My responsibilities at Glenmede were identifying and researching prospective clients for individual, personalized outreach. Armed with the knowledge that individuals learn and receive information differently, I aimed to reach prospective clients through direct mail, email and phone campaigns. In addition to researching and contacting prospective clients directly, I assisted with preparing presentation materials for both internal and external meetings and documented any client and/or prospective client information in Salesforce.While I worked with a team of two Business Development Directors in our Philadelphia office, I also partnered closely with our Marketing team to deploy email marketing campaigns for the Business Development team members in our six additional offices.

As a Producer at Global Indemnity Group, working in the Collectibles Insurance unit, my responsibilities revolved around generating new business. Each day I would contact prospects via phone, email and social media. Through each conversation I was able to develop customized insurance programs that suited the individual needs I would come across. As a result of my thorough outreach, new business grew each month.In addition to growing new business, I would work with members of the Marketing Department to develop and execute a social media strategy for the Collectibles Insurance unit. This often involved researching current news and trends relevant to the collectibles industry and then developing the right words and messaging to share on various social media channels.

As an intern at LaPlaca Insurance I was primarily responsible for three tasks. First, I researched current news and trends in the industry for use as sales and marketing tools. As I discovered interesting research I then developed social media content, newsletters, email blasts, and direct mail pieces in conjunction with Senior Management. Secondly, I updated the website content and design with an off site Web Designer while again working in conjunction with Senior Management. Lastly, I generated sales leads for different vertical markets from an industry specific database. As a result of my social media efforts, the agency was featured in its first ever magazine piece. Please click on the story below.

As an Associate at the Visiting Angels home office, I was responsible for working directly with franchisees on updating their websites and display advertisements. In addition to performing hyper local marketing work, I created monthly newsletters and email blasts to inform franchisees about company wide operations and nation wide news. This mix of responsibilities all helped me to develop and execute a thoughtful and efficient social media strategy for the home office.

As a Call Center Representative at the Visiting Angels home office I handled phone calls dealing with customers needs, prospective franchise owners, and general office business. I was also responsible for preparing marketing communications for open houses and franchises.

As an intern at Carrier Class, I was primarily responsible for generating sales leads for different vertical markets through the use of various platforms. While generating sales leads, I also researched news and trends in the commercial solar market that we could use to start a conversation with our new leads. In addition to my sales work, I was responsible for marketing work that focused on developing new website content and assisting in customizing the CRM system to better fit the needs of the company.

-Compiled event data from 50+ schools around the country-Performed cost-benefit analysis on data and advised the senior staff on what schools to attend based on analysis-Recruited Candidates for the 2011-2012 Campus Representative Program from 100+ schools around the country-Contacted reporters and educated them on the CBL Exam-Developed marketing strategy for the CBL Exam that would appeal to all students -Executed marketing strategy on select Philadelphia campuses