Inner Chapter is an ideas studio founded in 2017. Our offer spans cultural insights to commercial IP. We are strategy, innovation and creative partners. We work with visionary start-ups, enterprises and MNCs. We engage as ad-hoc consultants, on a project basis, or as an embedded advisory service within clients’ organizations.

Episode worked closely with Inner Chapter to foster a dialogue between the world’s two largest economies and cultures: America and China. This bridging of cultures is critical for businesses, brands and society, now more than ever, and we look forward to enabling it.The brand was merged with Inner Chapter in June, 2024.

Revolving Door was a cocktail bar.Had fun being involved and understand the commercial side of F&B.

I established and developed the Shanghai office of the Flamingo Group. This involved developing the launch strategy and positioning for the office, conducting initial recruitment and staff training and developing the client base from scratch. Some key highlights of my tenure:Hit business growth targets 6 years in a row with an average 20% on-year revenue increase - a growth rate twice as fast as the industry average (which stood at around 11.5%).Brought in Estee Lauder, Nike and VFC (holding company of Lee, Vans and The North Face, among others), one of which became the third highest profit generating client for the Flamingo Group - across 8 offices.Established Flamingo as the most premium agency of its kind in China - the GP% was higher than similar agencies held under WPP and Omnicom.Appointed to the Global Strategic Council in 2016 for the Flamingo Group's Founder and CEO, overseeing the long-term development of the Flamingo business and brand across our 8 offices.Achieved 90%+ retention rate over the nearly 8 years the office has been operational. Not a single staff member has left for a competing agency. This was unheard of in China for a mid-size office with staff between 25-50.

Research enabled brand consultancy.At Flamingo, we use a wide and varying range of approaches and tools in the work we do, but we are not guided by methodologies. More than anything we apply our own intuition and experience to any research problem.We offer deep understanding and strategic recommendations to enable the most forward-looking and effective brand management. Clients include Sony, Unilever, Pepsi, Nokia, BA, Diageo, BBH, w+k, etc. We help brand teams and ad agencies make connections with consumers, but we also aim to inspire them to keep their brands fresh, fascinating, even, in turn, inspirational.

Lead planner on Ford, Lincoln and Rolex.Develop foundational strategy for key models such as the Focus and Mondeo as Ford was launching its brand in China through it's Chang'An joint venture in Chongqing.

Was part of the team that launched the Xplorer program through which we brought in ethnographic and cultural theory into brand planning and marketing strategy. The Xplorer program, launched in Greater China was subsequently rolled out in numerous Saatchi & Saatchi offices globally. Key planner that developed IKEA's and Nestle Cereals market entry strategy into China.