- In charge of online & offline media strategies and media buying for Galeries Lafayette- Addressed data-driven strategies to drive the engagement across the funnel throughprogrammatic, social, content syndication and paid search- Directed new standards of performances (viewability, ad fraud… time-in-view) with results:+40% average viewability of our ads.- Initiating innovation at GL (Tik Tok Ads, geofencing targeting and in-store visits monitoring, Drive to Web [tracking of TV ads impact on GL.com web traffic] …)- Presented results to Executive Committee: Procurement business review, Steering committee reports etc- Extending to digital our trade media offer – cobranding campaigns with Dior Beauty, Chloé,Ralph Lauren, etc. Results: 3M€ additional visibility for GL financed by brands in 2022.- Overseeing paid media activity and consulting for new international store openings: Shanghai, Doha and Luxembourg...

- Business unit management; directing a team of 10+ account assistants, executives and managers in both digital and offline media strategy - Strategic multi media consulting, planning and implementation across a diversified portfolio of clients in the luxury, wealth management and telecommunications sectorsSupervising media buying (across central media budgets) and coordination (across local budgets)Regarding all online and offline media in The EU, USA and Asia (China, HK & Japan) ...- PAN media coordination planning and buying across iconic branding campaignsClients: BNPP...

- Managing international (Online & Offline media) advertising campaigns (ROI & Branding) including : global strategy and media mix recommendation, media planning, media buying and post buying review- Cross device Digital strategy (Display, Programmatic, Search advertising, Social media and tracking)- Innovation & Data management- Coordination & media training for local Havas media agenciesClients: AXA Group, Emirates airline...

- Managing display operations on Microsoft Network (MSN.fr, Windows Live, Skype, XBOX...)- Delivering innovative and media strategies adapted to clients objectives (awareness, recruitment, image...) - Providing performance analysis and recommendations, setting up Business Plans and forecast resultsClients : eDarling, Adopteunmec, VistaPrint...

SEA (Search) :- Optimising key metrics of paid search campaigns- Developing expertise and best practices in Search Marketing campaign optimization- Coordinating projects: Test and learn of the Search Engine new productsDisplay :- Managing display operations - Delivering innovative and media strategies adapted to clients objectives (awareness, recruitment, image...) - Providing performance analysis and recommendations, setting up Business Plans and forecast results.- Working closely with Audiences on demand (AOD) first programmatic campaignsSocial Media:- Managing Social Media campaigns on Facebook (1rst self service campaigns @Starcom)Clients: Procter&Gamble, Malaysian Airlines...

Position and missions :- Operational Account management- Issuance of strategic recommendations for clients accounts and prospects about Search Engine Marketing (SEM)- Management of the work schedule and customer relationship- Checkup, analysis and recommendations about any action needed- Launching and management of sponsored links campaigns (SEM) on every advertising platform (Google Adwords, Yahoo! Search Marketing, MSN Adcenter, ...)- Follow-up and analysis of campaigns' efficiency- Recommendations about optimization of campaigns- Collaboration with Advertising platforms about the optimization of campaignsClients: ParuVendu, Virgin Mobile, Michelin...

SPIR Communication Media Division (paper, web and mobile) in the employment market.TOP'annonces Job section- Search, recruit, evaluate, and negotiate partnership agreements with selected partners.- Development of selling tools for the sales team (Catalogue, special event products…).- Managing search marketing and ROI.

The Demos Group is a training and publishing company. - Development of new business relationships and interacting with existing customers to increase sales and customer satisfaction.- Business development activities include: sourcing, cold calling new accounts, qualifying clients, identifying potential decision makers, establishing contact relationships, marketing candidates and scheduling client visits.- Utilize internal database to reflect current and accurate prospect information, sales conversations and scheduling outgoing calls.

MEDIAPLAZZA Nanterre, Junior Marketing Manager - Java Games Responsible for managing marketing communications, field marketing and channel marketing for Java Games.- Distribution channel development/management - Co-marketing programs with strategic partners - Integrated marketing communications with a focus on direct marketing, online marketing programs and development of selling tools (Roadmap, Catalogue...)