Julie Perry

Julie Perry Email and Phone Number

Marketing Executive & Growth Strategist - Yachting Industry & B2B SaaS @ U.S. Superyacht Association
Julie Perry's Location
Indianapolis, Indiana, United States, United States
Julie Perry's Contact Details
About Julie Perry

Over 20 years marketing and sales experience -- both agency & brand-side -- with a successful track record leading teams in developing winning digital, content, and brand marketing strategies and campaigns for local, national, and global brands. An excellent communicator and motivator with demonstrated ability to engage, connect, and build long-term, trusted relationships with a wide range of individuals -- from entry-level creatives to senior-executive leadership and billion-dollar clients. Broad exposure to a range of markets and industries including B2B SaaS, nonprofit tech and maritime / yachting industry; B2C experience in tech, tourism, eCommerce and marine. Specialties: Executive leadership, marketing strategy, business development, digital transformation, audience development, marketing automation, digital advertising, demand generation, SEO/content marketing, and social media marketing. Proficient with digital analytics.Experience:• Former SVP Marketing @ Boardable (B2B SaaS; board management software)• Former Director of Marketing @ Givelify (mobile donation app)• Former Director of Digital Marketing Services @ BlueSky Technology Partners• Former VP & Social Media Director @ BLASTmedia• Author of the book "The Insiders' Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous" Morgan James Publishing; 1st Ed. Oct 2006; 2nd Ed. Aug 2013• Co-creator of "YouTube Secret Weapon" - a 5-part video training series on YouTube video marketing• Contributing author to "Success Secrets Of The Social Media Marketing Superstars," Entrepreneur Magazine Press, 2010• HubSpot Academy Courses, incl. Sales Enablement, Inbound Marketing, Revenue Operations • GROW Group 8-Month Leadership Accelerator with FounderForward, 2021• Reforge Growth Series, Spring 2020• Web Analytics Master Course Certification, Market Motive, Feb 2016• Gamification Course Certification, The Wharton School of Business, Apr 2014• University of San Francisco’s Advanced Web Analytics Course, May 2012• Speaking appearances include ReelSEO Video Marketing Summit x 2; Social Media Marketing World; BlogWorld & New Media Expo x 3; American Marketing Association's Virtual Exchange; Chris-Craft Annual Dealers Meeting x 2; Intn'l Superyacht Society Breakfast; Society of American Travel Writer’s Conference; New Music Seminar; Marine Marketers of America Annual Meeting x 2; USSA Superyacht Summit x 6.I'm a problem solver, a self-starter, a leader, and an initiator. If you speak "DiSC," I'm a strong I, little D. Myers-Briggs = A Tie: ENFJ + ESFJ

