Julien Mcnab

Julien Mcnab Email and Phone Number

Content Strategy and Business Development @ Teal, LLC
New York, NY, US
Julien Mcnab's Location
New York, New York, United States, United States
Julien Mcnab's Contact Details
About Julien Mcnab

Award-winning digital content leader with over 15 years of experience driving measurable growth and engagement for global brands like Warner Brothers/Discovery, A&E Networks, and Paramount. Expertise in strategic content development, social media strategy, content operations and cross-functional team leadership to deliver exceptional results across diverse platforms. Proven ability to conceptualize, launch, and manage digital initiatives within tight budgets and timelines, consistently exceeding objectives.

Julien Mcnab's Current Company Details
Teal, LLC

Teal, Llc

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Content Strategy and Business Development
New York, NY, US
Julien Mcnab Work Experience Details
  • Teal, Llc
    Content Strategy And Business Development
    Teal, Llc
    New York, Ny, Us
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  • Spin The Ad
    Master Of Digital Magic
    Spin The Ad Sep 2024 - Present
    Business development, strategic planning, content creation, software/hardware testing, event marketing.
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  • Teal, Llc
    Content Strategy & Business Development
    Teal, Llc Jun 2023 - Present
    New York City, Us
    Joined this boutique digital design firm in senior role to leverage deep industry and develop digital and social media plans to increase engagement with client brands. Advise clients on production and strategic considerations for true crime, history, and paranormal content. Guide clients in creation of social media accounts and best practices. Collaborate on marketing materials and pitch presentations.
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  • Warner Bros. Discovery
    Director - Digital Content
    Warner Bros. Discovery Feb 2021 - Jan 2023
    New York City, Us
    After Discovery's acquisition of Scripps, I was tasked with creating and implementing a new social media strategy for Travel Channel to reinforce the network's pivot to paranormal programming, resulting in double- and triple-digit growth in social views and interactions YOY. Tracked analytics for areas of opportunity and provided weekly, monthly, quarterly and yearly performance updates for both Travel Channel and Investigation Discovery. Created editorial calendar for Travel Channel to establish the network as the go-to destination for th paranormal genre. Assisted in the daily posting of content to social platforms and engaged with audience of over 10M on multiple platforms including TikTok, Instagram and Twitter (X).
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  • Discovery Inc
    Director, Digital Operations & Analytics
    Discovery Inc Apr 2018 - Feb 2021
    New York, Us
    Brought back into networks team to lead production management operations for Investigation Discovery's OTT service, while acting as Editor-In-Chief of ID's True Crime website CrimeFeed.com.Oversaw the platform migration of CrimeFeed.com to Adobe Experience Manager (AEM).Saved the company thousands of dollars by utilizing new platform to support programming and partnership initiatives such as ID podcasts, ID Book Club, and ID's In Pursuit With John Walsh hub.Created customized analytics reports for ID's digital/social properties for broader internal distribution.Managed ID Digital's budgeting and partner operations including the onboarding of new vendors and content partners.
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  • Discovery Inc
    Director - Digital Content
    Discovery Inc Nov 2017 - Apr 2018
    New York, Us
    Brought in to newly formed Digital Originals group to facilitate the integration of wholly new team into Discovery and to assist with overall operations, establishing best practices and workflow for internal and external production teams in the delivery and publishing of video for OTT platform. Collaborated closely with internal legal teams to establish usage guidelines for Discovery library content. Conceived and directed the creation of digital original content for Discovery Channel, Animal Planet, Science Channel and Investigation Discovery, including client sponsored series.
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  • Discovery Inc
    Director - Digital Media
    Discovery Inc Mar 2015 - Oct 2017
    New York, Us
    Role expanded to oversee digital and social operations for Discovery's Destination America, Discovery Family and Discovery Life networks, managing a team of digital producers during a period of organizational and technological transition.
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  • Discovery Inc
    Senior Digital Producer
    Discovery Inc Jul 2012 - Mar 2015
    New York, Us
    Recruited for editorial experience with digital content plus success collaborating with technical,production and marketing teams around new digital properties and company initiatives. Taskedinitially to expand awareness of Military Channel’s (now American Heroes) programming, thenestablishing website and Facebook page as go-to destinations for target audience. Role expanded to help launch Investigation Discovery's (ID) CrimeFeed site and manage its day-today operations including hiring and editing and publishing contributor's submissions, writing articles, as well as planning for and implementing site enhancements.
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  • A+E Television
    Senior Web Producer
    A+E Television Aug 2009 - Jul 2012
    New York, New York, Us
    Recruited for creative expertise in conceiving digital content, expertise scoping out, diagramming and building website, and reputation for working effectively with leadership, technical/marketing teams, vendors and content contributors. Tasked with turning around underperforming portions of Biography.com website and building out/reorganizing site to be more user-friendly and intuitive to compete more successfully in the category.• Planned and relaunched core segments of Biography.com, including changes to platform CMS, resulting in record site traffic.• Restructured Biography.com’s Black History microsite, doubling section of site’s traffic year-over-year.• Coordinated 3rd-party vendors in development of website enhancements and additions.
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  • World Golf Hall Of Fame & Museum
    Consultant
    World Golf Hall Of Fame & Museum Jun 2009 - Oct 2009
    St. Augustine, Florida, Us
    Advised the World Golf Hall of Fame organization on the repositioning of their overall digital strategy.
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  • Maxim Alpha Media Group/Dennis Publishing
    Executive Producer/Editor
    Maxim Alpha Media Group/Dennis Publishing Jan 2008 - Apr 2009
    Recruited by former boss shortly after company was acquired by PE, tapped for prior success covering music at MTV Networks and FUSE TV and experience building websites and properties. Tasked to create new website under new company leadership, increase traffic, improve workflow and reverse declining ad revenue. • Developed roadmap for new technological/editorial direction and overall redesign for Blender.com.• Directed team of editors and producers in execution of more defined creative and editorial vision.• Established/maintained relationships with music labels and PR contacts leading to creation of exclusive digital content.
  • Paramount
    Senior Web Producer
    Paramount Jul 2006 - Jan 2008
    New York, Us
    Managed/supervised production for VH1 Music, VH1 Classic, and VH1 Movies sites. Additional responsibilities included the managing/leading of various digital projects, including the conversion of VH1.com's videoplayer to an inline experience, lead producing VH1's 2007 Rock Honors website and the integration of Lyrics into the VH1 Music site.
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  • Fuse Media
    Interactive Programming Producer
    Fuse Media Feb 2001 - Jul 2006
    Us
    Helped direct the launch of Cablevision's mmusa.tv, which later became Fuse.tv. Launched and maintained companion web verticals for on air programming. Conceived, wireframed, and produced various web "shows." Co-initiated Spanish language programming ("Marcha") and directed daily web and sms-to-tv viewer request show "Dedicate Live." Acted as liaison to videogame companies, directed Fuse's online Warped Tour coverage. Collaborated with Marketing/Ad Sales teams in the planning and execution of sponsorship opportunities.
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  • Softcom/Ivt
    Associate Producer
    Softcom/Ivt May 2000 - Nov 2000
    Assisted in the maintenance of various companion websites for clients such as HBO and Showtime. Conceived/wireframed web properties for prospective clients.
  • Ryan Drossman & Partners/Marc Usa
    Traffic & Production Coordinator/Assistant To Creative Director
    Ryan Drossman & Partners/Marc Usa May 1994 - May 2000
    Supervised and directed flow of print/collateral work for clients such as Fiji Water, TheStreet.com, and Sportsline USA. Assisted Creative Director/Partner in all aspects of agency operations, including copywriting, preparation of presentation materials, and research.
  • Ammirati Puris Lintas
    Account Management
    Ammirati Puris Lintas Mar 1993 - May 1994
    Us
    Supported Account Management teams for clients such as Mastercard and UPS. Produced weekly and quarterly competitive reports, maintained account status documents, assisted with the creation of client presentation materials.
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Julien Mcnab Skills

