Within Spirited Marketing, I had the opportunity to work with diverse drinks and food brands like Mother Root, Duppy Share, Long Botton, Snack Conscious, and Cotswold Distillery. My tasks encompassed competitor analysis, research, and the development of POS campaigns, along with effective social media strategies.

Led the marketing efforts for the Smarter Mobility Africa summit, the evrt (Electric Vehicle Road Trip) Africa launch, and the ELECTRIC event during Cape Town’s inaugural Formula E race. Oversaw the marketing team and strategy, collaborating closely with the events team to ensure smooth operations and a successful attendee experience. The race sold out and attracted 12,000 attendees.

I played a crucial role in the successful launch of a Lion's Mane product in the UK market. My responsibilities included sourcing product packaging, recruiting freelancers (such as web developers and designers), collaborating with influencers, optimising the website, executing social media campaigns, and managing email marketing and customer service.

Achieved a 50% revenue increase within the first month through a strategic marketing approach that led to consistent monthly sell-outs. Developed and managed an affiliate program with 40+ partners, coordinated 30+ influencer campaigns across the UAE, Saudi Arabia, and the UK, and executed automated email marketing using Klaviyo. Additionally, optimised the company’s Shopify website for better sales performance, managed content creation for social media, and directed product photoshoots to… Show more Achieved a 50% revenue increase within the first month through a strategic marketing approach that led to consistent monthly sell-outs. Developed and managed an affiliate program with 40+ partners, coordinated 30+ influencer campaigns across the UAE, Saudi Arabia, and the UK, and executed automated email marketing using Klaviyo. Additionally, optimised the company’s Shopify website for better sales performance, managed content creation for social media, and directed product photoshoots to enhance brand presence. Show less

Managed the marketing strategy and marketing team for various events and media activities (B2B and B2C) in the Middle East, Europe, and Africa. Worked with various accounts inc. Emirates NBD, Engie, Renault, Jumeirah Hotels in the UAE and Nissan, BMW, UN Environment, Alstom in Africa.- Created and implemented an integrated marketing campaign for each event.- Forecasted and monitored the entire budget, marketing timeline.- Used the marketing mix to promote the events in… Show more Managed the marketing strategy and marketing team for various events and media activities (B2B and B2C) in the Middle East, Europe, and Africa. Worked with various accounts inc. Emirates NBD, Engie, Renault, Jumeirah Hotels in the UAE and Nissan, BMW, UN Environment, Alstom in Africa.- Created and implemented an integrated marketing campaign for each event.- Forecasted and monitored the entire budget, marketing timeline.- Used the marketing mix to promote the events in accordance with the marketing strategy and budget from utilising email marketing, PR, social media, influencers, online advertising, website, radio, SEO.- Managed a full time team (up to 2 people) in addition to outsourced and freelance resources.- Sourced and managed PR agencies in Dubai and exceeded the ROI for each event. For example, the EVRT Middle East had a PR Value of $1.8M.- Negotiated barter agreements with appropriate media partners and associations (for example: ARN Network).- Sourced and managed the CRM system (Hubspot) and grew the audience from 2000 to 22000 contacts.- Created the social media strategy and grew the numbers of followers from zero to 12,000+- Sourced influencers and developed relationships with them. This included: Supercar Blondie and Khalid Al Ameri.- Created paid social media strategies that generated over 3.5m Impressions per campaign.- Monitored each campaign's result using Google Analytics and created reports that were shared with the clients. Show less

