Julie Twaddell Email and Phone Number

Architector is a cloud-based or server-based tool to manage everything to do with the complex area of data lineage. Data lineage can be defined as the journey data takes from where it is created through to where it is used in reports, models, decisions, etc. It is vital for organisations to understand the lineage of data, otherwise they cannot properly understand the data they use, and therefore cannot really rely on results based on data. Data lineage contributes to the definition and… Show more Architector is a cloud-based or server-based tool to manage everything to do with the complex area of data lineage. Data lineage can be defined as the journey data takes from where it is created through to where it is used in reports, models, decisions, etc. It is vital for organisations to understand the lineage of data, otherwise they cannot properly understand the data they use, and therefore cannot really rely on results based on data. Data lineage contributes to the definition and understanding of data quality, data ownership and governance, and to the operational questions of deciding what data to use in what circumstances.Architector is designed to make data lineage easy to develop, leveraging existing data assets, and allowing data teams to collaborate to fill the gaps in lineage metadata to produce a full, dynamic, and interactive picture of the end-to-end lineage of your data. Well-managed lineage information thereby becomes accessible and usable to business and technical people in your organisation. Show less

Creative content communication agency: branded content creation; digital media production; live streaming; social media consultancy.

A technology start-up company, working in cloud-based video streaming. The role was to research the market and then inform, build desire and sign clients up to these broadcast services. Funding issues meant the company reshaped and the role no longer exists. However during this period, the portfolio included clients from the arts, sports and music industries.

Led the sales team for this award-winning publishing house. On the bid production team. Researched and collated b-2-b marketing content. Clients included the National Trust for Scotland, Scotland's leading conservation charity, and Highlands and Islands Airports Limited.

Drove advertising revenue for the Scottish division of this customer publishing house. Managed accounts for a diverse portfolio of clients: including Historic Scotland, National Library of Scotland, The Soil Association and the Society of Biology. Worked successfully on concurrent projects, delivering on time to tight deadlines. PPA Independent Publishing Company of the Year 2009APA Grand Prix Winner 2009

Developed advertising in the Law Society of Scotland’s magazine. Created marketing content and implemented the strategy which saw revenue increase by 70%. Worked with a small team to devise the Society's award-winning website.

Online account handler, across the FT’s personal finance websites, principally www.ftyourmoney.com Sold digital campaigns on CPM and CPC basis. Handled major accounts including stock brokers, high street banks and several of UK’s top 10 media agencies.

Sold online recruiting solutions at the start of the move to web-based job boards. Consistently achieved targets, often encouraging people to advertise online for the first time. Mentored new recruits to the sales team.

Sales executive for the classified sections on the PC Consumer portfolio: Personal Computer World, and What PC?