Julie Perry's Current Company Details
U.S. Superyacht Association

U.S. Superyacht Association

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Marketing Executive & Growth Strategist - Yachting Industry & B2B SaaS
Website:
ussuperyacht.com
Employees:
12
Julie Perry Work Experience Details
  • U.S. Superyacht Association
    U.S. Superyacht Association
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  • Exclusive Yachts
    Chief Marketing & Experience Officer
    Exclusive Yachts Nov 2022 - Present
    Naples, Florida, Us
    Leading the marketing brigade for an innovative start-up in the yachting industry, I work alongside an incredible team of passionate and forward-thinking humans working to offer a simple and refreshing alternative to traditional yacht ownership and ad-hoc chartering. Backed by Muditā Venture Partners and the innovation experts of Platypus Labs, Exclusive Yachts is a part of the next era of yachting that capitalizes on not only the sharing economy but also the rise of the experience economy. As a subscription-based, members-only club, we deliver personalized yachting experiences worldwide at a fraction of the cost of ownership – and without the headaches of ad-hoc chartering. Simply put, it's Yachting... SMARTER. To learn more, or to become a member, visit https://exclusiveyachts.club.
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  • U.S. Superyacht Association
    Board Of Directors - Marketing Co-Chair
    U.S. Superyacht Association Oct 2019 - Present
    Ft. Lauderdale, Florida, Us
    Elected Marketing Co-Chair of the U.S. Superyacht Association Board of Directors in 2019. Re-elected for five consecutive terms, now serving through 2025. Member of the USSA since 2013.The U.S. Superyacht Association (USSA) is a trade association representing hundreds of businesses and thousands of individuals whose mission is “To promote the Superyacht Industry of the United States and to serve as its voice.” We do that through industry advocacy, education, marketing, and networking events.The USSA is made up of over 400 superyacht-industry businesses in more than 26 U.S. states and 22 foreign countries, representing thousands of jobs and tremendous economic impact on our economy. We need a strong unified voice to protect the superyacht industry.WHAT ARE THE OBJECTIVES OF THE USSA?-To promote members’ products and services through global representation and networking-To advance the superyacht industry in the United States-To serve as a coordinated advocate on major issues affecting the industry
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  • Work On A Yacht, Llc
    Founder/Owner & Published Author
    Work On A Yacht, Llc Aug 2005 - Present
    WorkOnAYacht.com is the official website for the 2nd Edition of my book,"The Insiders’ Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous" (Morgan James Publishing, NY, NY; 1st Edition Oct. 1, 2006; 2nd Edition Aug. 1, 2013).Part how-to guide, part travelogue, "The Insiders' Guide..." has been a must-read for those intrigued by a career in the superyacht industry since 2006. Thousands of yacht crew in the industry today have used it as a resource for how to get started—and succeed—working aboard large yachts. The book was re-released as a 2nd Edition on August 1, 2013 and is currently available via all major online retailers including Amazon and BN.com, at select book stores around the U.S., Canada, Europe, Australia, New Zealand, South Africa, and via my website: http://WorkOnAYacht.com.WorkOnAYacht.com is also a digital-information center with a focus on attracting and guiding entry-level yacht crew, advising on crew training and job hunting (with emphasis on interior crew), and advocating for existing crew who want to chart a broader career path in the superyacht industry.
  • Julie Perry Consulting Llc
    Consultant & Digital Marketing Professional
    Julie Perry Consulting Llc Oct 2013 - Jan 2023
    Served as a growth marketing strategist and consultant for B2B SaaS, start-up tech, and yacht-industry companies, with an emphasis on digital strategy, sales & marketing operations, and content development. Services included building and managing data-driven campaign strategy and execution within organic and paid search, paid social, email, mobile, video, and website channels and developing digital analytics reports with actionable steps to achieve client goals.Specialties: digital advertising, brand and product marketing, demand generation, SEO/content marketing, marketing automation (HubSpot and Marketo), social media marketing, and video marketing. Proficient with web and digital analytics.Clients have included Exclusive Yachts North America, CoVideo, Kinney Group, Inc., Boardable Board Management Software, Chris Craft Boats, IGY Marinas, MakeMyMove.com, Axxess Marine, Respiratory Health Technologies, Inc, brick&batten, the U.S. Superyacht Association, Reardon Yacht Consulting, United Yacht Transport Raven Marine / Raven Offshore Shipping, Naples & Nantucket Yacht Charter Group, and the International Superyacht Society.
  • Boardable, Board Management Software
    Senior Vice President Of Marketing
    Boardable, Board Management Software Dec 2020 - Aug 2021
    Carmel, Indiana, Us
