• Empathized with users, clearly defined problem, created innovative solution, prototyped flavors, and textures, tested MVP and made iterations based on feedback.• Developed product vision, go to market strategy, and built UX design for mobile/web platform.• Successfully completed a crowdfunding campaign which led to a product launch nation-wide.• Collaborated with stakeholders to form sustainable revenue model, increasing revenue 25% M/M.• Developed deep understanding of customers, shopping patterns, and trends in the market.• Performed product P&L analyses, financial modeling, and conducted VOC to determine market/product viability.

• Selected to speak on a founders panel in front of 300 attendees of rvatech’s ProductFest RVA. • Exemplified ability to survey the market landscape, evaluate potential opportunities, and develop and implement business plan.• Discussed product goal development, market research, and user feedback integration.• Conveyed Jacked’s value proposition and the story of Jacked’s journey from prototyping to proof of concept, and eventual launch into 40 stores nation-wide while continuously iterating.• Demonstrated communication skills including preparation and delivery of presentations.

• Led cross-functional team of 4 to implement project goals and features resulting in increased foot traffic to retail lab.• Built and led Design Thinking workshops that focused on modern product discovery methods.• Collaborated with stakeholders including corporate board members to align on Shift’s values.• Supported over 145 entrepreneurs, welcomed more than 9,000 visitors, and held 150 events.• Exhibited strong project management skills, including updating timelines, writing scopes of work, monitoring vendor and project deliverables.• Awarded Fast Company’s Innovation by Design Award for 2023.

• Conducted user research, ideation, and experiments in a series of sprints to solve for proposed problem ‘How might we create a self-test kit that will provide reliable rapid diagnosis, in a user-friendly way, for patients suffering from allergic, viral, or bacterial rhinitis?’• Pulled insights from collected data and synthesized into a compelling story for stakeholders.• Gathered feedback and insights through customer surveys, doctor interviews, and journey mapping to develop product requirements/needs.• Conducted user experience testing and prototyping to iterate up to the final design while exploring a viable business model.

• Conducted interviews and interpreted data from user stories to build requirements.• Added 1000 active users and reduced website bounce rate by 45% by leveraging google analytics.• Performed data analysis to inform business decisions and forecast business results.• Analyzed data to build customer segments, personas and identify need of customer.• Introduced innovative solutions that gamified the way k-12 students learn about the environment.• Developed product lifecycle, including road mapping, goal setting, and user story writing.

• Influenced and aligned colleagues to fulfill the company’s values and goals.• Successfully drove sales by identifying various routes to merchandise key items.• Reduced internal and external losses in store through asset protection learnings.• Conducted R&D and delivered capstone presentation to various leaders within the company.