Juliette Herault Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

Formations: • Marketing touristique : stratégie marketing, stratégie de marque, marketing territorial, marketing international• Anglais du tourisme • Marché de la culture, de l’hébergement et du loisir • Organisation de workshops thématiques (tourisme durable, tourisme fluvial, œnotourisme) en partenariat avec différentes structures touristiques de la région (offices de tourisme, établissements culturels, hôtels…)

Ville De Paris, Île-De-France, France

• Strategic analysis : national and international benchmarks• Organisation of professional events : dedicated webinars and training for culturalactors on key topics• Development and implementation of the annual marketing campaigns :• France eMotion international exhibition in partnership with The FrenchInstitute• Digital campaign in partnership with the Ministry of Culture to promoteheritage labels• Dedicated B2B cultural actions in key markets with Atout France’sinternational offices• Post-Covid dedicated re-launch B2C campaigns on the domestic andEuropean markets• Partnership with Kedge Business School - Arts and Creative Industries ResearchCentre on a cultural tourism data hub and presentations to international students

Versailles, Île-De-France, France

• Analyse des marchés cibles, des segments de clientèles, de l'offre et de la concurrence afin de définir la stratégie de promotion touristique• Définition, mise en oeuvre et suivi du plan d'actions B2C et B2B• Développement et promotion du Pass Malin, carte de réduction touristique:- Gestion des partenariats : évolution de 9 à 30 sites entre 2018 et 2019 pour atteindre 65 sites en partenariat avec le département des Hauts-de-Seine en 2020 (dont le Château de Versailles, la Seine Musicale et les sites du CMN et du Rmn-GP) - Définition, mise en oeuvre et suivi du plan de communication et du budget associé (print, webmarketing, RP, événementiel,réseaux sociaux)- Suivi de la production graphique et éditoriale des supports de communication (flyers, CP, DP, affichages)- Élaboration d’une nouvelle stratégie digitale : création d'un nouveau site web et newsletter dédiés www.passmalin.fr et mise en place d'indicateurs (nombre de téléchargements du Pass et assistance ingénierie pour la billetterie des sites)• Participation à la stratégie de développement et promotion des véloroutes (Avenue Verte, Véloscénie, Seine à vélo)• Contribution à l’ingénierie touristique de projets et équipements départementaux culturels, environnementaux et sportifs• Construction et structuration des offres autour de la Destination Vallée de la Seine et référente du Contrat de Destination Impressionnisme

Sydney, Australia

₋ Responsible for the development and implementation of marketing and sales strategies, working with the travel trade & MICE sector to generate awareness of Abu Dhabi as a major events/business tourism and leisure destination ₋ Develop relationships with key tour operators, travel industry chains, wholesalers, incentive travel companies, airlines and suppliers across Australia on a national basis in the promotion of Abu Dhabi₋ Extensive sales and training sessions for the Trade and MICE industry₋ Development and implementation of promotional materials for the Trade and consumers₋ Monthly reporting and market analysis₋ Organised and escorted trade familiarisation trip to Abu Dhabi including post trip survey and report ₋ Responsible for promoting Abu Dhabi as a destination and Etihad Stopover Program to over 80,000 consumers at the Flight Centre Expos 2017 in Sydney, Melbourne and Brisbane₋ Responsible for promoting Abu Dhabi as a destination and Etihad Stopover Program to over 1,000 travel agents at the Adventure World Roadshow across Australia in 2017 ₋ Participated in Abu Dhabi Tourism and Etihad Mini Roadshow in New Zealand₋ Participated in Get Global MICE Expo in Sydney in 2017, promoting Abu Dhabi as an incentive and meetings destination to over 260 PCOs₋ Organised and conducted, in conjunction with Louvre Abu Dhabi, Etihad and Hala Abu Dhabi, a Friday Brunch at the Art Gallery of NSW for the opening of the Louvre Abu Dhabi (60 invitees including key trade stakeholders and media)₋ Organised and conducted, in conjunction with the Shangri–La Hotel a MICE training dinner for key PCOs ₋ Organised and conducted, in conjunction with Etihad and Emirates Palace an exclusive dinner for Virtuoso travel managers ₋ Participated in the implementation of the 2018 Action Plan and budget

