Julien Koné Email & Phone Number

L'Étang-La-Ville, Fr

Ville De Paris, Île-De-France, France

Driving marketing, communication, and e-commerce for Neuflize OBC.Leading a team of 9 experts in:Content: Strategy, production, and campaign deployment.Events: Design and execution across Paris and 9 branches.Digital: E-commerce growth via SEA, SEO, social media, UX, and email marketing.Partnerships: Strategic sponsorships for visibility, content, and lead generation.Key responsibilities:Crafting marketing and branding strategies, with full ownership of roadmaps and budgets.Managing change with Front Office and cross-functional teams (Investments, Wealth Structuring, Products, Philanthropy).Ensuring seamless collaboration with Sales, CRM, Legal, and Compliance teams.International synergies across NL, BE, and DE.

Ville De Paris, Île-De-France, France

- Right-hand man to the Head of Sales Marketing : overall budget, digitalization of the marketing strategy, process- Overall E-commerce and Social Media strategy- Coordination of online traffic acquisition, social media, content, events, site optimisation (UX/UI, performance).- Liaise with internal stakeholders : Business Development (closing leads), Experts (eg. Investment, Patrimonial…), and Bankers.- Change management (alongside BizDev team) : drive bankers to convert more prospects through LinkedIn (lead generation and nurturing strategy through their Linkedin profiles and Sales Navigator accounts), digitalise the lead-to-client conversion process (tooling)- International : Implementation of Global initiatives to Local FR / "way of working" : streamline our processes with other ABNAmro's private banks in Europe (BE, NL, DE) => E-commerce + Website + Content teams

Ville De Paris, Île-De-France, France

Neuflize OBC, one of ABN Amro bank's subsidiary, is a Maison with more than 350 years of wealth management and financial advisory services to private and corporate clients.Neuflize OBC's bankers provide their clients with tailor-made solutions through a coordinated, 360° private/corporate global approach.For more than 10 years, Neuflize OBC has taken into account the environmental and social impact of its investments, and puts that expertise and convictions at work for its clients (eg. through SRI portfolio management).My role : E-commerce strategy.- Lead generation- Content / Inbound Marketing- Paid online media- International : coordination with other ABN Amro's Private Banks (MeesPierson - NL / Bethmann Bank - DE / ABN AMRO Private Banking - BE).- Digitalisation & process

Région De Paris, France

Creation of the Digital Dept. : E-commerce / Pricing / Partnerships / Traffic / CRM / Creative / Customer Service / Trade Marketing.- Digital strategy.- Digital P&L owner => 2019 global e-commerce revenues x2 vs. 2018. - Omnichannel strategy (drive-to-store) = +75% 2019 vs. 2018.- FR Retail website overhaul front & back office (e-commerce platform, CRM, Customer Service, payment service provider, BI, logistics)- RFPs, agency management.- Report : COMEX. Collaboration with CXOs (Marketing, Country Managers, Commerce…).=> FR online yearly revenues from 5 figures in 2016 to 7 figures in 2019 (conversion rate x3,4, CRM database x3)=> Led RFP to outsource Logistics : 37% in savings=> Led RFP to find a new shipping partner : 10% in savings.

Paris Area, France

07/15 – 03/17 – MEC media agency. Account Director for Blizzard EMEA (gaming).Management : 3 people.- Global Media strategy, Branding + Performance (50M€ net budget - 80% digital)- Campaign delivery across 25 countries + local coordination for offline media (TV, DOOH, Print).=> Overwatch game launch in Europe : 16M€ and 1 month EU campaign, several hundred million dollars in 1 week for Blizzard worldwide.01/15 – 06/15 - Various assignments. Management : 2 people.- 2 months : Envouthe.com (subscription-based e-commerce start-up) : acting Marketing Director, setting up the right KPIs => Digging data showed Life Time Value at 5,5 months. Built the Marketing plan around this KPI. (acquisition, CRM program, client & prospect segmentation, P&L)- 3 months : KR Media agency : Digital Account Director (Audi, Fiat Chrysler Automobiles). => Branding and Performance-oriented media strategies and implementation, coordination with Audi’s other agencies.01/14 – 12/14 - COYOTE. E-commerce Manager. Electronics. Budget 1M€.- P&L by product category, delivery, online media agency management.- Weekly update on performances in Executive Committee meetings.=> 8M€ online revenues, up +20% y-o-y

In charge of the P&L, offer and day-to-day operations (e-commerce, marketing, social).=> E-commerce : AffairesdeMomes.com. Market place for kids’ stuff, 180 brands.=> Content : Applikids.fr, guide to free iPhone/iPad applications for kids.=> Monetization : special ops and sweeptstakes (media/social/content). Clients : Hachette, JeProgresse, Quinny… 5-10K€ of revenues per campaign.

Define and roll out SFR’s online media strategy (branding, e-commerce) - 9-16M€ budget per year.Management : 1 project manager- Online media, social media, creative.- Led Affiliation program RFP=> Online sales up 73% y-o-y, conversion rate up 25%.=> Branding : from bulk digital campaigns to immersive brand experiences supported by contextual advertising and content. 3 industry Awards.

Management : 2 people.Managed and grew various FR and European e-commerce and branding accounts.- Digital branding strategy : Levi’s, Bel Group (La Vache Qui Rit, BabyBel, Apéricube…), Lancaster.- E-commerce : NRJ mobile, Pierre & Vacances Europe, Sixt.

20 artists’ websites, media partnerships, launch of an album.

Website production for various brands (eBay, Fiat…).

Master'S Degree, Marketing

French High School Diploma, Mathematics And Physics

Member of the "Sports & Study" program, Basket-ball Section : '94 French National Champions, '95 runner-up, team captain every year.