Julie Hsu Email & Phone Number

Austin, Tx, Us

San Francisco, California, Us

Plano, Texas, Us

Responsible for setting the vision and direction to drive awareness for the brand, create digestible content, generate demand for the platform, and implement scalable processes.

Austin, Texas, Us

Austin, Texas, Us

Head of Marketing for the Customer Experience Management (CXM) Cloud at Upland Software (NASDAQ: UPLD), a leader in enterprise work management software. Upland’s four enterprise clouds enable thousands of organizations to engage with customers across key digital channels, optimize sales team performance, manage projects and IT costs, and automate critical document workflows. All of Upland’s clouds are backed by a 100% customer success commitment and the UplandOne platform, which puts customers at the center of everything we do.

Austin, Texas, Us

Responsible for creating, implementing and reporting the effectiveness of outbound marketing programs to acquire insurance agents for the All Web Leads and InsuranceLeads brands. Increased awareness among agents of All Web Leads products through email and lead nurturing campaigns, webinars, and tradeshows. • Built and executed email marketing campaigns and materials, including a Cyber Monday giveaway promotion resulting in a 948% ROI and a reduction of the CPA by 66.5% • Implemented a new medium to nurture agents and provide best practices for working insurance leads through 5 webinars, each resulting in over 450 registrants, and 250 attendees• Designed and tested multiple high value campaigns towards large carriers resulting in a 75% contact rate, and a 33% close rate, generating $2.5 Million in net new business• Produced 3 customer training videos around how the product works, how to setup an account, and how to navigate an account, with the goal of reducing the number of general inbound account management calls• Winner of Q413 MVP for Sales and Account Management Organization

ANXeBusiness (Acquired TruArx in September 2010) Responsible for developing, executing and measuring the effectiveness of the main outbound marketing strategy for the ANX GRC Platform. Drove awareness of ANX’s GRC solutions through thought leadership content, lead generation and nurturing campaigns, and web marketing. • Developed, coordinated, and extended direct marketing campaigns and materials, including a cross-industry survey with over 1,000 respondents, the largest response from a campaign in ANX history• Singlehandedly planned, executed, and reported on 6 webcasts, 2 podcasts, and 4 physical events, identifying over 3,000 targeted prospects for sales team follow-up within the span of 8 months• Provided ongoing sales support materials, including solution briefs, product datasheets, corporate and sales presentations, and sales training• Created, optimized, and executed grassroots efforts including SEO, PPC campaigns, and social media strategies to build corporate awareness, engage prospects, and ultimately drive leads to a purchase• Collaborated with executive management and product management teams to define all new product launch activities and crystallized corporate and product messaging• Generated revenue opportunities by implementing a multi-prong approach to mature prospects, responsible for over $400K in additional revenue• Winner of the August 2011 Best in Class Award

Austin, Texas, Us

Responsible for planning, executing and reporting on the main outbound marketing strategy for the Surgient Platform (software) to Surgient’s core IT operations audience. Promote Surgient’s offerings in the marketplace through advertising, lead generation and maturation campaigns, and social media. • Developed tactical direct and indirect marketing plans and materials, including quarterly newsletter, technical articles, direct mail campaigns, advertising and web content designed to increase qualified lead capture and sales opportunities• Presented product specific messaging to tradeshow prospects for lead capture at 20 major industry tradeshow events, resulting in a 5 day ROI on a tradeshow• Consistently delivered a 30% increase in sales lead captures quarter over quarter and extends corporate branding via tradeshows, webcasts, regional sales events and user group meetings• Reduced the average CPL by 70% to $30/lead while increasing the quality of leads delivered, resulting in a lead to opportunity conversion rate of 13.5%

Austin, Texas, Us

Accountable for the Surgient Platform’s product marketing strategy to various audiences, including IT operations, QA/Test, Education and Training, and Sales and Marketing professionals. Develop online and print collateral, contributed articles, multimedia content, sales and marketing training materials and press kits. • Worked with corporate management and leading industry analysts to define corporate brand identity, product messaging, and website redesign• Created 3 external-facing technical collateral pieces each sales quarter (such as case studies, solution briefs, and product tours) as value added offers for lead generation campaigns, for three products with two separate target audiences• Published 4 internal-facing sales tools each sales quarter (such as customer matrix and account mapping) to educate, update and support the sales team to effectively and consistently close new business for three separate product suites with two different target markets• Certified in Pragmatic Marketing Framework, courses include Effective Product Marketing and New Rules of Marketing

Austin, Texas, Us

Responsible for developing go-to-market and product launch plans, corporate positioning and messaging. Deliverables include messaging and customer matrixes, competitive analysis, lead generation and budget plan, developing sales support materials, SEO, and reporting.• Managed and updated the complete lead database of 31,000+ records in Oracle On-Demand (Siebel CRM)• Generated weekly marketing results reporting to capture and share marketing effectively per campaign and cost-per lead• Administered Google AdWords investment and optimized search engine results for best returns

Responsible for ApartmentRatings.com’s OhMyApartment blog, including the development of article content, strategic messaging, reporting and SEO. • Managed and promote Internet’s most popular blog for renters • Executed email marketing campaigns to attract website links with 20 newly added links • Researched and maintained database of 400+ reporters used to attract 5 newspaper stories