Provide seamless marketing and strategy leadership to measurably improve performance of clients’ D2C, B2B and B2B2C business goals. Advise companies on brand and marketing strategy, go to market, digital excellence, and growth strategy.

Led the development of Russell Reynolds' Consumer Health practice. Partnered with forward-thinking healthcare and consumer brand clients to identify, evaluate, and recruit C-suite leaders capable of driving transformative growth and disruption.

Led cross-functional strategy and integrated marketing delivery for >$20MM portfolio of B2B, B2C, and B2B2C healthcare and consumer health clients, including GRAIL, Karius, Takeda, Cleerly, Quanta, Arcellyx, Duo Health, and more.Provided cross-functional leadership on complex client engagements including digital marketing, creative, paid media, technology (digital experience, web development, martech integration), KOL identification and nurturing, PR/comms, analytics and measurement, patient advocacy, medical education, and strategy.

Founded, designed, and built an AI-driven digital health platform providing personalized holistic healing support and guidance to cancer patients and caregivers based on personal/social determinants of health and patient-generated data

Health and medical incubator formed via a joint venture between Carolinas Healthcare System (now Atrium Health), a hospital network with 100+ points of care, and Edison Nation, a product development and IP agency.Led the creation of global integrated marketing campaigns in partnership with Amazon, Rite-Aid, Medtronic, Medline, Masimo, Stryker, Hill-Rom, Covidien, Sepsis Alliance, and others to uncover and commercialize exceptional health inventions from around the world. Led B2C, B2B and B2B2C performance marketing campaigns, with particular focus on SEO/SEM, social, PR, and strategic partnerships. Grew customer database to 100K+ names and generated 5000+ invention submissions within 2 years.

Co-founded Marin General Hospital’s Center for Integrative Health & Wellness, a nationally recognized integrative medicine center delivering innovative in-patient and out-patient holistic health and wellness support to tens of thousands of patients, employees, and community members. Launched numerous wellness programs and services, including nutrition counseling, fitness coaching, mind-body therapies, patient navigation, cardiac rehab, cancer survivorship, employee wellness, and more.Led marketing, brand building, strategic planning, team building/culture, and day-to-day operations/ finances. Directed Employee Wellness & Engagement for 2000+ employees and dependents.https://www.mymarinhealth.org/programs-services/integrative-wellness/

Independent marketing consultancy providing integrated marketing and strategy guidance to leading healthcare and consumer brands to help them find and communicate their soul, build omnichannel brand experiences, and deliver exceptional results. Diverse mix of early-stage, fast-growth and established healthcare and consumer brand clients including Vocera, GuideWell, Gap, Jamba Juice, MATTER (leading healthcare incubator), Health Evolution, Doctella (Johns Hopkins-led patient platform acquired by Masimo), Target, Visa, and more.Sample Engagements:• Interim VP-Marketing for 12 months for a multi-billion-dollar division of a $72B company. Led 30-person team plus 6 agencies in developing ROI-driven brand strategies and integrated marketing plans to drive customer acquisition, engagement, and retention. Deployed $30M marketing budget against mass and targeted paid media, influencer, partnerships, catalog, and more. Introduced integrated marketing frameworks and performance analytics to track marketing effectiveness, resulting in >$1M savings in 3 months.• Supported executive team of Fortune 100 company in structuring and executing numerous omnichannel (digital, retail, strategic partnerships) marketing campaigns, resulting in millions in incremental revenue, 50%+ incremental traffic, and 500%+ ROI. Led brand strategy engagements to deepen brand affinity and drive brand growth.• Shaped brand strategy and growth plans for early-stage biotech firm, uncovering meaningful insights and leveraging data to shape cohesive brand narrative in order to build interest with multiple audiences (e.g., patients, investors, pharma collaborators). • Identified, evaluated and shaped growth opportunities for leading medical device company to further transform patient care and clinician well-being. Conducted customer focus groups and quantitative research. Results informed new brand positioning, evolved client offering, and new pricing model.

Oversaw the strategy and development of innovative omni-channel marketing programs to drive brand growth and brand loyalty, including directing the overhaul of Pottery Barn Kids' $20 million baby registry program, resulting in +200% YOY sales growth and thousands of new customers. Developed new brand creative, integrated marketing and promotions, sales associate training, partnerships, and revamped online UI/UX.

Secured, structured and led digital brand strategy engagements with Fortune 100 clients, including Visa, Levi Strauss, Mattel, and Pottery Barn. Led engagement to define Visa’s global retail presence for their sponsorship of the 2002 Winter Olympics.

Developed long-term global strategic plan for GapKids and babyGap brands. Translated plans into annual/seasonal marketing campaigns to drive market share and revenue growth. Ensured consistent and aligned marketing messages across all mediums for 950 GapKids and 1000 babyGap stores worldwide.

Developed strategic business plans to increase brand presence and sales in Asia-Pacific region. Worked directly with franchise dealers worldwide to ensure consistent brand expression. Performed due diligence, contract development, and deal negotiations for domestic and international licensees, resulting in incremental revenue of $15+ million.