    Led, mentored, and grew a cross-functional team of five full-time marketers, two SDRs, one outsourced SDR team, and four contracted marketers, while coordinating efforts with a two-person product marketing team, a customer success marketer, and six agencies. Responsible for integrated marketing strategy, demand generation, sales enablement, SDR team management, and brand messaging, while overseeing delivery of pipeline leads to support revenue growth.Highlights:• Led Boardable marketing team through three funding rounds—$1 million in May 2019, $3 million in Dec 2019, and a Series A round resulting in $8 million in Dec 2020.• Served on the Executive Leadership Team of five from Oct 2019 to July 2021.• Developed and implemented search and content-marketing programs that resulted in a 335% increase in organic sales goal completions, thereby increasing annual recurring revenue by 300% in less than a year. • Established demand generation best practices, instituted account-based marketing, and drove key business metrics across the full customer journey—from brand awareness to customer retention and advocacy.
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  • Boardable, Board Management Software
    Vice President Of Marketing
    Boardable, Board Management Software Sep 2019 - Dec 2020
    Carmel, Indiana, Us
    As of October 1, 2019, I serve as Boardable's full-time VP of Marketing. I am thrilled to be taking on this executive role at such a burgeoning and innovative tech startup. It's time to get growing!
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  • Boardable, Board Management Software
    Director Of Marketing
    Boardable, Board Management Software Dec 2017 - Sep 2019
    Carmel, Indiana, Us
    Boardable is board management software purpose-built to help nonprofit boards of directors centralize all their communications and activities. I have served as a freelance Marketing Director (contract) since January 2018, running all of Boardable's marketing initiatives, with a focus on digital marketing. I oversee one other full-time marketer and a team of two outside contractors.
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  • Givelify
    Director Of Marketing
    Givelify Aug 2016 - Jan 2018
    Indianapolis, In, Us
    Givelify is a mobile and online giving app offering the fastest, easiest way for charities and places of worship to receive donations. Givelify allows nonprofits and churches to advance fundraising efforts while accurately tracking donations for taxes. Givelify launched in December 2013 with a simple goal: make it easier to give. In our first six months our donors made over $100,000 in charitable contributions. By December of 2017, our donors had made over $250 million in donations to over 12,000 charities and religious organizations across the U.S.In my role as Director of Marketing (with a prime focus on digital), I defined marketing campaign measurement and interpreted learnings across all marketing channels, including website and blog (SEO), social media, direct sales (phone, email, tradeshows), search and display advertising, direct mail, and our mobile app itself. Furthermore, I translated business products and customer needs into marketing messages, set up and managed CRM lead nurturing programs (Hubspot), built and managed all paid media campaigns, and drove and optimized financial metrics that impacted marketing initiatives.
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  • Bluesky Technology Partners
    Director Of Digital Marketing Services
    Bluesky Technology Partners Jan 2015 - Aug 2016
    Noblesville, In, Us
    BlueSky Technology Partners is a highly experienced eCommerce consulting firm focusing explicitly on IBM's market-leading eCommerce software, WebSphere Commerce, and delivering client B2B and B2C solutions for enterprise and mid-market organizations. * Launched BlueSky’s Digital Marketing Services Department from scratch and grew it to an in-house team of three within one year, while strategizing, selling, and overseeing the delivery of new agency services. * Developed strategy and coordinated service delivery for eCommerce clients. Services included digital analytics audits and reporting, content and social marketing, display advertising, SEO/SEM, email/marketing automation, conversion optimization, and web usability. * Provided vision for the agency's digital marketing offerings, which include owned, earned, and paid media marketing campaigns within online, search, social, email, mobile, content, video, and website channels.* Oversaw digital marketing service delivery through planning, training, and project management to support growth in digital marketing and creative services. * Managed three outside, contracted agencies to fulfill overall client deliverables.* Led and assisted BlueSky’s business development team with creating proposals, estimates, and contracts for all agency services engagements. * Served as a consultant to BlueSky's own marketing team.* Silverpop/IBM Marketing Cloud certified (marketing automation software). Led the effort to bring this new software solution to BlueSky's organization, sales and delivery teams, and clients. Developed customer experience roadmapping initiatives to further support the sales, implementation, and successful use of enterprise-level marketing automation software for clients.
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  • Blastmedia
    Vice President And Director Of Social Media
    Blastmedia Jan 2010 - Nov 2013
    Indianapolis, In, Us
