Successfully navigated a period of significant organizational transformation during a family succession. Key achievements include: Driving a 58.95% sales increase over four years, demonstrating resilience amidst pandemic challenges. Redefining the ladies' apparel strategy in 2023, surpassing menswear sales for the first time in 54 years. This success was fueled by data-driven insights from key performance indicators such as Average Ticket Per Age (ATPA), Purchase Frequency Grouped (APFG)… Show more Successfully navigated a period of significant organizational transformation during a family succession. Key achievements include: Driving a 58.95% sales increase over four years, demonstrating resilience amidst pandemic challenges. Redefining the ladies' apparel strategy in 2023, surpassing menswear sales for the first time in 54 years. This success was fueled by data-driven insights from key performance indicators such as Average Ticket Per Age (ATPA), Purchase Frequency Grouped (APFG), Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV), Net Promoter Score (NPS). Implementing a new product strategy, including sourcing new suppliers, remodeling the purchase grid, and launching a successful private label program. Revamping merchandising strategies with compelling storytelling concepts effectively communicated to the entire sales team. Leading lifestyle adjustments and enhancing cross-functional communication between marketing, purchasing and sales teams to drive these positive outcomes. Ten-person indirect team.Led international business sourcing travel to Lima, Peru. Show less

Managed the complete product lifecycle for Fila and Umbro's sports accessories and equipment, encompassing market analysis, wholesale feedback and a value-based product design strategy. Oversaw product development for both core brands, including collaborations and collections for sponsored football clubs. Significantly streamlined import processes, reducing lead times by 7 months. Increased national supplier participation by 30%, enhancing supply chain resilience, particularly during the… Show more Managed the complete product lifecycle for Fila and Umbro's sports accessories and equipment, encompassing market analysis, wholesale feedback and a value-based product design strategy. Oversaw product development for both core brands, including collaborations and collections for sponsored football clubs. Significantly streamlined import processes, reducing lead times by 7 months. Increased national supplier participation by 30%, enhancing supply chain resilience, particularly during the pandemic. Collaborated closely with the Umbro headquarter product/design team, driving successful product launches and contributing to business growth.Led international business trips to Asia (China/Hong Kong) and Europe (London/Manchester) focused on meeting with headquarter team, product sourcing and resource development. Two-person team. Show less

Provided specialized consulting for market research trends connected on fashion and beauty businesses, for medium and big companies such as Senac São Paulo and Avon Group.

Inspired by Bonobos, Jack the Barber, a luxury menswear DNVB, was launched with a digital-first approach. As a key team member, I oversaw the entire product lifecycle, from concept to market, including co-branding initiatives to expand market share. We successfully transformed the brand into an omnichannel retailer with a physical pop-up showroom. My responsibilities encompassed design, supply chain management, sourcing, importation, strategic pricing, and partnerships with premium marketplaces… Show more Inspired by Bonobos, Jack the Barber, a luxury menswear DNVB, was launched with a digital-first approach. As a key team member, I oversaw the entire product lifecycle, from concept to market, including co-branding initiatives to expand market share. We successfully transformed the brand into an omnichannel retailer with a physical pop-up showroom. My responsibilities encompassed design, supply chain management, sourcing, importation, strategic pricing, and partnerships with premium marketplaces like The Season (B2B) and Farfetch, and Mensmarket (B2C). Three-person team.Led business travel to Lima, Peru to develop products. Show less

One of the world's largest fashion manufacturers, with a presence in 22 countries. Played a key role in the successful market entry of the company into Brazil. Oversaw all aspects of the business, from product development to import logistics. Launching a new business, particularly representing an international manufacturer and managing the assortment process on a importation operation, presented unique challenges. However, the experience of understanding the business strategies of a global… Show more One of the world's largest fashion manufacturers, with a presence in 22 countries. Played a key role in the successful market entry of the company into Brazil. Oversaw all aspects of the business, from product development to import logistics. Launching a new business, particularly representing an international manufacturer and managing the assortment process on a importation operation, presented unique challenges. However, the experience of understanding the business strategies of a global manufacturer from the inside was incredibly rewarding.Business travel to the PDS subsidiary in Santiago, Chile (GES CORP) that is specialist on sports clients. Show less

