Julienne Martinez Email & Phone Number

• Owned the digital business strategy for 4 Health categories generating ~$10M focusing on both PDP and PLP optimization by utilizing sales data, vendor partnerships and optimizing product offerings to best present a valuable assortment of products for the customer• Grew Home Health Care category sales by +20% to prior year (2021) by introducing new to market OTC products, now surpassing $1M in sales to date• Led the strategy, execution and operational maintenance of new item launches onsite including promotions and campaign visibility • Managed digital P&L, budget and forecast utilizing relevant KPIs such as sales, margin, and conversion• Coordinated omnichannel initiatives between Store counterparts and digital cross functional partners, including Site Merchandising, Marketing, and SEO• Project leader of marketing strategy across total health team, with a focus on monthly promotional overviews averaging of 20K views per week, saw a +123bps lift in conversion since managing the project in 2023.

• Coordinated the strategic planning, budgeting and execution of all marketing activities including email, publication, site management and social media • Established site merchandising initiatives that optimized viewership of top selling, high margin items and newness• Contributed to operational excellence initiatives for the company, including the creation of a company-wide systematic product identification process • Generated, organized, and distributed in-depth product performance reporting and analytics to senior leadership and other cross functional team members

• Maintained in-season purchases for women’s casual footwear category for 10+ brands across 2 platforms generating ~$1M in sales annually• Served as the teams subject matter expert for SEM reporting and communications• Led small team in competitor analysis and market research to identify gaps in assortment, which resulted in new vendor partnerships for category growth• Partnered with planning team to develop short- and long-term pricing strategy for margin optimization by focusing on seasonality to engage prospective customers

• Responsible for creating a marketable and brand appropriate assortment of sweaters • Explored new vendors, fabrications and sourcing capabilities to offer newness to not only an existing customer but also to attract new potential customers

New Jersey

• Collaborated with Buying team and Merchandise Managers to create a meaningful apparel assortment for a growing target market• Responsible for contacting vendors on behalf of the buyer• Organized and manages product samples• Purchased and maintains the sale of several Ladies’ Drop Ship apparel items• Generated data reports to better analyze business, identify trends and seek opportunities for advancement

Midtown Manhattan, Ny

• Prepared daily, weekly, monthly and quarterly reports using company operating system• Created merchandise allocation proposals for upcoming season based on category performance history• Collaborated with buyers and attended market visits