Julien Pradier Email and Phone Number

Taking a personal approach to visual direction, dissecting briefs, identifying processes and bringing solutions with attention to detail. Work covers a varied portfolio of logos, brand identities, print solutions, digital solutions, packaging and much more.• More than a 100 Clients (65% Hong Kong, 30% France, 5% Worldwide)• Industries: Food n Beverage (35%), Lifestyle (30%), Start-ups (20%), Various (15%)• Business types: Groups and corporations (15%), Small businesses (85%)• 95% of these clients come from recommendations and word to mouth• 30% comes back to me for new collaborations• 100% are happy, I truly hope

Pirata Group is one of the leading companies in the Hong Kong FnB market. Since it's creation in 2013, the Group has opened more than 12 restaurants with various cuisines, from tapas and Italian classics to refined Japanese and Indian delicacies.• Art Direction for 7 new outlets in Hong Kong: Art direction, brand guidelines, budget management, print management, menus and collaterals graphic design, updates and files preparation, production transition and follow-up. • Art direction of marketing campaigns for the group's outlets:Art direction according to the marketing team's brief, design and content’s updates, finalisation of designs and preparation for production, production follow-up.• Brand development of the existing group's outlets:Development of the font system, imagery, materials, menus, and collaterals, regular update on menu items and pricing, out-sourced and internal production follow-up.• Management of a junior graphic designerArt direction brief, formation to the menu's updating system, formation to the production system, formation to Adobe InDesign, Illustrator, Photoshop • Design of delivery/ take-away packagings for the group's outlets:Concept and art direction, budget management, partners researches, preparation of production files, production follow-up and final check

Launching FuFu Creative Agency was the reason I moved to Hong Kong in. Co-founded by Florian Melinette, Jean-Marc Desfougeres, Soraya Babaie, and myself, the agency was bringing together two different industries; music (dj residencies, private parties, festivals...) and design (brand solutions, printed, digital communications...).• Company creation in Hong Kong: Business plan, company opening, accounting, administration, banking, client prospection, meetings, and introductions,...• Art Direction for the company branding: Art direction, logotype, brand guidelines, business cards, responsive web design, web dev management, testing, launching• Art direction of music events and marketing contents:Art direction, graphic design and content updates, finalization of designs, and preparation for production, production follow-up.

La Pause was a lifestyle blog about art, music, and fashion launched by friends. I joined and was responsible of all the branding and visual communication. Later on La Pause also became a crew organizing parties in Paris. The blog eventually won "The best lifestyle blog award" at the Golden Blog Awards 2013 in Paris.• Branding and web design of the blog la-pause.net:Art direction, logo design and system, brand guidelines, web design and file preparation, dev management and follow-up, finalization and activation, after launch updating.• Branding and graphic design of the parties organised by La Pause:Art direction, graphic design for digital flyers, covers, and templates systems

• Working under the SL marketing department, in charge of the collection books for sellers• Working on Adobe InDesign and updating high volumes of information on a very fast pace • A total of 7 missions, each between 3 to 8 weeks in the Saint Laurent offices

• Graphic design support on various print projects• Working with typography; the core of branding projects• "DIY" process learning; a different approach to creativity and design• Highly creative small-sized studio - a lot of freedom in graphic design

• Graphic design support on an editorial project for the Peruvian chef Rafael Osterling.• Working mostly with Adobe InDesign and Illustrator

• Graphic design support on various print projects• Photo retouching for digital projects• Working mostly with Adobe Photoshop