Julie Swartzlander Email & Phone Number

Greater Atlanta Area

Serve as an executive leader responsible for directing global integrated marketing communication campaigns, securing national and international media and analyst coverage for client companies• Oversee various marketing & public relations projects simultaneously, performing in a project management perspective & bringing in & leading upwards of 5 top performing resources to support project performance, ensuring the delivery of client objectives to meet or exceed expectations• Leverage expertise to develop persuasive brand messaging encompassing exceptional storytelling to strengthen market visibility for organizations spanning legal, high-tech, SaaS, healthcare, fintech, management consulting, nonprofit, & utility industries• Construct thought leadership platforms for C-Suite and senior executives, providing the ability to build a positive company brand image among stakeholders• Provide strategic direction, guidance, & mentoring to multiple junior team members, establishing a solid foundation to complete all projects on time & within budget• Secured speaking opportunities for executives at the Global Mobile Internet Conference , National Association of Broadcasters, SIGGRAPH, and Mobile Payments Conference• Led a project for Logica (now CGI), a large multinational company with different divisions, maintaining the $15K monthly budget while rebranding the website/divisions websites, developing marketing materials, press materials, & support for tradeshows, as well as launching multiple products, resulting in a 46% increase in traffic & 21% increase in the conversion rate• Developed communication strategies for the American Heart Association, including Go Red for Women, Heart Health for Minorities, & Heart Attack & Stroke Symptoms initiatives, generating extensive national media coverage

Atlanta Metropolitan Area

•Responsible for leading a nonprofit organization focused on serving homeless female veterans, providing strategic direction and guidance to ensure that all strategies, goals, and objectives were successfully met or exceeded•Functioned as a spokesperson for the organization and created an integrated marketing strategy that incorporated public relations, fundraising, donor development, and retention, as well as corporate and peer-to-peer giving as areas of focus•Oversaw an integrated marketing team of ~30, including marketing, grant writers, public relations, fundraising and various other resources, directing the development of all media pitches, storylines, press releases, and media responses, resulting in over 100 media stories•Directed the development and construction of transitional housing, education, and training programs for veterans throughout the state of Georgia, raising $350K+ in funding through grant writing and marketing activities/fundraising•Designed and implemented strategic multichannel marketing and communications roadmaps, generating a 32% increase in average monthly donation•Utilized expertise to deliver media training for all key executives, as well as developed a crisis communication plan to ensure the management of potential issues surrounding veteran resident safety, health, and alcohol/drug use •Led the initiative to design and launch a new organizational website, generating a 63% increase in traffic

Austin, Texas And Atlanta, Ga

•Performed as Public Relations and Marketing Communications Vice President and oversaw the management of teams with upwards of 7 resources per project, developing and managing the delivery of all integrated marketing communication strategies, providing strategic leadership, and mentoring junior account team members •Developed strategic content that included blog posts, case studies, white papers, and speaker proposals, as well as served as the communications lead, creating a brand messaging tone that aligned with organizational values•Utilized expertise in market research to identify customer needs, competitive landscape, and market trends and leveraged the information to develop marketing strategies•Facilitated a gap analysis of the Internal Marketing and Communications team, identifying areas of underperformance and making recommendations of resources needed to execute corporate marketing initiatives successfully•Provided strategic direction and guidance to C-Suite executive concerning the use of media, communications, speaking engagement, and thought leadership platforms •Leveraged expertise and best practices to train, develop, and mentor multiple communication teams spanning various sectors, including aviation, healthcare, energy, enterprise software, financial services, nonprofit, professional services, SaaS, telecom, and visual effects industries•Integral in securing a $365K government contract to develop a Federal Aviation Administration guidebook for US airports and cooperatives, as well as performing as an author for the book development

Austin, Texas

Marketing Communications, Brand Strategy and Development, Public and Media Relations. Provided media training and communications counsel to senior executives and acted as trusted advisor for companies in CGI, financial services, legal , non profit, healthcare, corporate wellness and high tech.

Austin, Texas

• Developed marketing plans, established strategic objectives for client communication activities and managed tactical implementation of marketing plans • Supervised personnel, budget and account activities for multiple account teams, totaling $1million in annual revenues.• Conducted media outreach programs to national business, technology and trade publications resulting in features in Wall Street Journal, Fortune and BusinessWeek and broadcasts on MSNBC and CNN• Acted as senior writer and editor for all client messaging

Austin, Tx

Marketing strategy and public relations tactics for client accounts such as Sprint, i2 Technologies, ADP, Freshwater Software, ObjectSpace and KPMG Consulting;marketing communication plans and tactical implementation of marketing communications programs; media analyst tours; marketing collateral, press materials, marketing research, marketing SWOT analysis