    BLASTmedia is a communications agency specializing in creative solutions for converged media in the forms of owned, earned, and paid media—with a focus on the integration of these three distinct off- and online channels in a holistic manner across an entire customer experience for its clients. In January 2010, BLASTmedia—traditionally a PR & Media Relations Agency—hired me as Social Media Director and tasked me with creating and building its social media service offering from scratch. By January 2013, I had grown this department to a team of 11, including two sub-departments also under my directorship: a 2-person video production team and a 2-person paid media team. I built and managed a team of 11 digital media specialists in supporting BLASTmedia client brands by strategizing, executing, and optimizing their digital marketing campaigns via creative content creation, online promotion, social interaction, digital analytics, and campaign reporting. Furthermore, our team was accountable for increasing inbound marketing leads through expanding our clients’ digital reach, brand awareness, and content development. The scope included all trackable digital touch points within owned, earned, and paid channels—social, blog, search, e-mail, site, video, mobile, and distributed content. BLASTmedia added the following list of services under my leadership & strategic guidance:• Social Media Marketing (organic) via Facebook, YouTube, LinkedIn, Twitter, Google+, Pinterest & Instagram• Blogging Services• Full-Scale Facebook Campaign Execution• Facebook Advertising• LinkedIn Advertising• YouTube Marketing Services• YouTube Advertising via Google AdWords for Video, including Pre-roll & Search Ads• SEM Services• Display Advertising, including Real-Time• Infographics• Email Marketing• Video Production+During my time at BLAST, I spoke 22 times at various digital media conferences. +Completed University of San Francisco Advanced Web Analytics Course in May 2012.
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  • Youtube Secret Weapon
    Youtube And Online Video Marketing / Video Seo Consultant
    Youtube Secret Weapon Sep 2008 - Jun 2012
    After having taken nine months off due to a near-catastrophic accident on January 1, 2008, I began consulting small businesses and entrepreneurs on online video marketing/SEO -- with special emphasis on using YouTube for small business -- in September of 2008. The strategies I teach are based on my previous experience as the creator and marketing force behind TheBoaters.TV, where much of our success came from our exposure on YouTube. (Note: TheBoaters.TV was a marketing tool to drive traffic and membership over to our main site, TheBoaters.com social network -- a site I helped plan & develop from scratch.)My video marketing consulting work led to the creation of "YouTube Secret Weapon," a comprehensive online and 5-part DVD course on YouTube video marketing, video search engine optimization (vSEO), and ways to employ New Media marketing to increase website traffic, improve conversions, and increase lead generation & sales.I coordinated and managed this project along with my partner Paul Colligan from concept to finished product (8 hours of content delivered to customers both digitally and via 5 DVDs) and created all marketing promotional materials, the website and blog sales tools, and email marketing campaigns. * Contributing author to the book, "Success Secrets Of The Social Media Marketing Superstars" (alongside Gary Vaynerchuk, Mari Smith, and Chris Brogan), published by Entrepreneur Magazine's Entrepreneur Press.
  • Theboaters.Com And Theboaters.Tv
    Vp Sales & Marketing
    Theboaters.Com And Theboaters.Tv Sep 2006 - Jan 2008
    VP of Sales & Marketing for start-ups TheBoaters.com and TheBoaters.TV. (Both now defunct.)* Developed, managed, and drove relationship marketing communications and membership acquisition activities for the TheBoaters.com—an online social community for recreational boat owners and enthusiasts. Responsibilities included leveraging social & new media platforms, blogger relations, and viral initiatives to generate buzz and drive targeted Web traffic to our site, convert prospects to members (and recommenders), and encourage membership loyalty and repeat visitors (social community management).* Wrote and hosted TheBoaters TV (no longer in circulation), an interactive promotional podcast used to connect with the boating community via our TheBoaters.TV vlog, iTunes, YouTube, and 22 other video content-sharing sites.* Oversaw the development of a Facebook application called BoatBook in order to build brand awareness, increase registered membership, and drive repeat traffic to TheBoaters.com.* Monitored and participated in marine industry commentary on key blogs, Internet forums, and other social networks in order to introduce, position, and brand our online boating community in this niche.* Tracked and analyzed Web analytics and key communications metrics to continually improve marketing efforts and members satisfaction. Developed media kit to sell preliminary advertising for site & podcast. * Generated press coverage via traditional public relations outreach that resulted in Web traffic and industry recognition. * Initiated and forged a partnership with the Boat Owners Association of the U.S. (BoatUS), the largest offline boating membership association in the country.
  • Freelance Copywriter & Internet Marketing Consultant
    Freelance Copywriter & Internet Marketing Consultant
    Freelance Copywriter & Internet Marketing Consultant Nov 2004 - Jan 2007
    While writing my first book, I supported myself as a freelance writer/copywriter and Internet marketing consultant. I specialized in direct response website copy, email marketing campaigns, eZine article writing, eNewsletters, press releases, and advertising copy (print and online). I also hosted a weekly real estate teleseminar series for one of my clients, ForeclosuresDaily.com.Clients included Free IQ (FreeIQ.com), ForeclosuresDaily.com, MindTec, Inc., StomperNet (StomperNet.com), Bold Approach PR, Denver-Austin Publishing Group (independent book publisher), Miami Boat Investment, LLC, The Crew Report magazine, Motor Yacht StarFire, and Morgan James Publishing, LLC.
  • Frontier Airlines & Proxy Partnerships/Mphasis Integrated, Inc. (Henrygill Advertising Agency)
