Julie Overby Email and Phone Number
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Make stuff and make stuff happen. "Does it support the story?" The art & science of copywriting. Brand strategy. CX. Growth. Surprise & delight. Big ideas. Startups. Entrepreneurs. Brands with heart. Favorite question: "What if..." Optimist until proven otherwise (hasn't happened yet).
True Story Creative Studio
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PrincipalTrue Story Creative Studio Dec 2022 - PresentLongmont, Colorado, United States -
Sr. Creative ProducerVoltage Jun 2020 - PresentLouisville, Colorado, United StatesMake stuff and make stuff happen. Here to make our clients look good, connect with their customers, and build their brands through next-level ideas and optimizations. As a Producer, my role is pushing creative work to help it exceed client expectations, while ensuring it happens on time and on budget. Delighted to have worked with 75+ movers & shakers from diverse industries! -
Freelance CopywriterVoltage Ad Apr 2015 - Jun 2020Louisville, CoCrafted sporty product descriptions for Reebok. Our little team took weekly batches of 100 items – from standard apparel of all sorts to UFC, CrossFit, and Spartan gear – amped up the narrative and the details, and delivered it ahead of schedule. Above & beyond: - Created and organized a team-specific document headquarters on Drive- Reformatted an old Reebok style guide for enhanced usability - Compiled fabrication references for more efficient research and writing -
Freelance Copywriter + Editor + DesignerSelf-Employed 2012 - PresentLongmont, CoWork completed for: - Reebok - University of Northern Colorado - Living Proof - Hult School of Business - Swisslog - Lucky Strike Lanes - Grub Gourmet - Microsoft Education & Healthcare - Quick Weight Loss Centers - Shane Co. - Meermark Sailing - AE Building - Ethos Beath Chapman - Funeral Innovations - Cruxpoint Health Breakthroughs
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Co-Founder / Marketing & Innovation DirectorBonjoy Nov 2014 - Dec 2016Boulder, CobonJOY is a subscription box for discovering fashion, beauty, and living goods with a positive impact. This checked off the "start a business" box on my bucket list (or at least, the first one). A partner and I carefully curated do-good goods from social enterprise brands, with an emphasis on brands invested in trafficked, exploited, and at-risk women. As Marketing & Innovation Director, I dug in to all branding and marketing materials, the website, making sure our Facebook page was full of #joyculture, and concepted brand ideas, packaging, photo shoots, and strategies. Joy!www.bonjoybox.com @bonjoybox | #thisboxfightstrafficking #shopforgood #purchasepower #joyculture[UPDATED: bonJOY shuttered its website in February 2017, alas.] -
Brand DesignerAmirah, Inc Jun 2014 - Oct 2014North Shore, MaCollaborated with the brand team and board members to develop design conventions and communicate the essence of the organization to all team members. Created a 20+ page document to communicate standards. -
Aspiring Innkeeper & Marketing SupportStonewall Jackson Inn Bed & Breakfast Feb 2013 - Aug 2013Harrisonburg, VirginiaWorked with my husband to maintain daily operations and the marketing of a 10-bedroom bed & breakfast in the heart of Virginia's Shenandoah Valley. Tracked and documented the business's processes and policies. Assisted with the development and evolution of our responsive WordPress-based website (writing, blogging, design, light coding, UX, and SEO compliance). Local research, press releases, administrative support, and keeping interns in line were all in a day's work! The inn is a member of PAII. -
Freelance CopywriterKitsy Lane May 2012 - Apr 2013Wrote editorial-style copy to promote daily jewelry and accessories sales for online membership-based e-commerce site, launched April 2012. Created web copy. Managed Facebook page. Assisted with customer service. Helped to manage calendar and sales schedule, including some concepting of sales. Worked remotely and in the office. -
CopyeditorRue La La Mar 2011 - May 2012Boston, MaEdited, proofed, and performed QA of all site, marketing, and in-house pieces to ensure consistency with our house style manual, which I compiled and designed for our in-house copy team. Other duties included writing terms and conditions, blog publishing and editing, fact-checking, and reviewing layouts for consistency and accuracy. Some additional writing and technical QA, when needed. In addition, supported Creative Services with team organization, process development and implementation, and communication. -
