Julie Rogier, Mba Email & Phone Number

Canton, Mi, Us

Farmington Hills, Michigan, Us

Originated and drove content marketing strategy; teamed with internal and external colleagues in implementing PR programs; and led Partner Marketing Programs in support of 550 credit union, bank and employer organizations. Hired, onboarded and managed direct reports while achieving award-winning partner marketing results, record-breaking content marketing conversions and overall increases in marketing performance.From creation of all blogging and content marketing for two consumer-facing websites, leading and originating public relations programs, to transforming Partner Marketing Programs, I hit the ground running on day one and kept an effectively productive pace ever since.Achievements include originating project management best practices, managing more than double the amount of media activity in high visibility publications such as NY Times, USA Today, US News & World Report (I author a recurring financial blog post), BankRate, Nerd Wallet, and many more.Organic search results from integrated content marketing programs have improved by an average of 40% due to SEO-driven blogging; In fact, organic search is consistently the key driver of business volume even in the face of significant fluctuations from other channels. Partner Marketing programs under my direction have yielded increases in partner engagement, web traffic and forms conversions.

Chicago, Illinois, Us

Successfully rebalanced the entire marketing program to reduce cost of leads and optimize lead quality and quantity. I also rebuilt the team from the ground up, pulling in two new resources who got up to speed quickly with clear job descriptions and program management. I wrote and planned all content across website; PR; case studies; videos; podcasts I'm proud to have achieved significant results with a shoestring budget, including: - Lead Generation - consistently delivered qualified leads to sales - delivering on average 125% of net lead goals- Public Relations - drove 10x the volume of PR activity from previous years. Measurable lifts in SEO and web referral metrics since taking over direction of PR. - Content Marketing/SEO programs which averaged 35% - 55% monthly improvements in rankings - Direct Marketing, Email Marketing - A/B testing, DRIP and segmented email marketing, improving email open rates and click throughs by 45%- Website Enhancements to remedy issues with websiteThe bottom line: Under my tenure, marketing-generated leads were responsible for more than 80% of closed deal activity.

Andover, Massachusetts, Us

Developed and managed industry-specific, integrated marketing and communications, strategies and programs in support of the business plan.

Canton, Mi, Us

As senior member of the award-wnning Markit Strategies and PR, LLC team www.markitstrategiesandpr.com, my responsibilities spanned roles as account director; PR lead; marketing strategist; content specialist; marketing communications program manager; on line communications expert; chief limerick writer and other roles.

Troy, Mi, Us

Under the auspices of Markit Strategies & PR, LLC, Julie Rogier served as marketing lead at Plex Systems, responsible for account management, white papers, website relaunch, case studies, direct marketing, search engine marketing as well as a variety of programs that resulted in increased business for the Cloud ERP vendor. • Marketing campaigns delivered sales pipeline that contributed 60-80% of new customer revenue.

Served more than 30 b-to-b clients with:Marketing Communications – program management; strategic social media marketing; web site content/information architecture development and project management; key messaging; newsletters; brochures; all corporate communications, scriptwriting, direct mail, presentations.Public Relations – PR strategy development, media relations, article placement, case history articles, press releases. Writing – published materials in over 100 North American trade journals. Clearly and concisely communicate concepts from a range of industries, awarded Technical Writing Award of Honor from IABC Detroit

Master’S Degree, Mba: Masters - Business Administration

B.A., English