I’m a freelance writer and editor with 15+ years of experience, spanning journalism, content, and copy.// Journalism: //I write and edit features, profiles, reviews, explainers, essays, and more that span subject matters: arts & culture, health & science, entrepreneurship, personal finance, tech, and community. I've got a radar for the weird and wonderful and big-hearted, human-centered nonfiction stories. Find my work in Hyperallergic, The Center Magazine. The Midst, Taproot Magazine, An Injustice! Mag, NYCity News Service, Endometriosis Foundation of America, and elsewhere.// Content & Copy: // I craft content and copy, build content strategies, and develop style and voice guidelines for brands, spanning industries (online marketplaces, creative communities, healthcare, tech, finance). My titles include copy editor, copywriter, and content manager.I've worked with Etsy, Patreon, CreativeMornings, Tattly, Prose Media, Northwestern Mutual, Webflow, Retool, Miro, Found, GoodRx, and others.// Visuals // My visual photograpjy, art, craft, and craft writing has also appeared in books (including Bibliocraft, Handmade Graphics, and Fanciful Felties), as well as magazines (including Bust Magazine, Vogue Korea, Flow Magazine, Time Out New York, and The New York Times).// Ready to work together? // I’m available to write, edit, proofread, and develop:• Feature stories• Interviews and profiles• First-person narratives• Personal essays• Long-form reported stories• Arts & culture writing• Health & science writing• Service journalism• Roundups & lists• Shopping & gift guides• Newsletters• Tutorials & how-tos• Case studies • Branded content• Headlines, display copy, ads, web copy, print copy, product copy, social media copy (all the copy!)• Help content, FAQs, and knowledge bases• Editorial calendars• Style guides, brand voice guides, and handbooks• Content strategy• Visuals (photography, GIFs, charts, editorial illustrations)

I'm a contributing writer for Hyperallergic, a leading voice in contemporary perspectives on art and culture. My pieces include exhibition reviews, book reviews, essays, and reporting on art, craft, and design. Here's a selection of my stories:• The Journey Behind Liza Lou's Kitchen (6/6/2021)• Escape Into Soundwaves From the Comfort of Your Home (1/14/2021)• Craft Through This: Why Getting Together Online to Make Stuff Matters (10/30/2020)• At 96 Years Old, Richard Mayhew Is Still Painting Transportive “Mindscapes” (9/21/2020)• The Enduring Allure of Pencils (7/14/2020)• Vera Neumann, the Artist Who Transformed Her Paintings Into Wearable Objects (1/8/2020)• Relationships Woven Through Textiles at the Bauhaus (11/20/19)• The Threads of Anni Albers Legacy (1/21/19)

As a copy editor for GoodRx, I edit online articles and guides on a diverse range of health and well-being topics, including nutrition, medications, preventative care, reproductive health, skin conditions, and more.

As Senior Senior Content Strategist for Etsy's Brand Editorial team, I research, write, assign, and edit Featured Shop profiles, shopping guides, SEO updates, and other articles for Etsy's blog (aka the Etsy Journal). I also write copy for emails and landing pages.

As a contributing arts and culture writer for The Center Magazine, the go-to guide to Rockefeller Center, I report and write arts previews, artist profiles, and features about art installations, restaurants, and architecture.

As a copywriter for Retool, I worked on marketing campaigns and big technical copy projects, namely Retool's rebrand. My work involves:• Drafting sharp, precise, and persuasive copy geared toward a software developer audience• Writing on-brand copy for Retool's website• Collaborating with subject matter experts, stakeholders, and product marketing teams• Keeping copy projects moving forward and copy stakeholders in step, using tools like Asana, Slack, and Figma

As a freelance editor, I edited long-form articles for Webflow's blog, including features stories, insights, and advice on marketing, designing, and building for the web.

• Covering a sabbatical leave on the Editorial team• Managing the Seller Handbook, an in-depth educational resource for Etsy sellers and creative entrepreneurs• Crafting content strategy for seller communications, long- and short-form editorial, educational videos, marketing and advocacy campaigns, and product launches• Maintaining and evolve seller education content strategy using research, internal data, SEO recommendations, and industry insights• Producing, promoting, and analyzing performance of all Seller Handbook content

After 11 memorable years on staff at Etsy, I continue to contribute regularly to the Etsy Journal, an online magazine that spotlights the creativity and unique shopping finds at the heart of this global marketplace. These stories include:• Independent artist and maker interviews for the popular "Featured Shop" series• Product round-ups, gift guides, and features• DIY tutorialsI also contribute occasionally to the Seller Handbook, a blog and resource for Etsy's creative entrepreneurs. These stories include:• Independent artist and maker profiles for the "Creative Origins" series• 2018 Trends Reports: I reported and wrote a chapter for this robust report digging into how inventors of top-selling products developed their holiday hits.

