execution, and planning.

London, Gb

Responsible for content marketing, events and channel voice for North American business (60% of worldwide revenue)o Developed channel voice, content calendar and workflow supporting 30 stakeholders across the North American businesso Developed content strategy for major business initiative campaigns, supporting $200 million in revenueo Created social media event protocols, supporting 20+ national events per year including SXSWedu, Educause and ISTE. o Trained 500+ sales and marketing professionals iin an industry-first social selling programo Instituted proactive social media crisis plan, working with Customer Service to assist 2800 customers in Fall of 2014

London, Gb

Divisional responsibilities in Health Sciences & Careers, includingo Development of HSC-specific mobile app for sales rep educationo Development of Digital-only MyLab sampling campaign across HSC disciplines, used by over 800 instructors in Spring semester and gathered market feedback and seeded sales for the sales force from the data collected.o Subject Matter Expert for educational technology, technology trends and social media trends internally and externallyo Established social media guidelines, policy and strategy for disparate disciplineso Developed standardized reporting on sales, activations, web analytics and social metrics

*Manage marketing of both proprietary and partner-driven educational technology across disciplines and channels, including a deep knowledge of technology platforms.Responsible for over $100MM in revenue across Higher Education and Career channels including LMS Integrations, Aplia, CengageNOW and CourseMate.*Maintain close relationship with Product Development to build CourseMate product and brand from the ground up, including extensive market research, positioning, sales training and direct, personal customer sales. Saw 1000% increase in revenue from FY09 to FY11, and tripled FY11’s sales to date in FY12. Raised activations from 10% in 2009 to 78% in FY2012. CourseMate is Cengage Learning’s best-selling technology product.*Partner with Program Management and third party platforms to drive eBook sales, including VitalSource, CourseSmart and Kindle as well as tablet devices* Act as subject matter expert for eBook platforms and devices for sales, marketing and customers, differentiating both proprietary eBooks and third party eBooks to effectively meet the needs of customers making institutional decisions.

Doctor Of Law - Jd

Bachelor’S Degree, English, Judaic Studies

Master’S Degree, English Education