Marketing Strategy, Content + Production for Digital and Social Media, Marketing Analytics, Consumer Branding, Franchise + Fan Development

Led Fan Engagement team, building brand equity and driving long term growth for studio IP. Developed and nurtured fan relationships by strengthening emotional connections to TCF brands, while supporting new releases and extending lifetime value. Focused on a dozen franchises across 40 markets, representing $20B global box office and a film legacy of 50 years.:: Built team from the ground up. Developed Fan Engagement strategy, goals and roadmap. Established team processes, tools, KPI’s. Lead campaigns. Identified resource needs. Oversaw budget. Managed team, vendors, and agencies.:: Collaborated across studio divisions to develop and execute fan-centric communications strategies and content that drove engagement and brand affinity.:: Identified fan segments and mapped the fan journey by leveraging consumer data and research to deliver an optimal fan experience and support studio revenue goals. Optimized content to collect insights for IP analysis, personalization, and retargeting.:: Oversaw new strategy and creative direction for Blue Sky Studios' digital presence. Included channel strategy, content strategy, and development of brand style guide. Established best practice processes, including content planning, production/approval workflows, and standardized metrics/reporting.:: Key initiatives included: Planet of the Apes year-long 50th anniversary tribute with short and long form content and partnership with USC film school on panel series, screenings, and archival exhibit; launch of Predator fan platform to re-engage & mobilize fans ahead of new film; coordinate and execute Alien Day cross-studio activations and fan communications; Alien-inspired series of creator short films and a 7-episode internet-exclusive animated series; expanded TCF family audience by launching a “sticky” video destination for kids with daily programming and original digital content.

Led the Global Digital Marketing team for Fox Home Entertainment, providing strategic direction, insight, and thought leadership for innovation in digital and social media. Created award-winning marketing campaigns for blockbuster franchises and Academy Award-winning films, such as Deadpool, Kingsman, X-Men, Avatar, Planet of the Apes, Star Wars, Ice Age, Rio, Bond 007, 12 Years a Slave, Birdman. Campaign accolades included Webbys, Shortys, Key Art Clios, and a Cannes Lion.

Promoted to newly created global role, heading digital marketing for both domestic and international Home Entertainment. Oversaw the strategy and execution for Blu-ray/DVD and Digital releases for 20th Century Fox, Fox Animation, BlueSky Studios, Fox Searchlight, Fox 2000, New Regency, Relativity Media, EuropaCorp, DreamWorks Animation, MGM, AwesomenessTV, 20th Century Fox Television, and FX. Established program KPI’s, established new go-to-market MarCom processes, and developed several “test and learn” pilot projects for innovative new marketing tactics.

Developed and executed international digital marketing campaigns and strategies for new Home Entertainment film releases, TV and catalog titles. Oversaw international digital marketing team and agencies. Collaborated with international markets on local strategies and rollout plans. Developed campaign assets optimized for international localization. Created new processes and communication tools to provide better visibility and planning for international markets.

Developed and executed global online marketing campaigns for Warner Bros. Pictures theatrical releases for the U.S. and 60+ markets. Collaborated with international markets on local strategy, campaign execution and pan-regional media. Included website development, syndicated content, advertising, social media, media promotions and mobile content. Campaigns included Harry Potter films, The Dark Knight, The Hangover, 300, Sex & the City, and Inception. Managed internal and external staff/agencies.

Lead digital transformation which included launching a $20M consumer portal, integrating CRM, and introducing customer retention/loyalty programs and highly targeted, data-driven marketing strategies. Also managed all online marketing activities, including advertising, promotions, CRM/email marketing, website personalization, market research, reporting & analytics. Hired, supervised and evaluated internal staff and external vendors.

Oversaw project planning, budget, P & L and revenue forecasting for ACURA, the agency's biggest account. Defined project strategy, marketing objectives and deliverables. Created scopes of work, creative briefs and functionality specifications. Presented client pitches. Supervised project teams.

Managed marketing and production teams for the development and exchange of marketing strategy and programs, creative and products for Disney Publishing worldwide. Created and managed department budgets. Hired and supervised staff.