In my role on the Digital Leadership Team, I support Z in generating actionable insights by identifying the most critical data, ensuring its availability, establishing robust governance, and empowering both data specialists and end-users to extract the insights necessary for our success.NOTABLE ACHIEVEMENTSDeveloped a Data Enabler Strategy: Collaborated closely with key stakeholders to embed data and insights at the core of Z’s strategy.Created an Iterative Roadmap: Guided my team in breaking down priorities for operational, strategic, and data platform delivery, ensuring alignment and focus.Championed a Performance Culture: Fostered a collaborative environment by promoting transparency in workflows, effectively communicating blockers, priorities, and timelines to stakeholders.Built Strong Transtasman Relationships: Drove digital and data transformation initiatives that enhanced group value across enterprise functions.

In my role on the Digital Leadership Team, I provided strategic expertise across Z’s Supply, Consumer, Business, and Digital Platform investments, ensuring we adapt swiftly to a rapidly evolving digital landscape.NOTABLE ACHIEVEMENTSEnterprise Award Recipient: Recognised for uniting diverse talents and perspectives to drive collective growth and value for Z.Acting Role as Head of Data and Analytics: Led efforts to expedite access to critical data, updating the data strategy and securing Executive Team endorsement.Supported Enterprise Change Initiatives: Acted as a translator, showcasing how iterative feature releases and customer feedback lead to improved business outcomes.

As a member of the senior management team, I led a dynamic Design & Experience team and drove client engagements to leverage technology in achieving strategic business goals. My responsibilities included developing service blueprints, customer journey maps, conducting usability testing, providing expert advice, and delivering design thinking training, alongside managing sales and business development efforts for Davanti.NOTABLE ACHIEVEMENTSStakeholder Alignment: Facilitated a 55-person workshop that successfully unified a diverse group of internal stakeholders around shared long-term organisational goals.Visionary Leadership: Crafted a compelling future state vision for the company’s product and service strategy, securing Board investment for key digital projects.

As the manager of a start-up team of six UX, research, product, and marketing specialists, I acted as a bridge between customers and Meridian to build retention and loyalty by ensuring a positive experience at every touchpoint with the company. My focus on delivering an exceptional multi-channel customer service experience involved implementing processes to track, oversee, and organise every interaction throughout the customer lifecycle.NOTABLE ACHIEVEMENTSCX Maturity Audit: Conducted an audit of Meridian’s customer experience (CX) maturity using the Forrester best practice model, recommending short, medium, and long-term actions to elevate capability.Journey Improvement: Leveraged data insights, customer research, and journey mapping to identify and initiate improvements in three separate customer journeys, enhancing customer satisfaction and reducing churn.Enhanced Targeting: Successfully led customer research, brand development, segmentation, and marketing automation efforts, significantly improving Meridian’s ability to target and acquire customers effectively.

I was responsible for managing and coordinating Meridian’s digital platforms to create the best experience for every customer while keeping up with the fast-paced changes in the digital communications landscape—from mobile phones and online advertising to pop-up chatbots and the shift towards greater personalisation of customer interactions.NOTABLE ACHIEVEMENTSCustomer-Focused Research: Championed customer-focused research techniques and collaborated with business units, ICT, and external creative, design, and technology partners to develop a user-friendly and seamless digital experience for customers.Product Ownership: Served as Product Owner for a multi-million-dollar investment aimed at enhancing customer self-service online, leading a project team of over 30 individuals from multiple vendors across New Zealand.User-Centric Design Impact: Demonstrated the value of user-centric design techniques to senior management by improving the success rate of online customer joins by 30%, which secured support for a research-led approach to replace legacy digital sites.

As a weaver of magic and herder of cats, I was responsible for project managing a myriad of digital websites and projects from concept to 'go live' for a diverse range of clients. By working closely with clients to understand their business goals and customer needs, I developed execution strategies tailored to each brief, overseeing Origin’s in-house team of designers and developers in delivering the digital solutions.NOTABLE ACHIEVEMENTSProject Management Excellence: Successfully managed over 100 web redevelopment projects from start to finish, ranging from small brochure websites to complex digital solutions, often balancing at least ten projects in various stages of the project cycle simultaneously.

I was responsible for building and maintaining the public image of the Foundation for Research, Science and Technology. This involved developing and implementing strategic communication and proactive media relations initiatives to help the organisation achieve its goals.NOTABLE ACHIEVEMENTSStrategic Communications Development: Created and executed comprehensive communication strategies that enhanced the organisation’s visibility and aligned with its objectives.Media Relations Initiatives: Established proactive media relations efforts that effectively promoted the Foundation's research and initiatives, fostering positive engagement with key stakeholders.