Julieta Alvarado Email & Phone Number

Sunnyvale, Ca, Us

San Francisco, Ca, Us

• Partner with CEO and executive team to define and refine the company’s brand marketing strategy; ensure all marketing initiatives align with organizational goals and objectives.• Engineer and execute overall marketing strategy for TAMA and its influencer platform (TAMA), including branding, messaging, and go-to-market plans. • Liaise with Head of Influencer Partnerships to optimize impact and effectiveness of influencer marketing campaigns; strategize innovative ways to enhance influencer campaigns and maximize audience engagement.• Motivate and mentor a high-performing team of marketing freelancers responsible for PPC, email marketing, content marketing, SEM and SEO; empower team members with strong leadership and training.• Keep current on market trends, competitor strategy, and new product development; scrutinize and apply data to inform marketing strategy and capitalize on growth opportunities.• Generate and administer the company’s marketing budget; ensure proper allocation of resources and that all marketing initiatives are completed within budgetary constraints.• Spearhead creation of marketing materials including website content, social media campaigns, and email marketing campaigns; publish unified, compelling, on-brand messaging across all platforms and channels.• Cultivate positive vendor relationships to streamline negotiations and simplify procurement of marketing tools and other materials; negotiate complex contracts with ease and finesse.• Measure and report on the effectiveness of marketing initiatives, using data to refine strategy and improve results; stay up to date with industry trends and marketing best practices to incorporate new ideas into the company’s marketing strategy.KEY ACHIEVEMENTS• Fostered and supervised a marketing team from zero to 12. • Implemented the email marketing operations.• Created the overall strategy for social media, email marketing as well as content marketing.

Weston, Ma, Us

• Directed a combined marketing team (Military.com, Fastweb.com) of 15 in the tactical execution of email marketing, paid SEM marketing, paid social marketing, graphic design, and brand marketing; responsible for overall branding and collateral production for Military.com and Fastweb.com.• Built and nurtured vital relationships between Monster, Military.com, and Fastweb.com marketing teams; facilitated cross-team collaboration to align objectives and expedite goal achievement.• Coordinated with Monster audience team to analyze audience metrics and support comScore strategy; offered actionable insights and recommendations drawn from industry experience.• Managed the lead generation team (VA Loan, Insurance, Military Recruitment), delivering $14M in revenue annually; coached team members with a focus on continuous improvement and professional development.• Supervised a three-member E-care team whose sole responsibility was to manage the day-to-day requests, questions, and concerns from the Military.com members; served as trusted resource and subject matter expert for the team.KEY ACHIEVEMENTS• Pioneered a lead generation program for VA Loans, Auto and Life insurance, including design, PPC, email marketing, content marketing, landing pages, SEM, and SEO, surpassing target metrics by 15%.• Achieved a consistent ROI of 80% on paid social campaigns across multiple platforms; increased click-through 15% and open rates 25% by overhauling email marketing programs from templates to content.• Streamlined lead generation and paid social processes for Military.com, increasing revenue 20% and new subscribers 35% while driving a 95% retention rate and reducing required weekly labor hours by 10%. • Reached crucial website and revenue KPIs for Military.com via integrated marketing strategy; increased new members by 18k per month by implementing an email capture tool and call-to-action item.

Ca

• Oversaw advertising agency relationships and managed email marketing campaigns (design, content), digital display/advertising campaigns, social media strategy (audience acquisition, growth), and international ad campaigns. • Crafted robust, captivating, and evergreen content for clients’ social media profiles and blogs; sourced digital properties for acquisition.KEY ACHIEVEMENTS• Increased web traffic 25% and revenue 50% for a client by identifying key growth opportunities via comprehensive SEO analysis.• Boosted revenue 42% in six months by launching a highly effective email marketing strategy with advertising and affiliate links.

Brisbane, California, Us

• Led the execution of the global corporate comScore strategy; built and nurtured cooperative reseller relationships in France, Australia, Italy, and China.• Managed websites, SEO, SEM, and social media strategy for content sites in Australia, Canada, France, and the UK, as well as all email marketing campaigns (Beauty, Fashion, Lifestyle).• Handled all aspects of SEO and SEM for Owned and Operated Websites in Australia, Canada, France, and the UK; approved in-country, non-standard contracts for affiliate partners in Japan, the UK, and Germany.• Launched and optimized Digital Display and Digital Advertising campaigns for local markets through premium display as well as programmatic.KEY ACHIEVEMENTS• Grew the US Hispanic Digital Ad Network from scratch to 150+ publishers with 3.5M+ unique views.• Championed a full reorganization of the publisher acquisition team, stabilizing publisher retention while increasing new publishers by 25%.• Expanded the international division for Glam Media from the ground up resulting in the division representing 40% of the company’s revenue.

Brisbane, California, Us

Turned around under-performing French unit by analyzing processes, developing a new strategy and processes and implementing changes, resulting in a streamlined French operation that became highly effectiveIncreased the French Network reach by over 2 million unique views per month as measures by NielsenManaged and oversaw the successful execution of global campaigns

Brisbane, California, Us

As one of the earliest employees of the Company, developed the Glam publisher network from 12 blogs to over 1400 sites across several vertical categories including Style, Living, Sports, Food, Health, African American and othersImplemented and oversaw publisher retention programs through market research and events including the annual Glam Network Awards and other loyalty programsAnalyzed campaign objectives against performance data to identify strategies for maximizing ROI

San Jose, Ca, Us

Master Of Business Administration - Mba, International Marketing

Magistère De Gestion, Marketing And Management

Bachelor'S Degree, French Language And Literature