Develop and implement brand strategy and architecture aligned with business goals.Lead the creation of integrated marketing campaigns, ensuring cohesive messaging across channels.Use market research, competitor analysis, and consumer insights to shape strategic decisions.Manage rebranding efforts, product launches, and strategic brand partnerships.Collaborate with cross-functional teams (creative, product, marketing) to maintain consistent brand identity.

Spearheaded Creative Services as Senior Audience Development and Brand Manager, leading innovative strategies and marketing narratives.Designed and executed bilingual innovative strategies and marketing narratives for CBS, The CW, and Telemundo affiliates, enhancing brand reach and engagement.Drove content expansion onto emerging platforms, achieving significant audience growth and engagement enhancements.Collaborated cross-functionally to craft and implement an annual marketing strategy, resulting in a 53% increase in brand association over three years.Strategized and launched creative cross-platform solutions, fostering new partnerships and driving revenue growth through expanded audience reach.Led the production of data-driven creative content, guiding design and data storytelling to enhance digital asset engagement.Leveraged strategic insights to scale content across OTA, OTT/CTV, web, and mobile apps, achieving 44% growth in OTA audience in under two years.Crafted and executed a comprehensive marketing roadmap, aligning with KPIs and bolstering brand preference by 8% through strategic offline support for digital campaigns.Revolutionized engagement and content strategy, driving a 42% year-over-year increase in user session length through targeted audience journeys.Championed team development and morale through empathetic leadership and targeted mentorship, fostering a culture of excellence and innovation.Rigorously maintained regulatory compliance for all creative content and digital platforms, safeguarding brand integrity.Spearheaded company-wide virtual learning initiatives, educating teams on integrated marketing strategies and audience engagement to enhance campaign development.

Led the development of an in-house digital marketing team following a strategic restructuring, demonstrating leadership in aligning the team with organizational goals.Crafted and executed a comprehensive digital marketing roadmap, achieving significant audience growth across paid channels, including CTV, Display, Audio, and SEO, surpassing set goals.Overhauled the website's content management system and SEO strategy, leading to a 30% increase in website traffic and top 10 rankings in key search engines within 6 months.Provided strategic counsel to the Head of Marketing on digital growth opportunities and competitive positioning, informing key strategies that improved online engagement by 25%.Led detailed financial modeling for online marketing campaigns, optimizing the advertising budget to reduce costs by 15% while maintaining campaign performance. Pioneered and disseminated e-learning modules on digital marketing strategies for the corporate training database, catalyzing a nationwide strategy evolution and implementation over 5 years, enhancing team skills and strategic alignment.

As a Creative Services Producer, I embody the versatile role of producer, writer, and editor, seamlessly blending innovation with storytelling to address complex creative briefs. My expertise spans:Content Creation: I craft compelling narratives and stylistic editing for both short-form and long-form videos, incorporating custom animation and motion graphics. My proficiency in Photoshop enhances our static visuals, while my selection of music underpins the content's thematic essence.Production Leadership: I lead multi-camera crews for content capture across diverse settings, including on-set, on-location, and in-studio productions. My adeptness in interviewing and directing talent ensures authentic and engaging on-camera presentations, underpinned by clear communication of creative visions.Creative Collaboration: Working closely with the creative team, I drive the conception and strategic planning of projects, managing the integration of design, art, and video processes. My leadership ensures the prioritization of creative efforts, aligning with our overarching goals.Digital Engagement: I develop and implement digital audience engagement strategies, applying analytical judgment to trend identification and social media management. My efforts establish a consistent brand voice and foster meaningful audience interactions.Operational Excellence: I streamline project management processes, enhancing communication and oversight of creative progress. My creation of detailed estimates, production calendars, and SOPs, alongside a governance model for prioritization, ensures efficient workflow and project delivery.Strategic Planning: I meticulously plan media schedules, employing media math and metrics to forecast campaign performance. My analysis provides insights into competitive positioning and effectiveness, as measured by gross rating points (GRP), informing strategic adjustments for optimal impact.

Production Assistant, April 27, 2011 "Lady Gaga: On The Record”Assisted producers as intermediary with set designer and Production crew. Sourced materials for set design team. Media Manager, June 4, 2011 “HOPPUS ON MUSIC” Two camera reality-style segment with television host, comedian, Julian McCullough featuring Grace Potter and The Nocturnals Screened, logged and sub-clipped video footage for Producers and editing teams. Maintained logs of incoming and outgoing video assets and hard drives.

Radio personality and associate producer for morning talk radio show. Skilled at tracking news trends, headlines, and events to craft entertaining and unique segments. Researched and pitched stories rooted in politics, culture, and daily life that appealed to target audience segments with a focus on stories that resulted in audience engagement.Developed/wrote comedy sketches, fictional narratives, and characters. Booked guest commentators & interview prep for host. Participated in creative brainstorms offered actionable editorial feedback to hosts and senior management.Provided technical support to hosts, guests, and other producers as needed.Answered phones and curated interview queues to create program content for live radio programs.Operated control board for studios and remote programmingRegulated program timing, including time-out programming for accurate playback, operated syndicated programming and managed commercial breaks.Assured emergency inserts (e.g., news updates and breaking stories, emergencies, alert system tests, etc.)Monitored studio equipment notified Engineering of broadcast quality changes.

Provided technical support for News production. Maintained studio, including lights, cameras, and set pieces. Performed physical inventory of equipment. Assisted building and installing systems/equipment as assigned Communicated with engineering management addressing technical concerns Operated robotic studio cameras during live broadcast. Directed studio crew and talent during live productions.