Julie Weber Email & Phone Number

Responsible for overall content marketing strategy for the Electronic Board Systems division of Siemens EDA. Key responsibilities include: *Managing a team of three content producers and strategists.*Managing strategy, scripting, and producing the Printed Circuit Podcast. *Editorial planning, writing, and management of the Electronic Systems Design blog. *Web content strategy including site mapping and page restructuring. *Asset planning and derivative content creation (includes videos, white papers, eBooks, infographics) based on campaign objectives.

I am the owner of Resonate Creative Content, a Milwaukee-based content creation and strategy company. Telling stories is my expertise. Understanding how your audience wants to consume those stories is my differentiator.

Milwaukee, Wi, Us

Responsible for managing the development of marketing programs to maximize customer demand and sales growth for Rockwell Automation’s Life Sciences Industry.

Milwaukee, Wi, Us

Develop global marketing strategies that promote Rockwell Automation products/services/solutions for the Power Control Business (Low Voltage Drives, Medium Voltage Drives and Motor Control Centers) through the appropriate channels to maximize revenue and market share. -Work with the Regional Marketing Organizations to align message, product introduction activities and commercial programs -Work with marketing communications organization to optimize resources and create content across multiple marketing channels.- Responsible for the overall planning, budgeting, and delivery of global commercial programs/campaigns that include inbound/outbound marketing, media relations, events, sales enablement, training and other pre-sale marketing communication tactics.-Manage booth design and overall message for Automation Fair annually.

Charlotte, North Carolina, Us

-Develop and execute the strategic plan and supporting tactics for effective messaging, digital awareness, brand development and sales force enablement for the Honeywell Life Care Solutions remote patient monitoring business.-Collaborate with New Product Introduction team to define and refine value proposition by segment and market. -Develop evidenced based collateral to include; case studies, whitepapers, press materials, peer review material, trade show messaging. -Maintain and publish print and digital material. -Utilize social marketing tactics to communicate and socialize key customer successes/wins. -Collaborate and manage relationship with Public Relations and Brand partners.

Cork, Ireland, Ie

As the Senior Content Strategy Manager for the Customer Visit Program I managed the strategy and development of experiential content for the Buildings Business Customer Experience Center. Content platforms ranged from digital displays, interactive kiosks and touch-tables, to 3D signage, illustrations and product displays. Major achievements included:*Strategy around the development and testing of alternative CMS platforms that will allow our organization more flexibility, improve tracking, provide metrics, and function as a responsive tool for global deployment of interactive content. This initiative led to the development and installation of a new responsive, interactive platform that can be used both in the customer centers and in the field on a mobile devices to present BE capabilities to customers in a unique and memorable way. *Management of CMS and application upgrades and changes. These upgrades were driven by user testing and customer feedback and improved both the user experience and the content management experience.*Creation of content intended to communicate the benefits and value of bringing customers to our centers throughout the world. *Distribution of newly created content through a variety of channels, including SharePoint, email marketing and in-person sales training. *Collaboration with subject matter experts throughout the organization to both maintain and update existing content within a variety of mediums, and create new content based on business needs, changes or new product / service offerings.

Cork, Ireland, Ie

Fort Atkinson, Wi, Us

A division of KI, Green Bay, Wis., Spacesaver employs nearly 400 at its manufacturing facility and has an annual revenue of approximately 90 million dollars. *Developed digital content strategy for all vertical markets including: museum, healthcare, industrial, government/military, public safety, education and business, with the goal of increasing qualified inbound leads. Specific achievements include a re-distribution of content offerings hosted on spacesaver.com. *Created exceptional content for distribution through digital and print channels, including case studies, white papers, informational and sell sheets, blogs, video testimonials, and continuing education programs to engage customers and promote industry expertise. Achievements include:-26 new case studies created across all vertical markets, in both written and video format, over thecourse of 2013*Wrote Dealer / Distributor communications to better educate independent dealer network about marketing collateral, programs, and corporate initiatives.*Managed social media platforms and reporting for Linkedin, Facebook, Google+, Twitter, Pinterest, Instagram and YouTube with the outcome of:-57% growth in following across all social channels-43% growth in visits to spacesaver.com from social media channels*Launched search engine optimized (SEO), user experience (UX) focused Spacesaver Industrial website to increase web traffic, inbound leads and brand awareness. Achievements include:-Web visits have seen 80% growth since launch in June 2013

Muskego, Wi, Us

InPro Corporation, headquartered in Muskego, WI, is the nation’s premier manufacturer of door and wall protection, washroom systems and commercial surfaces, expansion joint systems, cubicle track & privacy curtains and signage. Since 1979, InPro has been making and servicing products with a paranoid commitment to protecting the safety, healthiness, and appearance of buildings. *Executed website content management for Inpro’s Corporate e-commerce website, which includedmaintaining and updating all technical documents, sales literature, product features and benefits, imagery, videos and other promotional materials offered for the IPC and JointMaster product divisions, and hospitality vertical market.*Wrote ad and collateral copy and lead creative concept development, along with deployment through the proper channels, both print and digital to increase band awareness and drive traffic to inprocorp.com.*Lead New product launch strategy development and execution, which included the creation of print and digital collateral, as well as email marketing and social media promotions.*Developed and managed divisional budgets on annual basis for both the IPC and JointMaster product lines and the Hospitality market.

Fort Atkinson, Wi, Us

Was responsible for developing and executing a strategy and plan for Spacesaver to obtain and maintain a leadership position in the industry as it related to the architectural and design (A&D) community, as well as environmental and sustainability opportunities, to grow revenue. This included budgeting, planning and implementation. Additional tactical elements included:Development of corporate sustainability website for Spacesaver Corporation that went on to achieve Gold ADDY Award from the State of WisconsinContent Creation, including case studies, internal and external blogs, press releases and CEU (educational programs)Email marketing campaign execution around A&D and environmental contentEvent and Trade Show Planning, highlights include the execution of a private party at the Field Museum of Chicago that included private tours of the underground Collections Resource Center (CRC)Training on environmental programs and certifications including Greenguard, FSC and LEED Certification

Managed simultaneous projects for a national account that grossed 12 million annually. Executed concept development, pricing, project sign off, order placement and final implementation of design. Developed online store of used furniture for internal team members to access for new business projects, which allowed for penetration into the used furniture market. Founded and led internal environmental initiatives team dedicated to greening internal operations and assisting clients with sustainable projects so that we could appeal to a new market.Wrote and formatted bid documents.Led client meetings and assisted with programming.

Pewaukee, Wisconsin, Us

Selected finishes, created finish schedules, and put together boards and conceptual renderings. Created installation plans. Worked on large scale bids for education, healthcare, and corporate facilities. Supervised an intern for six months and spearheaded the interview process for the next intern.

Nashotah, Wi, Us

Participated in architectural finish selection for new projects. Created boards and finish schedules. Ordered samples, met with reps, and maintained library. Toured job sites while in construction and after completion. Partook in critiques with the architects on staff

Master Of Arts - Ma, Writing, General

English, English, Professional Writing

Associate, Interior Design