Julie Tremblay Roy Email & Phone Number

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

Ottawa, Canada Area

Ottawa, Canada Area

- Developed and implemented new B2B and B2C brand strategies for Hendrick Farm Inc., as well as for the project developer, Landlab Inc. - Planned and implemented all marketing strategies - including campaigns, digital marketing, websites, events, and PR- Set and administered marketing budgets; provided senior executives with quarterly reports- Successfully leveraged data analytics and technology to enhance brand recognition, operational efficiency, and created high-quality campaigns - Actively reported on the effectiveness of marketing campaigns using pre-determined KPIs- Guided the day-to-day activities of the marketing team and various subcontractors- Worked closely with the sales team; enabled them to meet their objectives by providing them with appropriate tools, materials, and presentations- Conducted market research studies to better understand purchaser demographics and relevant audiences- Created and successfully implemented a Customer Retention Program; increased sales retention by over 80%- Built and oversaw a post-move-in Customer Satisfaction Program which included overseeing the management of various on-site Builders/Contractors- Provided strong points of view on media opportunities, industry events, the competitive landscape, and reputational developments- Counselled senior executives on messaging and municipal relations for permit and product approvals- Negotiated with media agencies and secured agreements on the production of promotional materials- Demonstrated excellent presentation, verbal and written skills and displayed the ability to conceive, prepare, and give key presentations to investors, municipal staff and media members

Ottawa, Canada Area

- Effectively managed cross-platform projects including but not limited to branding, social media, web and mobile design/development- Efficiently and effectively planned and prioritized all deliverables and resources, working across projects based on scope of work and project goals. Actively monitored timing risks and scope creep to foresee potential problems and proactively established solutions to address them in advance- Managed schedules, budgets, assets, and overall campaign organization to ensure requirements and project due dates were clearly communicated, understood, and executed- Communicated and documented team status and strategic recommendations to clients, team members, and senior management on a regular basis; advised of any issues accordingly via the appropriate channels- Proactively identified opportunities and delivered improvements; followed Agile project management methodology and Cinnamon Toast processes- Proficient in various project management software programs including: Bambam, Slack, ActiveCollab, InstaGantt, Asana, Leankit, Harvest- Consistently identified needs that clients may not have recognized and ensured approaches and solutions were linked to objectives and future needs- Managed client expectations, delivered the highest quality service, and solicited and acted on client feedback- Maintained a strong understanding of the evolving media landscape to help establish new and innovative approaches to reaching clients’ business objectives- Built and grew client relationships and identified incremental revenue opportunities within targeted accounts- Created and delivered high-impact winning proposals and client presentations

Ottawa

- Engaged target audiences to increase followers on multiple social media channels; tracked social media marketing, analytics, and ROI- Developed, executed, and maintained digital and social communications plans for the Ottawa REDBLACKS and TD Place- Completed proofreading and editing to ensure quality of communications material