Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert. Email and Phone Number
As the Head of Communications and Public Affairs, I am a powerhouse of creativity and impactful storytelling. I craft compelling messages that shape narratives for business growth and amplify employee engagement.I am passionate about using creativity and storytelling to solve complex business challenges. I lead campaigns that not only amplify brands but also create lasting impact for teams and communitiesWith over fifteen years of experience across multiple platforms I reach both internal and external audiences with bold ideas and compelling facts tied to profound human needs. I'm a strategic and adaptive leader with extensive expertise in:✔️ Corporate Communications ✔️ Branding✔️ Employee Engagement✔️ Media Relations✔️ Digital and Social Media✔️ Marketing Communications✔️ Supply Chain Communications✔️ Crisis and Reputation Management✔️ Employer Brand✔️ Leaders' trusted advisor I embrace challenges with positivity and clarity, transforming complex projects into effective messaging that educates and inspires. My sharp eye for identifying insights ensures accurate targeting and anticipates risks to safeguard the company's reputation. I serve as a trusted advisor to leaders, enhancing strategies with simplicity and agility.Driven by results, I cultivate powerful relationships with stakeholders. I take pride in my diverse and multicultural background, leading and developing talent for equality and sustained success.• Increased employee engagement by 4% year-on-year for 5 years at J&J MedTech.• Led crisis communications strategies that safeguarded corporate reputation during global crises.• Executed campaigns that boosted LinkedIn engagement by 15% and increased audience reach by 20%.My goal is to continue leveraging my skills and fulfilling my passion for storytelling to accelerate business growth and positively impact humanity.Contact me for networking or discuss any opportunity to continue improving people's lives at: julietallasso@outlook.com
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Communication And Public Affairs Portfolio Agile, Senior ManagerJohnson & Johnson Innovative MedicineLawrence Township, Nj, Us -
Head Of Global Supply Chain CommunicationsJohnson & Johnson Medtech 2020 - PresentNew Brunswick, New Jersey, UsLed global transformational change for J&J MedTech Supply Chain. Executed comprehensive strategies to stimulate business growth and increase employee engagement rates. Oversaw Company Brand and Reputation for the largest company investment in Costa Rica.• Directed reputation and crisis communication strategy, attaining and sustaining top 5 position in Gartner Group over 5 years, contributing to a $ 9 billion business growth. • Drafted narratives and creative concepts, securing strategic alignment for business targets achievement.• Unified Corporate Public Affairs team in a new country by shaping culture, employer brand, and talent attraction strategies.• Accelerate business growth by exceeding employee engagement rates and enriching company culture (88% engagement score, +4 percentage points vs J&J MedTech and +4 points vs overall J&J). -
Senior Manager Global Content Activation Strategist / Global Corporate AffairsJohnson & Johnson Medtech | Neurovascular 2018 - 2020Irvine, California, UsOrchestrated and executed digital communication strategies to boost online presence. Strengthened web experience into unified platform. Designed innovative patient-facing content and guided digital engagement through optimized content and targeted audience segmentation. Executed patient advocacy initiatives for J&J MedTech in North America.• Raised LinkedIn campaigns’ engagement rates by 15% and gained followers by 20% through optimized paid campaigns.• Delivered seamless integration of legacy brand websites into single MedTech Global website, completed in record time.• Crafted first MedTech patient-facing bilingual web experience, expanding accessibility to non-English speaking patients, ultimately improving patient engagement and education.• Launched #MyHealthCantWait website in 2 languages in 2 weeks, accelerating time-to-market and capturing immediate patient interest and engagement.• Co-lead first MedTech participation in HealtheVoices virtual event for influencers, refining visibility of MedTech solutions in online health communities and fostering advocacy and trust.• Amplified awareness and brand recognition among neurovascular surgeons on LinkedIn, generating visits and strengthening followship 20% with organic content.• Released mass media and digital media campaigns, initiating advanced audience segmentation strategies.• Enhanced brand preference for MedTech products, maximizing visibility and engagement in paid social media campaigns -