    Senior Advertising Sales Account Executive
    Frontier Airlines & Proxy Partnerships/Mphasis Integrated, Inc. (Henrygill Advertising Agency) Aug 2003 - Dec 2004
    Denver, Colorado, Us
    Served as a freelance advertising sales representative for AirTran Airways’ "Arrivals" Magazine, ATA Airlines’ "Journey," Frontier Airlines’ "Frontier," Spirit Airlines’ "Spirit," and TransMeridian Airlines’ "TMAir" (all national, inflight magazines). Was eventually hired by Proxy Partnerships and Mphasis Integrated, Inc. (HenryGill Advertising Agency) in Denver, Colorado to help launch Frontier Airlines’ new inflight entertainment program, "Wild Blue Yonder." I sold advertising space for both the inflight magazine and Frontier’s own inflight TV Channel (published and produced by Mphasis Integrated and Proxy Partnerships).
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  • American Trans Air (Ata Airlines, Inc.) And Ambassadair Travel Club'S
    Advertising Sales Director
    American Trans Air (Ata Airlines, Inc.) And Ambassadair Travel Club'S "Journey" Magazine (Inflight) Sep 2001 - Nov 2003
    Us
    * Handled 100% of "Journey" magazine advertising sales while in full direction of the department (five additional outside sales rep brought in under my direction in March 2003).* Single-handedly managed and grew over 50 existing advertising sales accounts, while prospecting, cold calling, and closing new leads on 42 new regional and national accounts. * Led marketing team in researching and preparing a business plan proposal, presented to ATA Airlines Executives in Aug. 2002, convincing them to adopt Ambassadair Travel Club’s version of "Journey" as the official inflight magazine for ATA, the nation’s 10th largest airline at the time. The approved project launched in January 2003, resulting in nationwide circulation of the magazine and an immediate doubling of "Journey" advertising sales revenue. * Re-engineered advertising sales efforts for "Journey" magazine in light of new national distribution: performed market and industry trend analysis (travel/tourism); single-handedly researched and developed media kit, sales tools, and national marketing efforts for ATA’s new system-wide distribution; developed strategic departmental business plan and budget.* Collaborated with, oversaw, and directed one outside sales rep and a two-person, contracted editorial and production team to publish "Chicago Illustrated"—an arts & entertainment guide to the city of Chicago. This magazine within a magazine launched July 2003 within inflight versions of "Journey." I coordinated and managed this project completely from concept to finished product. Overall "Journey" ad sales increased $20K with this premiere issue.* Increased overall "Journey" ad sales by over $280K between 2002-2003 and increased the offset of magazine production expenses to Ambassadair’s Marketing Department by 12%. (2001/2: 68%; 2003: 80% of costs covered, and when I left the position, they were moving quickly toward profit in 2004.)
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  • Fishers Sunshine Travel
    Independent Travel Agent
    Fishers Sunshine Travel Feb 2001 - Feb 2002
    Served as a contracted, independent travel agent specializing in Caribbean and European honeymoons.• Named Sunshine Travel’s “Top Selling Outside Agent” in my third month of work.• Tasked with opening Sunshine Travel's second location on Massachusetts Avenue in downtown Indianapolis after six months of working at the agency. Things came to a halt when 9/11 happened a short two months after opening our doors. The travel agency business changed quite dramatically during that year.
  • Luxury Yacht Stewardess
    "I Could Tell You Who I Worked For, But I (Or They) Would Have To Kill You" ;-) Nov 1998 - May 2001
    Managed the interior of several different privately-owned and chartered luxury mega yachts--similar to “five-star hotels/palaces on water”--hosting $25,000+/day charters for celebrities and dignitaries throughout the Mediterranean and Caribbean. Responsibilities included, but were not limited to:• Guest and crew provisioning, taking full accountability for interior cleanliness, and meal presentation (Silver Service)• Handled stock management and budgeting (developed an inventory-control system), theme-night planning and decorating, arranging guest excursions ashore, assisting in docking maneuvers, and supervising two other stewardesses• Trained in sea survival, fire-fighting, basic first aid, and onboard-safety procedures• Served as the captain’s office assistant (purser) when needed. Responsibilities included accounting, communications, ordering, and broker relations• Wrote up detailed itineraries, menu presentations, welcome packets, and crew bios for guests and brokers • Worked during two shipyard periods in Viareggio, Italy and Palma de MallorcaOH YEAH, and I wrote a book about the experience. Visit WorkOnAYacht.com to buy it. (Even if you aren't interested in working on yachts, I can assure you it's a fascinating and entertaining read... and it makes a great gift!)
  • Libertarian Party Of Indiana
    Political Campaign Manager
    Libertarian Party Of Indiana 1998 - 1998
    * Fully managed two political campaigns for America’s third largest political party: Joe Hauptmann for U.S. Congress and Capt. Ted Sputh for Sheriff of Marion County (Indianapolis).* Organized all campaign events, fundraisers, and volunteer activities; Wrote press releases, campaign materials, and copy for all advertisements (TV and radio). * Hauptmann campaign received 11.2% of vote and shattered a state record in 1998 for the most number of votes received by a Libertarian federal candidate in a three-way race.

