At the helm of Groupe Galeries Lafayette's media strategy, my role is to steer online and offline campaigns with a focus on data-driven engagement and innovative advertising solutions. With a strong expertise in programmatic, social media, and paid search, our team has elevated ad performances as for example: by 20% of ad attention rate, showcasing a significant enhancement in audience engagement.My tenure in the media domain is marked by the successful integration of social platforms like TikTok Ads and advanced geofencing techniques, which have notably refined our drive to store initiatives. Collaborating with luxury brands, we've launched co-branding campaigns that merge tradition with digital activations, underpinning my commitment to evolving the media narrative and achieving excellence in omnichannel marketing strategies.
Listed skills include Sem, Digital Strategy, Advertising, Media Planning, and 38 others.