Content Strategy Digital Strategy Digital Media New Media Video Social Media User Experience Editorial Content Management Creative Direction Video Production Digital Marketing Broadcast Television Web Content Social Media Marketing Editing Integrated Marketing Content Development Marketing Web Video Film Web Analytics Web Project Management Cms Omniture Seo Information Architecture Online Marketing Email Marketing Blogging Multimedia Entertainment Online Advertising Interactive Marketing Mobile Marketing Wordpress Web Content Management Web Production Content Creation Multilingual Production Soft Skills Multicultural Education Creative Strategy Emerging Trends

Julien Mcnab Education Details

  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Double Major History & Spanish
  • Universidad De Sevilla
    Universidad De Sevilla
    Literature

Frequently Asked Questions about Julien Mcnab

What company does Julien Mcnab work for?

Julien Mcnab works for Teal, Llc

What is Julien Mcnab's role at the current company?

Julien Mcnab's current role is Content Strategy and Business Development.

What is Julien Mcnab's email address?

Julien Mcnab's email address is ju****@****aff.com

What is Julien Mcnab's direct phone number?

Julien Mcnab's direct phone number is +191752*****

What schools did Julien Mcnab attend?

Julien Mcnab attended University Of North Carolina At Chapel Hill, Universidad De Sevilla.

What skills is Julien Mcnab known for?

Julien Mcnab has skills like Content Strategy, Digital Strategy, Digital Media, New Media, Video, Social Media, User Experience, Editorial, Content Management, Creative Direction, Video Production, Digital Marketing.

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