Julie Perry Skills

Social Media Marketing Online Marketing Email Marketing Seo Digital Marketing Blogging Marketing Social Media Sem Copywriting Social Networking Marketing Strategy Youtube Advertising Online Advertising Web Analytics Integrated Marketing Lead Generation Facebook Wordpress Entrepreneurship New Media Search Engine Optimization Creative Direction Google Adwords Publishing Press Releases Public Relations Web Marketing Media Relations Ppc Content Development Social Media Measurement Editorial Internet Strategy Mobile Marketing Online Lead Generation Video Ibm Marketing Cloud Blog Marketing Editing Web Video Digital Media Marketing Automation Silverpop Engage Adwords For Video Search Marketing Traffic Generation Audience Development Search Engine Marketing

Julie Perry Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Phi Beta Kappa

Frequently Asked Questions about Julie Perry

What company does Julie Perry work for?

Julie Perry works for U.s. Superyacht Association

What is Julie Perry's role at the current company?

Julie Perry's current role is Marketing Executive & Growth Strategist - Yachting Industry & B2B SaaS.

What is Julie Perry's email address?

Julie Perry's email address is ju****@****cht.com

What is Julie Perry's direct phone number?

Julie Perry's direct phone number is +131733*****

What schools did Julie Perry attend?

Julie Perry attended Indiana University Bloomington.

What are some of Julie Perry's interests?

Julie Perry has interest in Nextworth, Indianapolis Colts, Becore, Ani Difranco, Strangers With Candy, Pelican Products, Marketing On Facebook, Shiri Appleby, Yoast, Top Chef (Tv Series).

What skills is Julie Perry known for?

Julie Perry has skills like Social Media Marketing, Online Marketing, Email Marketing, Seo, Digital Marketing, Blogging, Marketing, Social Media, Sem, Copywriting, Social Networking, Marketing Strategy.

Who are Julie Perry's colleagues?

Julie Perry's colleagues are Zack Savage, Julie Sack, Kitty Mcgowan, Dawn Stofberg.

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