• Write and edit long-form content, including maker stories and education for Etsy sellers (as detailed in my Writer-Editor responsibilities below)• Research, strategize, and execute new content initiatives• Lead group brainstorming sessions to generate story ideas and shape campaigns• Proactively identify and implement improvements to the team’s workflow and efficiency• Mentor staff writers via one-on-one sessions and group story critiques designed for professional development• Manage contributing writers (freelance and on-staff)• Manage the editorial calendar• Edit the Etsy Success podcast and research engaging guests

• Research, pitch, report, write, proofread, edit, and repackage features, profiles, interviews and business-advice stories designed to educate and inspire creative business owners• Write Quit Your Day Job, a series of tightly-edited Q&A-style interviews with successful full-time Etsy sellers• Write Inspiring Workspaces, a series I launched featuring studio tours with artists and makers around the globe• Edit and proofread content for blogs, email newsletters, and site copy written by staff writers and freelancers for consistency, accuracy, and style• Collaborate with teams across the company to extend the company’s mission through incisive content• Curate photos from Etsy and liaise with freelance photographers• Manage and review incoming pitches

• Wrote and edited Etsy's How-Tuesday series, a weekly column of original craft and DIY tutorials• Curated seasonal and thematic DIY round ups • Partnered with craft book publishers and contributing writers to commission content• Wrote the weekly Etsy Labs newsletter, highlighting creative events paired with craft inspiration

• Built and supported the budding Etsy community via programming designed for engagement, including events, craft fairs, and online and in-person workshops.• Ran the Etsy Labs, a community maker space and event space, and managed the events that took place there, including the Craft Night series• Launched and managed Etsy's Craft Night program, a series of free hands-on, DIY workshops hosted at the Etsy Labs in Brooklyn. Launched a spin-off series called Meet & Make, hosted by partnering craft museums in 4 cities.• Developed and launched Etsy Craft Party in 2010, a global celebration of creativity and community. The first year over 5,000 people attended parties in 500 cities from Raleigh to Romania. Craft Party has since become an annual Etsy tradition, growing each year.• Built thriving partnerships and collaborated with a range of organizations including publishers, craft supply companies, fairs and events, museums, schools, and more.

• Manage the Creator Hub and produce educational content to help creators grow as artists and entrepreneurs (https://creatorhub.patreon.com/)• Edit articles published on the Creator Hub • Write newsletters, marketing emails, site copy, and long-form educational articles• Partner with cross-functional teams to identify needs and priorities and gather insights to inform content development• Hire and manage a team of freelance writers and editors• Develop and improve editorial workflows and processes

• Producing, editing, writing, and publishing editorial content — all with a mission to empower women in midlife• Managing the editorial calendar • Building a new program to connect freelance writers with assignments• Developing visual direction for the brand (including photography, GIFs, and editorial illustrations)• Managing freelance writers, editors, and a social media manager

• Developing the publication's women's health and wellness section• Curating, editing, and writing high-quality content on the topics of women’s health, wellness, and lifestyle, aimed at women in their 40s• Assigning articles to freelance writers and interns• Building a stable of freelance writers• Producing interviews with influential women

• Writing and editing original copy and content for landing pages, emails, blog posts, long-form guides, ebooks, ads, and other campaigns• Writing posts for MiroBlog (both bylined and ghostwritten)• Applying best practices for SEO and UX to all copy and content, in keeping with Miro's brand voice and style guides• Managing incoming requests or copyediting and original copywriting, via Miro's Asana and Slack channels• Fielding grammar, punctuation, writing, and style questions from members of Miro's global, remote team

• Writing, editing, and proofreading a range of content, including articles, blog posts, newsletters, emails, help content, branded content, video scripts, slide presentations, speeches, and website copy• Leading and executing editorial strategy for branded content and partnership campaigns• Strategizing content and communications • Overhauling the organization’s slate of content, editorial, and resources for hosts and organizers, including establishing a style guide, building a new knowledge base, and redesigning the organizer newsletter.• Write and edit the monthly newsletter to inform and uplift hosts and organizers.• Onboard and support the diverse global community of volunteer hosts and organizers, who run chapters in 225 cities• Fine-tuning processes for onboarding new hosts