Bio Ionic is a professional hair care products company based in Beverly Hills, CA.• Produce iTools brand product launch including design and execution of all 30 packaging, marketing, and sales materials. • Create and execute bi-monthly mailing campaign to salons which increased sales by 15%.• Assist in the company’s largest product launch, the Super-Hydrator System, including design and execution of all 20 packaging, marketing, and sales materials.• Liason with PR firm for press articles, pitch press release ideas, proofread and edit press releases.• Design, create, and distribute bi-monthly PR compilations to sales reps and clients.• Write and upload articles to the company web site about new products and events.• Create, coordinate and execute monthly promotional campaigns with sales team for 35 international and domestic distributors.• Hired as Marketing Assistant, promoted to Marketing Coordinator after two years. Promoted to Marketing Brand Manager in May 2005.

• Represented firm on planning committee for large regionally promoted food festival, “Taste of the Town”.• Coordinated and executed multi-media “food run” to regional radio and TV stations, delivered food samples to DJs and anchors to promote event.• Solicited local networks for event interview opportunities. Landed CBS radio affiliate news interview for event chairman and chef.• Pitched major events, stories, and projects to local television and cable stations for on-site coverage.• Wrote and edited press releases.