Julie Kincaid Email and Phone Number

-Leads design and development of corporate websites, including oversight of vendors and committee. Manages and maintains content and functionality daily of the corporate websites.-Manages the digital content calendar for IAC social media accounts and develops strategies for reaching new or potential customers. Also manages basic maintenance for all IAC social media activity and posts regularly across all platforms. -Manages and oversees contracted vendor for PPC advertising (Google AdWords) and tracks and analyzes campaign performance.-Manages and assigns department projects year-round ensuring they remain on schedule and within budget.-Creates department’s annual budget in collaboration with Director of MC and tracks department expenditures year-round including amount spent on marketing projects, advertising and exhibiting.-Contracts full year of print and digital advertisements across a variety of medical journals and websites, as well as designs print and digital ads. Also tracks analytics and digital ad performance.-Manages content for IAC published documents, as well as coordinates and launches public comment periods for Standards.-Performs weekly duties related to SEO, keyword integration and other web-based projects that optimize website performance.-Monitors and tracks website/e-mail campaign activity using various analytics platforms and creates quarterly reports with plans for implementation to improve website performance.-Manage documents with details of payment policies requiring IAC accreditation, communicating with payers on potential changes and create external communications to customers regarding policies that may affect them.-Write content and design e-mail campaigns using MailChimp.-Manage all trademark filings for corporate logos / branding.-Assists with the design and maintenance of various printed materials.

- maintained company's website (www.intersocietal.org) as well as it's six division websites (www.intersocietal.org/vascular; www.intersocietal.org/echo; www.intersocietal.org/nuclear; www.intersocietal.org/mri; www.intersocietal.org/ct; www.intersocietal.org/carotid);- managed company's social networking sites;- produced, release pertinent news releases for facilities accredited by IAC;- assisted facilities, customers with logo requests and other graphics assistance; and- designed brochures, labels, other products to assist in company's marketing.

- designed pages in QuarkXpress daily including the front page, feature, news and special sections;- designed pages in Adobe InDesign and coordinated content including stories and images for quarterly women’s magazine, Healthy Balance;- edited copy submitted by reporters for grammatical and style errors according to AP style;- trained new employees and evaluated their progress and performance;- wrote previews for area and regional events and other feature stories;- worked with production companies, networks and publicists to obtain materials from photo databases to be used in sections;- updated newspaper’s website content several times a week;- wrote weekly entertainment blog.

- helped design and edit pages using Adobe InDesign; - worked with a variety of designers whose products were to be used in photo shoots or featured in the magazine;- work directly on photo shoots with models and photographers; - assisted in coordinating two major events the magazine sponsored in the city of Pittsburgh: WHIRL Model Search and WHIRL Baby Search;- edited copy submitted by editors and other interns;- responsible for organizing and fact-checking calendars;- responsible for making contact with publicists to seek out artists, celebrities to feature in the magazine.