Julien Mcnab Email & Phone Number

New York, Ny, Us

Business development, strategic planning, content creation, software/hardware testing, event marketing.

New York City, Us

Joined this boutique digital design firm in senior role to leverage deep industry and develop digital and social media plans to increase engagement with client brands. Advise clients on production and strategic considerations for true crime, history, and paranormal content. Guide clients in creation of social media accounts and best practices. Collaborate on marketing materials and pitch presentations.

New York City, Us

After Discovery's acquisition of Scripps, I was tasked with creating and implementing a new social media strategy for Travel Channel to reinforce the network's pivot to paranormal programming, resulting in double- and triple-digit growth in social views and interactions YOY. Tracked analytics for areas of opportunity and provided weekly, monthly, quarterly and yearly performance updates for both Travel Channel and Investigation Discovery. Created editorial calendar for Travel Channel to establish the network as the go-to destination for th paranormal genre. Assisted in the daily posting of content to social platforms and engaged with audience of over 10M on multiple platforms including TikTok, Instagram and Twitter (X).

New York, Us

Brought back into networks team to lead production management operations for Investigation Discovery's OTT service, while acting as Editor-In-Chief of ID's True Crime website CrimeFeed.com.Oversaw the platform migration of CrimeFeed.com to Adobe Experience Manager (AEM).Saved the company thousands of dollars by utilizing new platform to support programming and partnership initiatives such as ID podcasts, ID Book Club, and ID's In Pursuit With John Walsh hub.Created customized analytics reports for ID's digital/social properties for broader internal distribution.Managed ID Digital's budgeting and partner operations including the onboarding of new vendors and content partners.

New York, Us

Brought in to newly formed Digital Originals group to facilitate the integration of wholly new team into Discovery and to assist with overall operations, establishing best practices and workflow for internal and external production teams in the delivery and publishing of video for OTT platform. Collaborated closely with internal legal teams to establish usage guidelines for Discovery library content. Conceived and directed the creation of digital original content for Discovery Channel, Animal Planet, Science Channel and Investigation Discovery, including client sponsored series.

New York, Us

Role expanded to oversee digital and social operations for Discovery's Destination America, Discovery Family and Discovery Life networks, managing a team of digital producers during a period of organizational and technological transition.

New York, Us

Recruited for editorial experience with digital content plus success collaborating with technical,production and marketing teams around new digital properties and company initiatives. Taskedinitially to expand awareness of Military Channel’s (now American Heroes) programming, thenestablishing website and Facebook page as go-to destinations for target audience. Role expanded to help launch Investigation Discovery's (ID) CrimeFeed site and manage its day-today operations including hiring and editing and publishing contributor's submissions, writing articles, as well as planning for and implementing site enhancements.

New York, New York, Us

Recruited for creative expertise in conceiving digital content, expertise scoping out, diagramming and building website, and reputation for working effectively with leadership, technical/marketing teams, vendors and content contributors. Tasked with turning around underperforming portions of Biography.com website and building out/reorganizing site to be more user-friendly and intuitive to compete more successfully in the category.• Planned and relaunched core segments of Biography.com, including changes to platform CMS, resulting in record site traffic.• Restructured Biography.com’s Black History microsite, doubling section of site’s traffic year-over-year.• Coordinated 3rd-party vendors in development of website enhancements and additions.

St. Augustine, Florida, Us

Advised the World Golf Hall of Fame organization on the repositioning of their overall digital strategy.

Recruited by former boss shortly after company was acquired by PE, tapped for prior success covering music at MTV Networks and FUSE TV and experience building websites and properties. Tasked to create new website under new company leadership, increase traffic, improve workflow and reverse declining ad revenue. • Developed roadmap for new technological/editorial direction and overall redesign for Blender.com.• Directed team of editors and producers in execution of more defined creative and editorial vision.• Established/maintained relationships with music labels and PR contacts leading to creation of exclusive digital content.

New York, Us

Managed/supervised production for VH1 Music, VH1 Classic, and VH1 Movies sites. Additional responsibilities included the managing/leading of various digital projects, including the conversion of VH1.com's videoplayer to an inline experience, lead producing VH1's 2007 Rock Honors website and the integration of Lyrics into the VH1 Music site.

Us

Helped direct the launch of Cablevision's mmusa.tv, which later became Fuse.tv. Launched and maintained companion web verticals for on air programming. Conceived, wireframed, and produced various web "shows." Co-initiated Spanish language programming ("Marcha") and directed daily web and sms-to-tv viewer request show "Dedicate Live." Acted as liaison to videogame companies, directed Fuse's online Warped Tour coverage. Collaborated with Marketing/Ad Sales teams in the planning and execution of sponsorship opportunities.

Assisted in the maintenance of various companion websites for clients such as HBO and Showtime. Conceived/wireframed web properties for prospective clients.

Supervised and directed flow of print/collateral work for clients such as Fiji Water, TheStreet.com, and Sportsline USA. Assisted Creative Director/Partner in all aspects of agency operations, including copywriting, preparation of presentation materials, and research.

Us

Supported Account Management teams for clients such as Mastercard and UPS. Produced weekly and quarterly competitive reports, maintained account status documents, assisted with the creation of client presentation materials.

Ba, Double Major History & Spanish

History, Literature