In 2022 I have started as a Digital Officer in "het VAKcentrum" Digital Transformation @ Colruyt Group. Together with my colleagues we call ourselves the "horse whisperers" who increase the digital awareness & skills of our colleagues, creating and presenting inspirational trend sessions, proposing business games, organizing coaching sessions, feeding & managing a community, blog and newsletter, and guiding our colleagues through the whole digital transformation journey from becoming aware of what's (digitally) happening in & outside CG towards digital maturity scans to giving support in building a digital strategy and roadmap. We are also focusing on top-down streams with leadership trainings, where we want to create a digital mindset and sense of urgency for digital transformation, show the pillars of digital transformation and how it's translated at Colruyt Group, and pointing out the active role they are to play.

My job as a Digital Brand & Communications manager for Clarins looks different everyday. I have tasks that go from community management, sending newsletters, updating website content and managing the launch of our first webshop to finding, building and maintaining relationships with influencers. I try to find ways together with the marketing team to digitally activate and spread awareness for new product launches, boost traffic to store, etc. How to integrate online and offline marketing in order to be omni-channel present in a coherent way that tackles all the struggles and frustrations that the end consumer might encounter during one of their touch points with one of our brands. A lot of flexibility, and priority management are needed for this ultra-varied job, which results in a lot of responsibilities and experiences.

At the end of my postgraduate Digital Marketing & Communication, I came into contact with Semetis, as they were hiring young graduates. As a brand-new eBusiness Analyst, I got my Google certifications and got my first client projects. Google Adwords, Analytics and Facebook Business Manager are no longer unknown territory now as making propositions for online marketing campaigns, followed by their launch and active follow-up, finished with a broad tailor-made analysis with the relevant KPI's, are my day-to-day activities. Besides that, there is also the thinking of an online marketing strategy and maintaining contact with a diverse range of clients. SEO missions, writing articles, creating internal tools, are also things that come with the job. Since July 2016, when I became Analyst Lead, I am now also responsible for the training (bootcamps, workshops, internal knowledges) of the analysts within Semetis, but also of the newly hired employees of companies part of the Omnicom Media Group, that acquired Semetis last year. This challenging job keeps me sharp and up-to-date of the fast-growing digital landscape as new advertising channels continuously arise (think of advertising on Waze, Pinterest, Foursquare, Shazam, Spotify,...).

From July 2013 until January 2014, I was (marketing) Assistant Product Manager on the DPP division in L'Oréal Belgilux. My main task was the creation of marketing materials for L'Oréal Professionnel coloration and Essie. My responsibility covered the whole process from creation (cooperation with graphic designers) until production (contact suppliers) of the marketing materials. Besides that, I also did the follow-up of marketing animations, supportive tasks and marketing research. The latter was meant to measure the satisfaction of the hairdressers, our clients, and to know how we could improve the marketing animations and corresponding materials. I gained experience in business tools as SAP, Business Warehouse and iTender and my Excel skills were tested to the fullest. Working independently, handling situations under time pressure, tight deadlines, a lot of responsibility and so on made this a very challenging working experience for me. Thanks to networking and public speaking my communicative skills and confidence were continuously improving, as was my French professional proficiency. The interns and my colleagues unconsciously helped me develop even further and partly made this experience one to never forget.