Région De Sydney, Australie

- Responsible for selling and promoting the program across Australia- Development and implementation of sales and marketing strategy- Sales calls and presentations to a diverse range of audiences- Represent Antipodeans Abroad at promotional events- Partnership development with airlines, tourism boards and cultural institutions- Development and implementation of promotional materials for Language Immersion campaigns- Product development including creation of new program in Spain and language tours- Stakeholders engagement including in-country visits to key partners in France, Germany and Spain- Operations and budget management- Crisis management following the November attack in Paris in coordination with internal andexternal stakeholders

Région De Sydney, Australie

Accounts: Monaco Tourism, Visit Indonesia, Blanket Bay luxury lodge in New Zealand- Management of above accounts with promotional activities and liaising with key stakeholders- Development and implementation of sales and marketing program “Passport to Monte-Carlo”- Extensive sales and training sessions for the travel industry for Monaco Tourism and Blanket Bay,maintaining high quality prospect database- Responsible for promoting Monaco as a destination and selling the “Passport to Monte-Carlo”Program to over 1,200 travel agents at the French Travel Workshops 2014 in Sydney, Melbourneand Auckland- Development and implementation of promotional materials for Visit Indonesia (newsletter, specialdeals trade email, website updates and social media)- Represented Visit Indonesia at Sydney Holiday and Travel Show- Organised, hosted and presented at the Australian Society of Travel Writers Christmas Lunch onbehalf of Visit Indonesia, Chair of the ASEAN Tourism Promotional Chapter in Australia (120attendees)- Organised and escorted trade and media familiarization trips to Indonesia and Monaco includingpost trip report and media coverage analysis- Participated in the organisation of industry gathering for the visit of Indonesian Ministry of Tourismto Australia, communicated with various stakeholders (trade, media, airlines, government)- Organised and conducted, in conjunction with Atout France, “Monaco Soirée” gala dinner by AlainDucasse at Sofitel Sydney Wentworth (350 invitees including celebrities, TV personalities, keytrade and media actors and partners)- Coordinated Incentive Lunch, in conjunction with French Travel Connection, for key travel agents,media and hotel partners attending the event- Participated in the implementation of the 2015 Monaco Action Plan and budget- Reporting and market analysis- Writing and submission of press releases- Social Media management

Région De Paris, France

Article Onze Tourisme is a Tourism Marketing and Public Relations agency in Paris which guides and accompanies travel and tourism actors in developing and setting up diversified marketing and communication strategiesAccounts: Tourism Australia, NYC & Company, Greater Miami Convention & Visitors Bureau, Air Caraïbes- Assisted with development and implementation of promotional, advertising and marketingcampaigns for Tourism Australia and compiling final reports- Assisted with the coordination of Tourism Australia and Etihad online joint campaign activitiesincluding media buying- Assisted with coordinating Tourism Australia co-operative marketing campaigns between STOs,media, airlines and TOs- Organised and conducted workshops, industry meetings and sales missions for Tourism Australiaand NYC & Company- Partnership management of Air Caraïbes program MyCaraiboost- Daily competitive marketing research and trend analysis- Researching, writing and editing content for newsletters and social media- Social media management- Development of databases (MICE, blogs)- Worked on the French campaign for Tourism Australia Best Jobs In The World- Participated in researching and brainstorming for the French co-branding campaign betweenQuiksilver and Tourism Australia- Assisted with Tourism Australia FY1314 action plan for the French market- Participated in successful tender processes which included account recommendations, action plan,market audit and benchmark analysis for Kenyan, Massachusetts and Montréal Tourism Board

Diversity Of Cultural Expressions Section, Paris

Cooks' Cottage, Melbourne

Master'S Degree, Irest, Economics And Development Of International Tourism, Graduated With Honours

Education record

Selected for International Exchange Student Program

Bachelor'S Degree, Double Degree In Business And Languages, Graduated With Honours

Education record

Graduated With Honours