It's no accident that brands viewed as making the world a better place are currently have been outperforming the stock market by 134%*. Doing well by doing good is both smart and profitable. But for us, it's where we want to spend our time and effort. After time well spent at large agencies in major markets and with CSR and non-profits, we're taking the best of what we've learned and applying that and a whole lot of energy, research and fresh thinking to an effort we feel is more. . . worthwhile.