Jr. CopywriterRue La La Feb 2009 - Mar 2011Boston, MaWrote brand features for fashion and home products, researching brands and creating a compelling, informative story for the site's Members. Worked between UX and Creative to produce and edit site copy, contributing as a QA resource. Managed blog calendar and production, publishing posting via WordPress and acting as a liason between Creative, Marketing, and Event Production (and brands, as necessary). Developed, designed, and edited content for internal newsletters. Worked with creative resources and traffic to uphold process standards. Was also tasked with proofing all site, marketing, and in-house pieces. -
Feature WriterRue La La Sep 2008 - Feb 2009Boston, MaAs one of the early hires for the exciting fashion-based startup, wrote product features for fashion and home products in an evolving style that grew from storytelling to more editorial. Added measurements, material, and cut specifications, researching best practices and proposing innovations as the business developed. Based on performance to goals, became one of the founding members of the creative team as a Jr. Copywriter. -
Design & Communications Support, Etc.Not For Sale Massachusetts Jul 2011 - 2012North Shore, MaOn-the-side assisting with design and writing needs for the Massachusetts chapter of Not For Sale (a national platform equipping and enabling modern-day abolitionists to end slavery in our lifetime). Involves concepting and design of newsletters and preparing in MailChimp and miscellaneous event/resource support (flyers, brochures, information guides). All for a great team and a great cause!
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Customer Service Rep/Inside Sales/SignmakerFastsigns Sep 2007 - Aug 2008Hampton, NhAssisted customers with their sign projects by assessing needs and matching them to the correct product, helping to refine their project vision. Tracked projects via job management system and communicated daily tasks and priorities to team. Managed the front counter, production, and vendors. Supported our graphic artist in design and printing. Performed duties of the sign maker, including weeding vinyl, cutting and preparing substrates, and in-house application. A great opportunity to contribute to a small start-up business (three employees, including the business owner).
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Communications InternGordon College Jan 2007 - May 2007Designed and wrote communication pieces for e-newsletters, flyers, and other marketing or public relations projects. Assisted with departmental events, including career fairs and professional development seminars. Developed e-newsletter for internal college audience and launched via Microsoft Publisher. This was a semester-long internship, though I was able to work with the department through previous semesters.
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Waitstaff & HousekeepingNorth Fork Ranch May 2006 - Aug 2006Bailey, CoCleaned rooms and served meals for up to 45 dude ranch guests each week, interacted with guests in a friendly and professional manner, performed other duties as necessary. Required white glove-level attention to detail and the ability to move quickly and work as a team - and work hard. This was a live-in summer position requiring six days of work/week.
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Clearinghouse Support InternDare Mighty Things May 2005 - Aug 2005Maintained website for consulting group by updating content, photos, and files; performed technical assistance for clients; interviewed national program directors via phone; wrote articles and case studies for internal web site; some editing; performed Internet research on best practices, benchmarks, and white papers; provided team support as needed.
Julie Overby Skills
Julie Overby Education Details
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Communications: Writing -
Graphic Design -
Communications & Graphic Design
Frequently Asked Questions about Julie Overby
What company does Julie Overby work for?
Julie Overby works for True Story Creative Studio
What is Julie Overby's role at the current company?
Julie Overby's current role is Sr. Creative Producer at VOLTAGE | Principal, True Story Creative Studio | Mom | Disciple of Jesus | +1 better every day.
What is Julie Overby's email address?
Julie Overby's email address is ju****@****box.com
What schools did Julie Overby attend?
Julie Overby attended Gordon College, Massachusetts College Of Art, Taylor University.
What are some of Julie Overby's interests?
Julie Overby has interest in Packaging, Adventure, Content, Environment, Small Towns, Do Good Products, Science And Technology, People, Disaster And Humanitarian Relief, Discovery.
What skills is Julie Overby known for?
Julie Overby has skills like Editing, Copy Editing, Facebook, Wordpress, Proofreading, Adobe Creative Suite, Copywriting, Newsletters, Social Media Marketing, Powerpoint, Illustrator, Photoshop.
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