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As the VP of Digital Innovation at Zynik Capital, I support our portfolio companies by developing high converting, innovative digital approaches to the complete customer journey. With a bachelor's degree in PR, Advertising, and Communication and over 15 years of experience in marketing, branding, and eCommerce, I bring a wealth of knowledge and a results-oriented mindset to every project.My expertise lies in applying data-driven strategies and consumer-centric branding to create engaging and effective D2C eCommerce experiences. I also have a strong background in product development, social media and content creation, and integrated digital marketing, enabling me to deliver exceptional growth and drive revenue for our brands. I have successfully led and nurtured cross-functional teams of various sizes, fostering an environment of collaboration, innovation, and excellence. I am passionate about delivering exceptional consumer experiences and partnering with companies and brands that share this commitment.
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Vp Digital InnovationZynik CapitalKansas City, Mo, Us -
Vp Digital InnovationZynik Capital Aug 2023 - PresentVancouver, British Columbia, CaMy role as VP of Digital Innovation is to support our portfolio companies in the development of innovative digital approaches to the complete customer journey. I work to bring eCommerce essentials and D2C fundamentals to the world of B2B to help our companies position themselves for the future. Zynik Capital Corporation is a preeminent Canadian capital corporation that brings a unique approach in acquiring and operating businesses in a wide variety of industries and end markets across North America. -
Interim Ceo & Turnaround ConsultantMonti Kids Oct 2022 - Aug 2023I worked at the direction of the board to evaluate the current business trajectory and create strategies for improvement across brand, merchandising, marketing, digital and eCommerce experiences. I delivered action plans to improve digital marketing efficacy, up-level e-Commerce strategy, internalize the competitive landscape, and reconsider the opportunity space. I implemented a 6 month plan and achieved a 50% reduction in OPEX burn, 2X improvement in marketing ROI, and 150% increase in website conversion.I led transformation work aligned with investor board's financial goals. -
Svp Growth Marketing & Emerging BusinessMotherly Dec 2021 - Oct 2022Park City, Utah, UsDrove awareness, traffic and conversion across all channels of message distribution including social, email and paid media.Led brand creative for Motherly including photography, graphic design and video production. Led and nurtured a cross-functional team of social media creators, marketers, and digital strategists to develop compelling, high-impact content that drove traffic and engagement. Led Motherly's eCommerce marketplace and Digital Education businesses. -
Vp Of Ecommerce, Emerging Business + Brand Strategy At MotherlyMotherly Oct 2020 - Dec 2021Park City, Utah, UsLed eCommerce and emerging business efforts including product management, eComm strategy, and overall customer experience delivering on revenue growth targets and P&L responsibilities. I also led brand strategy efforts across visual, strategic alignment and voice to ensure that all efforts were in support of propelling Motherly's brand authority in the space for motherhood wellness.
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Director Of EcommerceMotherly Nov 2019 - Oct 2020Park City, Utah, UsLaunched and led Motherly's eCommerce marketplace platform, merchandising strategy and brand recruitment efforts. I built and deployed digital marketing initiatives dedicated to driving meaningful revenue for Motherly, a brand committed to improving the lives of mothers through products, support and inspiration.
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Sr. Director Digital Marketing, Consumer Experience & Product DevelopmentHallmark Cards Jan 2013 - Nov 2019Kansas City, Missouri, UsCreated a new business model and reinvented the consumer experience approach for this intrapreneurial venture from Hallmark at the direction of the CEO. Built a lean cross-functional team of creative and business talent, that together, pioneered a new product, new social media and new digital brand experience from Hallmark targeting millennial consumers. -
Hallmark Gold Crown - Kids Product ManagementHallmark Cards Oct 2007 - Dec 2011Kansas City, Missouri, UsLed a cross functional team of creative talent and business leaders in the strategic development of consumer-insights driven product. Led sell-in efforts inclusive of catalog development, trade show events and speaking engagements to drive wholesale performance of the category.
Julie Tozier Skills
Julie Tozier Education Details
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University Of Central MissouriAnd Applied Communication
Frequently Asked Questions about Julie Tozier
What company does Julie Tozier work for?
Julie Tozier works for Zynik Capital
What is Julie Tozier's role at the current company?
Julie Tozier's current role is VP Digital Innovation.
What is Julie Tozier's email address?
Julie Tozier's email address is ju****@****ther.ly
What is Julie Tozier's direct phone number?
Julie Tozier's direct phone number is +181654*****
What schools did Julie Tozier attend?
Julie Tozier attended University Of Central Missouri.
What skills is Julie Tozier known for?
Julie Tozier has skills like Cross Functional Team Leadership, Leadership, E Commerce, Retail, Strategy, Management, Marketing, Marketing Strategy, Product Development, Brand Development, Forecasting, Brand Management.
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