Lead account strategy for clients, coupled with driving business development for the agency. Oversee and implement daily operations including hiring of staff (creative freelancers, interns, additional subject-matter-experts), financial projections and billings, and partnering with like-minded organizations to provide client best-in-class solutions.

Over five years, I served in a series of roles at Wunderman Thompson, each with increased responsibility. I came on board as an Account Executive, and became a Senior Account Executive, then an Account Supervisor, and then enjoyed my work as Client Director. In this role, I designed and developed the full-cycle marketing strategy for our agency’s second-largest account. I provided qualitative and quantitative brand research, media planning, budget management, and creative campaign development and testing. Throughout my daily responsibilities and obligations, I cultivated solid and fruitful client relationships to drive revenue and referrals. I doubled year-over-year revenue for the account, and contributed to proposals and pitches for brands including Department of State, Department of Veterans Affairs, Hilton, and Milton Hershey School.In my earlier roles with Wunderman Thompson, I oversaw key accounts, project-managed strategies, directed budgets, and created and executed comprehensive media plans.

In this position with USA Today, I managed client and agency relationships, executed national print and digital campaigns, and delivered best-in-class customer service. Additionally, I supplied competitive rate pricing, generated insertion orders, scheduled ad placements, and developed marketing and sales collateral.

I enjoyed the fast pace of this position; I drove support of the sales team, and managed all facets of RFP completion and digital client marketing proposals for the New York office. I was able to use my skills to prospect, schedule, and attend high-level calls with publisher and beauty directors. One of the most fun aspects of this job was planning and delivering all the logistics for our trade-show presence to really establish our brand presence at health and wellness shows.

I started working with Penn State Football as a Marketing Intern, and was offered a full-time job after I graduated. Working for the university was always, busy, exciting, and fun, and I learned and utilized many skills that have helped me shape my career. I coordinated all game day components, including scripting, promotional videos, music, and on-field appearances. As Marketing and Promotions Assistant, I had my first professional experience managing other people; I oversaw the work of 10 event, social media, and production interns.

Organized and maintained publicity activities of Wenner Media, publisher of Rolling Stone, US Weekly and Men’s Journal.