As the Senior Principal for our Consumer and Retail practice, I help our clients to better understand the evolving customer and how to compete in a dynamic marketplace that now includes everyone from Amazon to Instagram and Netflix.My work has included:- Designing, building, and launching new multi-modal experiences for consumers (digital and physical/in-store) - Transforming Strategy to be co-creative and focused on addressing the key problems to solve for customers, employees, the marketplace, and the business (at all levels - from Corporate to Product)- Launching new channels to meet future customer demand- Developing tools and experiences to engage frontline associates to increase efficiency, effectiveness, and job satisfaction- Identifying the key inhibitors and enablers to growth- Determining what companies need to do differently to compete for consumers and in the talent marketplace - Cultivating engagement from the next generation of customers/membersNational speaker on:- Understanding the Evolving Customer - where they are today, where they are going, and what retailers and product companies need to do to keep up.- Engaging Gen Z and Millennial Customers- Bridging across a Multigenerational Workforce***Point B is an employee-owned management consulting firm that specializes in helping clients execute their strategic initiatives and deliver business results that create transformational change and competitive advantage.

Led Point B’s HQ geography building strong and meaningful connections between employees, clients, and alumni. Fostered relationships with external professional organizations and community non-profits.

Provided overall leadership for the Avvo.com product line including launching new verticals and building a marketplace.• Led team to create a compelling consumer and professional experience• Launched Avvo.com Health product line, adding Doctors (11/2010) and then Dentists and Podiatrists (02/2011) to the site• Led redesign of our mobile site experience to drive consumer engagement• Designed and launched meta-game for professionals to drive key behaviors based on extensive primary/secondary research• Spearheaded redesign of top entry page to improve consumer experience and SEO value

Led the online consumer group (Consumer Search, Websites, Content Management) including a team of UX/UI designers, Product Managers, and analysts• Developed new search relevancy model for localsearch/IYP• Drove the strategy, design, execution, and marketing for superpages.com, switchboard.com and localsearch.com• Developed and mobilized support at all levels of the company for Strategic Vision, Strategic/Tactical Plans and Product Roadmaps

Led the strategy, user design, development, deployment, and marketing for Infospace websearch properties and the core metasearch platform