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I am an energetic, passionate marketing leader with 25+ years of experience working with a variety of high-profile companies including Kimberly-Clark, PepsiCo, Starbucks and McDonald's with an emphasis in Omnichannel Marketing and the development and execution of strategic, digital and tactical initiatives, program management, brand marketing and creative problem solving. I am a composed leader with the ability to lead and mentor teams and have no problem digging in and working hard to accomplish shared goals. I bring a diverse skill-set and strive to become an asset to my employer. I have worked in both agency and client environments.
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Brand Manager, Omnichannel Marketing, Costco TeamKimberly-Clark Apr 2020 - PresentIrving, Tx, UsStrategize, develop and lead omnichannel marketing programs across our Kimberly-Clark family of brands distributed at Costco warehouses across the U.S. including Kleenex, Huggies, Pull-Ups and more! Share best practices with our Costco International sales teams in Canada, Europe, Mexico, Asia and Australia to help drive growth and marketing innovation. -
Marketing ManagerPepsico Sep 2015 - Feb 2019Purchase, New York, UsRegional lead for Pepsi, Starbucks and the PepsiCo water portfolio (Aquafina, LIFE WTR, bubly); led creation and execution of the annual operating plan; also led Mountain Dew, Lipton, and Gatorade programming/activations.¨ Led Pepsi Music promotion across 5 divisions of Safeway contributing to share growth that outpaced the country¨ Created a multi-channel digital Aquafina promotion leveraging NFL player assets to engage with high school students; resulted in participation across 200 schools and drove over 1MM digital impressions¨ Identified white space opportunity for new product launch and created a region-wide digital media program including geo-fencing around colleges driving over 4MM impressions¨ Managed the creation of a project initiation process to eliminate duplicity among team members reducing hours of non-value work an average of 15-20 hours/project¨ Developed marketing strategies for cross-functional teams and key customers across a five-state territory inclusive of retail clients, sports teams, and leisure properties¨ Directed all aspects of the marketing agenda including researching local avenues for growth, new business opportunities, and identifying trends based on consumer insights ¨ Preserved brand integrity by monitoring the consistency and quality of marketing content.¨ Managed an in-house print shop team leveraging national and local assets to produce turnkey point-of-sale options for sales team¨ Achieved a reduction in print shop costs by over 55% year over year at a savings of almost $100M -
Shopper Marketing Cw - NacpStarbucks/Pepsico Joint Venture Mar 2015 - Oct 2015Seattle, Wa, Us• Initiate and complete ASP and funding form requests for activation including obtaining estimates and supporting pre and post program analysis• Collaborate and develop shopper marketing programs for national retail accounts including Target, Walmart, Safeway and more.• Liaise between brand managers, account teams and agencies on creative development and approvals including drafting creative briefs • Obtain all creative approvals, prior to production, by all stakeholders• Maintain and track $6.5MM shopper marketing budget -
ContractorFrito Lay Dec 2014 - Mar 2015Purchase, New York, UsManaged local marketing initiatives for Publix Supermarkets securing creative and managing vendor partnerships for printing and delivery of materials
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Account ManagementTracy-Locke Sep 1997 - Mar 2014Irving, Texas, UsTracy Locke is a promotional/shopper marketing agency located in Wilton, CT. I worked as an in-house representative for Pepsi Beverages Company in Seattle. Working with regional management and sales by developing, managing and executing shopper marketing and sports marketing programs to drive sales/volume and build share for Pepsi's core brands across multiple channels in the Northwest, Northern California, the Southeast, AK and HI.
Julie Ray Skills
Julie Ray Education Details
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Memphis State UniversityMarketing/Advertising
Frequently Asked Questions about Julie Ray
What company does Julie Ray work for?
Julie Ray works for Kimberly-Clark
What is Julie Ray's role at the current company?
Julie Ray's current role is Brand Manager, Omnichannel Marketing.
What is Julie Ray's email address?
Julie Ray's email address is ju****@****ico.com
What is Julie Ray's direct phone number?
Julie Ray's direct phone number is +120632*****
What schools did Julie Ray attend?
Julie Ray attended Memphis State University.
What skills is Julie Ray known for?
Julie Ray has skills like Brand Development, Promotions, Developing Client Relationships, Product Development, Advertising, Creative Direction, Market Planning, Management, Strategy, Sponsorship, Integrated Marketing, Marketing.
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