Successfully launched and built the brand of the non-theatrical and educational arm of Tugg Inc. through providing streaming services and DVD sales and rentals to more than 15,000 institutions in North America. Strategized and implemented social media, promotional eblasts, targeted and segmented marketing, grassroots outreach and marketing, conference and review placement, website migration, branding, and business development for more than 200 films.Increased revenue growth to more than $1M annually and doubled customer base annually on limited resources and budget.Developed, implemented and executed distribution and campaign strategies for 10-15 films a year on a range of award-winning social issue documentaries. Team lead issue area research, strategic partner engagement and data mining to form campaign strategy primarily to K-12 schools and higher education institutions utilizing multiple marketing channels.Built and managed relationships with educators, organizations, corporations and educational consortiums interested in hosting screenings or purchasing social impact films.Influenced content acquisitions strategy through proposals, analysis of topics, themes and subject matter areas that are of most interest to existing and potential buyers.Analyzed and assessed current trends in sales and marketing to provide proper forecasts and feedback to strengthen sales. Developed internal processes and supervised operations and fulfillment including finance, human resources and managing staff.

● Oversee day-to-day operations including all fulfillment activities, royalty administration, contract renewals, and managing and hiring staff. Manage key vendor and third party relations for optimal operations and sales growth opportunities. Adapted content during media format shifts from print, tape, DVD to digital.● Manage educational sales to targeted current customers and prospects. Includes targeted outreach, preparing preliminary timelines and budgets for executing campaigns. Generated sales income during declining budgets and competitive digital landscape.● Development of all sales, marketing and promotional materials needed for marketing, including creating marketing collateral, email campaigns and web content and other printed materials, as well as online promotions and direct mail. ● Analyze effectiveness of all marketing efforts and campaigns and strategically align sales and marketing efforts to reach goals and objectives. Includes preparing reports on sales and promotions and developing strategies to retain and expand opportunities with existing and potential customers. Implemented systems for measuring the effectiveness of marketing and sales outreach including setting up an automated method to track promotions.● Trusted member of senior leadership team. Managed the marketing and sales staff, grew the department internally and externally. Responsible for executing moves of entire library of 550 films for optimal cost savings and better service for clients.

● Managed and executed marketing campaigns around new releases and special collections consisting of catalogs, flyers, emails, conferences, listserv postings and reviews. Created templates and tools to keep marketing and outreach on target.● Acquisitions, broadcast sales and semi-theatrical bookings. Included negotiating prices and contract negotiations, managing deliverables and promotions, providing additional support on publicity and customer service. Acquired several award-winning films and future best-sellers and sold films to high profile cable and public broadcasters.● Maintained website content and managed main vendor relations for inventory duplication and fulfillment, including producing all deliverables for distribution.

Marketing campaign planning and execution activities for various Global Treasury Service Banking products. Worked with Product partners to help develop and size potential marketing opportunities, including event planning, marketing collateral, branding and budget tracking and management.

Managed fulfillment of all domestic and international theatrical, semi-theatrical, television and educational orders including customer service. Coordinated all print traffic and maintained inventory. Promoted and booked titles in the collection to programmers of film festivals and museum curators.