Head Of Marketing Strategy
Current
Jul 2021 - Present
AeroLeads people directory · profile
Julie Wells Email & Phone Number
Head of Marketing Strategy at Take Command Health
at
Take Command Health
1 work email found
@takecommandhealth.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Marketing Strategy at Take Command Health
Location
Richardson, Texas, United States
Who is Julie Wells? Overview
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Quick answer
Julie Wells is listed as Head of Marketing Strategy at Take Command Health at Take Command Health, based in Richardson, Texas, United States. AeroLeads shows a work email signal at takecommandhealth.com and a matched LinkedIn profile for Julie Wells.
Julie Wells previously worked as Head of Marketing Strategy at Take Command Health and Head of Marketing and Business Development at Lala U.S., Inc. Julie Wells holds Mba, Marketing, General Management from Northwestern University - Kellogg School Of Management.
Company email context
Email format at Take Command Health
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{first}@takecommandhealth.com
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Profile bio
About Julie Wells
Julie Wells is a Head of Marketing Strategy at Take Command Health at Take Command Health. She possess expertise in competitive analysis, marketing strategy, cross functional team leadership, consumer products, shopper marketing and 15 more skills. Colleagues describe her as "I worked for Julie on the Brand Marketing Team while she was the Head of Marketing at LALA U.S. Julie is a fantastic leader and mentor and I can't recommend her enough. She has modeled being the kind of leader I hope to be in the future as I grow in my career. In addition to being incredibly knowledgeable, professional, and hard-working, Julie truly cares about the personal and professional wellbeing of her teammates and it shows. She was excellent at encouraging and supporting me and the rest of the team and always found a way to share her time and expertise, despite how busy she was supporting departmental and organizational goals. As someone in their first job post-college, being able to learn directly from an experienced and supportive leader like Julie was invaluable experience I was fortunate to have. Any team would be beyond lucky to have Julie as their leader!" and "Julie is a smart, strategic brand management professional. She learns businesses quickly, and continuously strives to deliver excellence. She is a critical thinker, a master project manager, and a dedicated team member, with an innate ability to maintain her composure even amongst chaos. Her attention to details and focus on the consumer helped Promised Land and Skim Plus reach new sales and consumer engagement heights. I highly recommend Julie to anyone seeking a strong brand leader."
Listed skills include Competitive Analysis, Marketing Strategy, Cross Functional Team Leadership, Consumer Products, and 16 others.
Current workplace
Julie Wells's current company
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10 roles · 24 years
Julie Wells work experience
A career timeline built from the work history available for this profile.
Head Of Marketing And Business Development
- LALA is a CPG manufacturer of value-added dairy food and beverage products. Responsible for building brand strategies and marketing plans for all brands in corporate portfolio (LALA, Promised Land, Skim Plus, Nordica.
- Spearheaded creative advertising campaigns, media plans, packaging design, consumer research, pricing studies
- Developed innovation to attract new consumers and usage occasions
- Led team of 6 direct reports and relationships with agencies and vendor partners, managed multimillion-dollar marketing budget and led cross-functional project teams
Feb 2020 - Mar 2021
Senior Brand Manager
- Responsible for brand strategy and marketing initiatives to drive sales of the LALA, Promised Land, Skim Plus and Nordica brands.
- Launched reformulation of yogurt smoothie line (34 skus, 11 flavors) to provide functional consumer benefits including packaging redesign, trade story, profit enhancement and 360 marketing plan
- Led cross-functional team to design & introduce new milk bottle sizes to enhance profitability while leveraging packaging technology to increase shelf life
- Partnered with creative and media agencies to develop and execute digital advertising campaigns
- Launched new product innovations in flavored milk and kids yogurt smoothie categories
- Managed direct reports and brand budgets
Jul 2016 - Feb 2020
Senior Brand Manager
- (Borden Dairy was a subsidiary of Grupo LALA until 2016 when LALA U.S. was established and separated from Borden. Took role of SBM with LALA U.S. side of business.) Responsible for developing marketing initiatives to.
- Developed marketing plan to re-position brand to appeal to general market consumer and support national distribution initiatives
- Created national TV advertising campaign with agency including briefing, international production, editing and finalization of TV and digital creative
Apr 2016 - Jul 2016
Brand Manager
- Launched new website and social strategy
- Consumer tested and executed packaging redesign
- Managed brand budgets and performed data analysis
Mar 2015 - Mar 2016
Associate Brand Manager
- Responsible for brand marketing strategy and activation for brands including 7UP, Canada Dry, Sunkist and Mott’s
- Created annual brands plans to deliver against brand strategies and drive consumer awareness, trial and purchase
- Developed marketing programs that leveraged partnerships including the Minions movie, Box Tops for Education and external branded cross-promotions
- Launched and supported innovation including TEN flavored CSDs, Sunkist flavors and limited-time applesauce flavor
- Analyzed data using Nielsen, Ipsos and other customer research studies; Managed multimillion dollar marketing budgets
Jul 2010 - Mar 2015
Brand Marketing Intern, Sprite
Jun 2008 - Aug 2008
Consultant
- Managed projects for Fortune 500 manufacturer clients including category leadership, company benchmarking, trade promotion strategy, and customer segmentation projects.
- Led a four-category leadership project for a $3 billion food manufacturer to improve shelving strategies and optimize product assortment in retailers
- Coordinated and led cross-functional analyst and research teams, developed sales presentations and programs for clients, led sales training and presented to senior management and retail customers.
2005 - 2007
~2 yrs
Director Of Research
- Designed and managed custom research projects for clients including multi-retailer controlled store tests, focus groups, in-store consumer interviews and online consumer attitude and usage studies.
- Managed international qualitative and quantitative research in France, United Kingdom, Mexico, Japan and the U.S. for a $20 billion quick serve restaurant to identify menu development opportunities.
- Led team of 4 research associates
2004 - 2005
~1 yr
Research Associate
2002 - 2004
~2 yrs
2 education records
Julie Wells education
Mba, Marketing, General Management
Northwestern University - Kellogg School Of Management
Ba, Psychological & Brain Sciences
Dartmouth College
FAQ
Frequently asked questions about Julie Wells
Quick answers generated from the profile data available on this page.
What company does Julie Wells work for?
Julie Wells works for Take Command Health.
What is Julie Wells's role at Take Command Health?
Julie Wells is listed as Head of Marketing Strategy at Take Command Health at Take Command Health.
What is Julie Wells's email address?
AeroLeads has found 1 work email signal at @takecommandhealth.com for Julie Wells at Take Command Health.
Where is Julie Wells based?
Julie Wells is based in Richardson, Texas, United States while working with Take Command Health.
What companies has Julie Wells worked for?
Julie Wells has worked for Take Command Health, Lala U.S., Inc, Borden Dairy Company, Dr Pepper Snapple Group, and The Coca-Cola Company.
How can I contact Julie Wells?
You can use AeroLeads to view verified contact signals for Julie Wells at Take Command Health, including work email, phone, and LinkedIn data when available.
What schools did Julie Wells attend?
Julie Wells holds Mba, Marketing, General Management from Northwestern University - Kellogg School Of Management.
What skills is Julie Wells known for?
Julie Wells is listed with skills including Competitive Analysis, Marketing Strategy, Cross Functional Team Leadership, Consumer Products, Shopper Marketing, Brand Management, Customer Insight, and Advertising.
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