Julie Everett Email & Phone Number

Greater Atlanta Area

Sales and business development building marketing partnerships targeting 75-100+ Atlanta area retail businesses. Program includes participation in the Real Atlanta Buckhead Insiders Guide digital, mobile and print comprehensive marketing components.

Sales and marketing specialist with consulting responsibilities for a cross section of luxury brands. Several recent/current projects: Grand opening/launch programs, sales growth/loyalty incentives, sales development programs, sales and public relations e-blasts, brand positioning presentations, brand tie-in platforms, wholesale sales, event hospitality, trade events, sales collateral, email programs, sampling events. Industries/ categories include:• Luxury restaurant grand opening • High end residential design/ builder/real estate • Wholesale showroom sales for fashion and accessories • Luxury consumer magazine sales and marketing programs • Contemporary apparel market showroom programs • Home furnishings/ design industry trade and consumer projects • Retail sales events* Cold calling on small businesses for marketing initiatives and data base development* Retail and wholesale event hospitality

Atlanta

Sales, marketing and management director for elite/luxury custom publication targeting Neiman Marcus and Bergdorf Goodman top spending customer members of their loyalty program, InCircle. Led sales, marketing, merchandising, special event and promotional efforts for brand on a national level. Worked in partnership with retail buyers and DMMs selling, servicing and merchandising prestige vendors in following retail merchandise segments: Precious and designer jewelry, watches, beauty, fragrances, accessories, tabletop and gift.• Recruited, managed and retained top national sales team responsible for $3 million+ in ad revenues.• Implemented new sales platforms generating 30% revenue increases in 2010-11.• Managed all P&L components for magazine resulting in a 72% increase in profits last year. • Represented the brand in the selling marketplace, at industry trade shows and within Time Inc. management. • Developed process improvement and cost saving initiatives that achieved and often exceeded operating expense reduction requirements that helped preserve/ save sales team headcount.• Negotiated groundbreaking programs with Retail buyers and DMMs in beauty, precious jewelry, watches, accessories and giftware categories.

Atlanta

Leadership role on the developmental launch team that created and brought to market, InCircle Entree, an awarding winning, elite luxury magazine for the top spending customers of leading specialty retailers Neiman Marcus and Bergdorf Goodman. This publication, with a circulation of over 160,000, represented an industry " first" launched to great audience fanfare and customer response to editorial content, advertising sell through and sales results for brand marketing partners.• Ensured a successful launch by developing mission statement, positioning platform, marketing and sales materials and sales forecasting.• Hired and trained a 6-8 member ad sales team and 4-member promotional support team together growing the revenue base by 25%.• Due to the overwhelming success of the brand, Time, Inc. recognized this publication as a fully self-funded profit center.

Greater Atlanta Area

Southern Accents Magazine was founded in 1977, owned by Southern Progress Corporation. Published bi-monthly with a circulation of 400,000+ readers, the magazine focused on interior design, entertaining, gardens, antiques, art, fine living and luxury travel.Responsibilities included handling all regionally based retail ad sales in the Southeast and Southwest regions focusing on the jewelry, beauty, tabletop, gift and accessory merchandise categories. Key clients included Neiman Marcus, Belk, Macy's and Dillard's. Also led the sales and marketing efforts for regional design centers and home furnishing showrooms across the southern region. Created, developed and implemented the regional marketing selling platform for the brand across the Southeast and Southwestern regions.• Created and executed multiple retail in-store and training events with brand ad partners resulting in increased point-of-purchase sales.• Generated and implemented multiple design industry promotional programs featured in the magazine with on-site events tying back to the major design industry centers in the South. • Oversaw and implemented ad partnership participation for annual Show house programs with marquee partner Neiman Marcus. This program generated 15% account revenue growth from new and existing home furnishings and key luxury fashion advertising partners. • Recruited and trained 3 marketing specialists to sell other opportunistic/ growth ad sales categories.

Chicago

Ran strategic media planning team for leading national clients including Hyatt Hotels and Resorts, Park Hyatt Properties, Sears Home Improvement and Remodeling Divisions and Kemper Insurance among others. Managed multiple accounts while leading teams of up to 6 media planners and strategists.