Julie Sullivan Email & Phone Number

Newton, Massachusetts, Us

Quincy, Us

Member of senior leadership team charged with developing short- and long-term business strategy. I oversaw brand strategy, digital experience, CX discipline, acquisition marketing, customer engagement, PR and communications, field marketing and marketing operations. I built and structured a highly functioning marketing discipline to align with the company’s aggressive growth plan, expanding a team of 8 into a fully integrated marketing organization of 40 employees. Successes included: - Leading a successful rebrand initiative, using a research-driven approach to reposition Breezeline and operationalize the brand with employees, prospects and customers, achieving 28% lift in awareness within 3 months. - Expanding digital experience capabilities, resulting in 35% increase in online sales year over year and launching a new customer app that achieved 66K downloads (117% to goal). - Building the customer experience discipline, integrating voice-of-customer insights and NPS into go-to-market strategies across the organization, and improving the customer engagement strategy to increase customer LTV and reduce churn. - Increasing marketing investment and optimizing digital campaign strategy to grow marketing-driven sales from 30% to 52%. - Leveraging highly effective change management and leadership expertise to build an empowered and inspired multidisciplinary team through restructure and acquisition, resulting in eNPS of 72.

Woonsocket, Ri, Us

Built and executed the digital marketing strategy with specific focus on pharmacy and healthcare products and tools, and expanded the pharmacy customer base through acquisition, retention and engagement methodologies. I partnered with cross-functional enterprise leaders and external agency to evolve the CVS brand, update the value proposition and extend to in-store and in-person experiences. I directed and guided a team of 14 including product, brand and digital marketers. Achievements included: - Innovative digital adoption strategies and new pharmacy services and product launches led to an additional 2.75M online interactions. - Overhauling flu and immunizations marketing strategy, implementing a full-funnel campaign across paid, earned, owned and in-store assets while reducing the campaign CPA by 30%. - Received a “Think Customer” award from CVS Health President for leading disruptive Epipen alternative product launch resulting in 24M estimated social media impressions and increased Adrenaclick’s generic share from <5% to 33% in six months. - Selected by CMO to create and lead the Training Center of Excellence to develop talent and build a best–in-class marketing team.

Boston, Ma, Us

Key member of a cross-functional leadership team that defined strategic vision for consumer-centric healthcare through contemporizing the brand and increasing customer engagement and education. I partnered with sales and product teams to promote products and services to commercial and government sectors, and managed and coached a team of 12 marketing strategists, account managers and digital marketers. Highlights included: Leading the development of go to market strategies to promote key initiatives including: o Introducing national healthcare reform and products to brokers, accounts and members. o Launching telemedicine offering to 1.3M members, driving awareness, registration and utilization. o Driving compelling value proposition and product bundling approach for new Health Engagement wellness division, promoting healthy behaviors with member base and reducing chronic illness and medical claims. o Developing omni-channel direct response marketing program to support open enrollment for Medicare; Recognized by leadership team with Innovation Award.• Developing a multi-year email marketing roadmap and new content marketing discipline to fuel digital channel and segment strategies.

Led marketing strategy and account management for financial services, insurance, retail and automotive accounts. Member of executive leadership team charged with driving company’s transformation from a fulfillment and print shop into a fully integrated marketing organization. Directed an account service team of 8. Successes included: - Skilled account management and new business development that contributed to 138% growth in agency revenue within a 3-year period. - Creating the company’s first strategic marketing plan that increased qualified marketing leads by 24%, resulting in a 65% conversion rate. - Launching new products and services using integrated cross-channel marketing efforts including social media, public relations, e-marketing, and direct mail. - Cultivating strong relationships and leading strategic marketing initiatives for clients including Reebok, EMC, BCBSMA, Hewlett-Packard, Citizens, Middlesex Savings Bank and Shaw’s.

- Expanded and strengthened relationships by spearheading strategic marketing efforts for clients that included Reebok, EMC, BCBSMA, Hewlett-Packard, and Shaw’s. - Managed a team of 8 and was accountable for overall client satisfaction, which assisted in contributing to a 138% growth in sales revenue. - Integral part of agency’s core new business team that resulted in exceeding new business goal by 50% and yielded over $1.3 million in incremental agency revenue over two-year period.

Irvine, California, Us

- Led all marketing efforts for LoJack for Motorcycles product launch, the first new channel expansion for LoJack Corporation in over 20 years which exceeded first year forecasted goal by 18%. - Developed strategy, cross-channel marketing programs and managed media buys with a consolidated budget of $3.5 million.

Au

Bachelor Of Arts, Ba, Psychology

Leadership Program

Leadership Program

Ctam

Education record

Education record