Julie Fruchtman Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

Remote

Greater New York City Area

• Led Content Migration and Site re-platforming to Adobe Experience Manager, for all 22 global sites in March 2019• Responsible for overall content strategy, delivering conversion and driving revenue for all Tiffany.com websites.• Manage Site Guidelines, templates and communication to provide working team learnings and consistency across sites• Make data driven decisions based on key KPIs and identify new opportunities for the business• Oversee creation/strategy of all .com briefs across functional and campaign content. Partnering with UX, SEO, brand marketing, merchandising, regions to develop cohesive campaigns, ensuring business goals are met.• Manage planning and creation of the. Com content calendar, creating synergies among all consumer touch points and target audiences. Aligning with paid media, social, email and regional teams. Partnering with Global Brand Marketing.• Partner with Regional Ecom Leads across 7 regions to represent localization needs and localized content• Create, manage, revise and refine the overall content process and Site Guidelines from initial content strategy brief creation to implementation, authoring, publishing and final launch of all content in AEM.• Oversee content/authoring/publishing calendar, work capacity, project priorities, and IT troubleshooting, working closely with project management.• Ideate and advocate for innovation with Digital Product team to enhance AEM components needed for content/authoring and efficient publishing• Partner with A/B testing team to implement content/optimization tests.• Helped Lead Content Creation for launch China Ecommerce site in July 2019• Manage 4 direct reports and a complete team of 7 employees

Greater New York City Area

• Reported to CEO/Founder, managed all day to day operations, across all client/customer facing business channels• Responsible for overall sales, conversion and traffic, analyzed website data and made quick site adjustments if needed• Created marketing calendar and content for all emails, social posts and site campaigns• Facilitated client businesses on optimizing their store webpages, proposing personalized changes to maximize sales• Manage 2 direct reports: overseeing a team of 10; 1 oversees team, 1 in-house team and interns• Facilitated the launch of the company’s second website, Shopkids.com

• Helped pilot the launch of the Lou & Grey brand in 2014• Merchant lead from inception to launch of Lou & Grey.com E-commerce Website in 2015• Oversaw all buying/website merchandising for Lou&Grey.com and Lou&Grey on Loft.com• Adjusted site shop-ability post launch to achieve growth in conversion• Buyer/Allocator/Planner for 3rd Party Branded products and partnerships for Omni-channel• Team lead of day-to-day execution of the product on the website, partnered with Web-Ops and Photo team• Merchant liaison to Digital Marketing, partner to create site/email/social content based on investments

Ranger

User Experience Design Bootcamp

- Practice the design thinking methods and strategies that lead to successful products. - Understand how UX fits into your team's.

Customer Journey Mapping

- Learned how to find the necessary data and research inputs to customer journey maps - Proven consumer journey map design methodologies.

Ba, Apparel Merchandising

Activities and Societies: Indiana University Hillel Student Board: Intramural Sports Chair RSO, Retail Studies Organization Member

Fashion Retail/ Fashion Marketing

Education record