Created and implemented comprehensive course materials for Enmoda's Fashion Trend Research course, including interactive module activities that fostered students' ability to observe, analyze, and organize trend research data. Successfully mentored students, equipping them with the skills and knowledge to conduct impactful trend research by emphasizing the importance of observing environmental influences and systematically organizing collected information. Provided tutoring to over 4,000… Show more Created and implemented comprehensive course materials for Enmoda's Fashion Trend Research course, including interactive module activities that fostered students' ability to observe, analyze, and organize trend research data. Successfully mentored students, equipping them with the skills and knowledge to conduct impactful trend research by emphasizing the importance of observing environmental influences and systematically organizing collected information. Provided tutoring to over 4,000 students from various regions of Brazil and internationally, resulting in a high student satisfaction rate. Show less

Spearheaded the launch of Fiveblu, Dafiti's private label, with the ambitious goal of becoming Latin America's leading fast fashion brand. Successfully led the sourcing and development of women's and men's apparel, establishing strategic supplier partnerships and negotiating competitive pricing. Conducted USA (NY) market research to identify emerging trends. Managed OTB and directly supervised a team of two, contributing significantly to Fiveblu's rapid growth, achieving the status of… Show more Spearheaded the launch of Fiveblu, Dafiti's private label, with the ambitious goal of becoming Latin America's leading fast fashion brand. Successfully led the sourcing and development of women's and men's apparel, establishing strategic supplier partnerships and negotiating competitive pricing. Conducted USA (NY) market research to identify emerging trends. Managed OTB and directly supervised a team of two, contributing significantly to Fiveblu's rapid growth, achieving the status of best-selling brand within 7 months of operation. Show less

Responsible for rolling-out the local production project in Brazil. Created a product assortment plan, develop products, and purchase all products in the Fashion (apparel, accessories and footwear). Selected manufactures capable of guaranteeing the quality required by the headquarters and sold the project to them, ensuring they bought into the project's idea. Ensured the product mix, range plan, and on-time imports to serve both the Brazilian and Argentine retail and wholesale markets. Trained… Show more Responsible for rolling-out the local production project in Brazil. Created a product assortment plan, develop products, and purchase all products in the Fashion (apparel, accessories and footwear). Selected manufactures capable of guaranteeing the quality required by the headquarters and sold the project to them, ensuring they bought into the project's idea. Ensured the product mix, range plan, and on-time imports to serve both the Brazilian and Argentine retail and wholesale markets. Trained the sales team on the technical properties of the products and directed the marketing and the visual merchandising team of the strategies, launches and store planogram. Participated in international conventions, 4 times a year at the headquarters, visiting international children's fairs such as Pitti Bimbo in Florence/IT and market as Milan/IT. Reported directly to the head in Brazil and to the headquarters team (Grandate-Italy). In two years the Brazilian production represented 30% of the whole fashion mix. Directly managed 1 person. www.chicco.com.br Show less

Managed a design team responsible for creating innovative private label softlines products aligning with market trends and consumer needs. Developed qualitative and quantitative research for the Softlines area (Supercenter and Sam's Club) to improve the product development and marketing strategies. Provided strategic counsel to the purchasing team to optimize product mix and profitability. Enhanced visual merchandising execution through comprehensive training and support. Gained global market… Show more Managed a design team responsible for creating innovative private label softlines products aligning with market trends and consumer needs. Developed qualitative and quantitative research for the Softlines area (Supercenter and Sam's Club) to improve the product development and marketing strategies. Provided strategic counsel to the purchasing team to optimize product mix and profitability. Enhanced visual merchandising execution through comprehensive training and support. Gained global market insights through internationals travel to key fashion capitals (NY/London/Barcelona/Miami). Facilitated international training with the ASDA team in Leicester, England to understand the new concept process of buying of George’s brand. Show less

ABIT, a trade association serving the clothing and textile sectors, supports member companies (factories, retailers, wholesalers) through its Fashion Nucleus. The dedicated unit conducts in-depth market research, including international travel to attend fashion shows, analyze fabric innovations, and assess consumer demand by observing in-store sales data and retailer feedback. This data-driven approach empowers businesses to make informed decisions and gain a competitive edge. Directly manage 1… Show more ABIT, a trade association serving the clothing and textile sectors, supports member companies (factories, retailers, wholesalers) through its Fashion Nucleus. The dedicated unit conducts in-depth market research, including international travel to attend fashion shows, analyze fabric innovations, and assess consumer demand by observing in-store sales data and retailer feedback. This data-driven approach empowers businesses to make informed decisions and gain a competitive edge. Directly manage 1 person. Research travel: Paris / New York / Miami.www.abit.org.br Show less

In charge of coordinating events and new talent competitions at the fashion fairs Fenim, Feimaco, SIM, and Fenatec.www.reedalcantara.com.br