Julie Martinez work email
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I am a highly experienced Brand Marketing professional with accomplishments in planning and executing effective acquisition and retention marketing campaigns. Innovative and out-of-the-box thinker with desire to always be learning and testing. Agile director who is not afraid to get into the details and find solutions for today's marketing challenges. STRENGTHS:Marketing management, Strategic marketing planning, project management, leading cross-functional teams to launch new programs, detailed tactical planning across multiple marketing channels, budget management, social media management, agency relationships, and growing talented team members.
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Director Of Brand MarketingRuby Tuesday Oct 2022 - PresentUs -
Director Of Brand MarketingCicis Pizza Oct 2020 - Aug 2022Coppell, Tx, Us• Mentor team to achieve successful objectives including launching multiple national campaigns affecting 300+ restaurants resulting in a 5.6% comp increase in 2022 compared to 2019. • Launched TikTok advertising and guided creative assets that resonate with Gen Z resulting in a 9% engagement rate and tripling the number of followers in 4 months. • Regularly presented to senior leadership and franchisee community about ongoing integrated marketing campaigns and promotions aimed at reaching specific quarterly traffic and sales goals. • Managed multiple outside creative and digital agencies to drive efficiencies and an 80/20 working vs non-working media budget goal. • Responsible for all asset creation for video, print and digital channels focused on targeting key consumer segments and business objectives. -
Brand ManagerCicis Pizza Jun 2019 - Sep 2020Coppell, Tx, Us• Managed all CRM messaging strategies and content creation across multiple platforms. • Responsible for content and results reporting for acquisition and retention media campaigns including paid social, programmatic display, online video and TV. • Responsible for market research and brand positioning work with SRG and Zen Mango. Translated insights into an actionable consumer driven marketing plan for 2021.• Developed and tracked results of traffic driving off-premise promotions throughout the pandemic to improve average check growth and maintain sales for franchise partners.• Led cross-functional teams with key stakeholders to brainstorm and manage multiple projects including menu management, website development and third-party delivery partnerships.
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Brand ManagerCicis Pizza Dec 2018 - Jun 2019Coppell, Tx, Us
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Director Of MarketingSignet Jewelers Limited May 2014 - Sep 2018Watford, Hertfordshire, Gb• Owned integrated marketing strategies for seasonal campaigns and product launches for Zales, Zales Outlet and Peoples Jewelers; responsible for presenting information to all stakeholders through a stage gate process to gain alignment on strategies and action plans.• Responsible for strategic creative briefs, go-to-market strategies and multichannel executions including broadcast, social, search, display and email for Vera Wang and Disney jewelry products that led to double digit comp growth in these collections after launch. • Directed and managed an annual $90MM multi-channel marketing budget for 5 brands across US and Canada.• Proven cross-functional leader with success in building trust and effective partnerships within the organization to ensure clear communication of marketing strategies and action plans.• Owned and aligned the organization including field team leaders around annual marketing calendars and brand building initiatives, which resulted in clear communication of marketing plans cross-functionally and with senior leadership. • Led strategy and hindsight presentations for multiple brand campaigns with ability to synthesize complex data into easy-to-understand formats. • Managed multiple creative and media agencies for multiple brands and recently on-boarded new agency for the Zales brand to ensure successful brand strategy development and execution. • Guided development of digital marketing mix including owned, earned and paid channels to drive ROI improvement. Effort resulted in a $2 to $6 ROAS increase for social media in less than a year. • Developed deep understanding of consumer growth targets through competitive and market analysis, resulting in an 8-10% increase in sales from the Zales growth target over 3 consecutive quarters. • Passionate about growing and developing marketing teams that comprise of both experienced and entry-level talent; resulted in two direct reports receiving promotions. -
Brand ManagerZale Jewelers Jul 2011 - May 2014Irving, Tx, Us• Developed seasonal creative messaging plans for 5 brands serving as key resource for campaign planning and to communicate finished creative across the organization down to the store level.• Launched and managed innovative sales-driving tool and local marketing initiatives for Zales Outlet field leaders to order personalized print and digital marketing assets that drove a store comp growth of 3.5% over 2 years. • Developed the company’s first mobile marketing program that brought a new technology to the stores and led the integration between IT, Operations, Customer Analytics and Merchandising resulting in a 100% store participation rate.• Responsible for initial CRM strategies with Citibank for Zales and Zales Outlet brands as a test and learn program resulting in a 7-9% increase in sales from existing customers over a 2-year time-period. -
Manager, Consumer And Web MarketingBeauticontrol May 2008 - Jul 2011Carrollton, Tx, UsConsumer marketing program leader, project manager for tactical executions, website merchandising and content manager, managed photo shoots to reinvent the brand, print production manager, catalog mailing manager, field marketing communications leader, brand advocate. -
Purchasing Agent, Brand Image TeamBrinker International Jun 2002 - Feb 2008Dallas, Texas, UsPrint production manager for 4 restaurant brands and 6 internal departments, contract negotiator for 3rd party print vendors, liaison with brand marketing teams, ad specialty and work uniforms procurement manager, project management. -
Production ManagerRapp Collins Worldwide Nov 1998 - May 2002New York, Ny, UsDirect mail print production manager for high-profile clients including Hyatt Corporation, Continental Airlines, Adobe Systems Incorporated, Sony Computer Entertainment and Busch Entertainment Corporation; , contract negotiator for 3rd party print vendors and mail shops, account team collaborator and brand advocate.
Julie Martinez Skills
Julie Martinez Education Details
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Smu Cox School Of BusinessMarketing -
University Of North TexasCommunication Studies
Frequently Asked Questions about Julie Martinez
What company does Julie Martinez work for?
Julie Martinez works for Ruby Tuesday
What is Julie Martinez's role at the current company?
Julie Martinez's current role is Director of Brand Marketing.
What is Julie Martinez's email address?
Julie Martinez's email address is jt****@****cis.com
What is Julie Martinez's direct phone number?
Julie Martinez's direct phone number is +121440*****
What schools did Julie Martinez attend?
Julie Martinez attended Smu Cox School Of Business, University Of North Texas.
What skills is Julie Martinez known for?
Julie Martinez has skills like Print Production, Direct Marketing, Budgeting, Inventory Management, Brand Management, Brand Asset Management, Marketing Strategy, Strategic Planning, Marketing Management, Marketing, Advertising, Integrated Marketing.
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