Senior Manager Regional Corporate Communications And Public Affairs Leader [Latam]Johnson & Johnson 2013 - 2018New Brunswick, Nj, UsDirected strategic corporate communications, public relations, and advocacy initiatives that revitalized company reputation, piloted employee engagement, and supported business growth. Developed and implemented comprehensive stakeholder engagement strategies to foster public access to medical technology region-wide. • Accelerated external and internal reputation growth and elevated employee engagement and culture, achieving double-digit growth and top positions in industry rankings for 5 consecutive years. [Great Place to Work and Top Companies].• Launched award-winning campaign “Listen to the Rhythm of your Heart,” shaping public opinion to treat atrial fibrillation through radio frequency, achieving 50% of business growth.• Secured bariatric surgery coverage inclusion in Mexican public health system through comprehensive 360˚ stakeholder engagement strategy and accelerating kits placements in 25% in 3 years.• Cultivated top management communication skills for public speaking, strengthening executive presence and credibility during high-profile events, nurturing trust among employees, partners, and investors.• Executed Operation Smile fundraising programs, funding 800+ surgeries through various events every year.• Fostered innovation and thought leadership by leading TEDx JNJ CDMX.
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Director Corporate CommunicationsNestle S.A. 2010 - 2013Vevey, ChLed corporate communication strategies to enhance executive visibility and stakeholder engagement. Strategized innovative internal communication channels and established dedicated Corporate Communications function. Led change management for Nestle Continuous Excellence [NCE] for business optimization and growth. Redefined and instituted internal media channels (Nestlé News Online, Nestlé TV Digital signage, and printed magazines for manufacturing employees).• Established first Corporate Communications function, securing funding for 3 full-time employees.• Improved internal communication satisfaction rates at 25% and lifted overall employee engagement +5 points by designing a segmented employee value proposition campaign.• Headed change management strategy for NCE methodology, achieving adoption of major corporate functions, Human Resources, Sales, Marketing, and Finance. -
Vp Strategic AccountsGrey Group Mexico 2005 - 2011Granada, Miguel Hidalgo, Cdmx, Mx• BRANDS: ING, Hasbro, SONY (audio), Playtex Baby, Banana Boat, Hawaiian Tropic, Gentle Glide & Sport. • Led insights’ discovery that drove strategic planning and category brand development, significantly boosting brand performance. • Developed and mentored talent on core strategic competencies, enhancing the team's capabilities and fostering professional growth. • Orchestrated 360˚ comprehensive brand experiences to consumers, implementing multi-touchpoint strategies that ensured consistent messaging, effective media use, and a cohesive brand experience across all platforms.
Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert. Education Details
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Ipade Business SchoolMaster Business Administration -
Universidad Complutense De Madrid (Ucm)Advertising And Digital Marketing
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Universidad Iberoamericana, Ciudad De MéxicoHumanities And Journalism
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Instituto Tecnológico Autónomo De MéxicoMarketing Communications
Frequently Asked Questions about Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert.
What company does Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert. work for?
Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert. works for Johnson & Johnson Innovative Medicine
What is Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert.'s role at the current company?
Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert.'s current role is Communication and Public Affairs Portfolio Agile, Senior Manager.
What schools did Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert. attend?
Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert. attended Ipade Business School, Universidad Complutense De Madrid (Ucm), Universidad Iberoamericana, Ciudad De México, Instituto Tecnológico Autónomo De México.
Who are Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert.'s colleagues?
Julieta L. Lasso Mba, Ma In Marketing, Change Mgmt. Cert.'s colleagues are Caio Henrique Teodoro, Jennifer H. Bennett, Nazmus Chowdhury, Ross Campbell, Thakor Minesh, Sergio Sarmiento, Lusi Yani.
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