Company description:Generation.e's mission is to inspire transformation to smarter mobility for the creation of better connected and sustainable societies.They do this through innovative Smarter Mobility Summits and exciting long-distance Electric Vehicle Road Trips. The summits primarily give space to industry and government for the exchange of information and ideas whilst the road trips initially engage the public with new technologies whilst demonstrating their capabilities.•… Show more Company description:Generation.e's mission is to inspire transformation to smarter mobility for the creation of better connected and sustainable societies.They do this through innovative Smarter Mobility Summits and exciting long-distance Electric Vehicle Road Trips. The summits primarily give space to industry and government for the exchange of information and ideas whilst the road trips initially engage the public with new technologies whilst demonstrating their capabilities.• Website maintenance, updates, correctly tagging and optimizing the website.• Social Media execution, loading and monitoring of content, correctly tagging and responding to queries on the page. Interacting with the audience and enhancing engagement.• Reporting on owned and shared channels proving insight and solutions on current performance.• Manage CRM system, segment and manage databases. Execute and manage created email campaigns and segregate data into segments to create efficient communication.• Ensure the selected agencies adhere to the agreement, ensure we receive status reports and update the marketing and comms director on any challenges.• Manage sponsor marketing and media, execute tasks as per the outlined agreement in line with the overall strategy.• Account manage sponsors, ensuring we receive the right information required from the sponsor and ensure they are updated with the trip requirements.• Support the team on ground during the event, execute and support on various activities where required. Show less

Company description: Daxium is a leading online platform which provides mobile application for business. They make it easy to create and distribute mobile forms to teams and devices… thus saving the world from paperwork, one customer at a time.Their online web-based custom form builder makes it simple to create mobile forms that collect exactly the data you need—then connect a smartphone (iPhone, Android) or tablet (iOS or Android) to fill out your mobile forms and collect… Show more Company description: Daxium is a leading online platform which provides mobile application for business. They make it easy to create and distribute mobile forms to teams and devices… thus saving the world from paperwork, one customer at a time.Their online web-based custom form builder makes it simple to create mobile forms that collect exactly the data you need—then connect a smartphone (iPhone, Android) or tablet (iOS or Android) to fill out your mobile forms and collect data.Their customers use Daxium for checklists, job orders, surveys, inspections, audits, CRM etc.• Implemented the Marketing strategy in the Middle East • Created and sent a monthly newsletter using Mailchimp• Implemented the social media strategy using Facebook, Linkedin and Twitter• Created Marketing content using tools such as Photoshop, Indesign, Goanimate• Organised two events for the clients : L’Oreal, Sephora, Dior, Aswaaq ect• Attended exhibitions and events : step conference 2016, Retail show 2016• Created the go to market strategy for a customer feedback app : • Launched a website with wordpress : http://clickandsmiles.com• Wrote a press release released in the MENA region• Wrote the content and coordinated a video shoot - Interviews with different clients : L’Oréal, Sephora, Esthederm and Parrot• Signed sponsorship with the French Business Council Key accounts: L'Oréal / Sephora / Dior / Lancôme / Urban Decay / YSL / Kiehl's / Clarisonic / Maybelline / Essie / Chalhoub Group / Veolia / Enova / Alstom / Aswaaq / AF compressor / Red Bull Show less

Marriott International, Inc., is a global leading lodging company with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for nearly 90 years, the company is headquartered in Bethesda, Maryland, USA.According to Marriott himself:"You’ve got to make your employees happy. If the employees are happy, they are going to… Show more Marriott International, Inc., is a global leading lodging company with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for nearly 90 years, the company is headquartered in Bethesda, Maryland, USA.According to Marriott himself:"You’ve got to make your employees happy. If the employees are happy, they are going to make the customers happy."Marketing and Public Relations Intern for the 8 Marriott Hotels in Dubai :• Managed the social media calendar for all the Marriott hotels in Dubai• Wrote press reviews• Prepared and distributed press releases• Drafted promotional brochures for seasonal events• Attended events and conferences Show less

Modera Inc. is a boutique Advertising and Marketing firm with clients ranging from shopping centers to healthcare. Their services include design, media planning, event marketing and website development.• Assisted with social media, market research, website updates • Ran social media contest and sweepstakes• Attended photo and video shootsClients included: Clarion USA, The Best Chauffeured, Vestar,...

Sales & Marketing Department (1 month internship) at Marriott Harbour Hotel,4 stars hotel located in Dubai Marina. The hotel has 232 rooms (50% are long stay) and employ 266 associates.I first got introduced with: Marriott In the Beginning, a 3 days training; presentation of each department (finance, human resources, front office, food & beverage,…), training on the company's culture and the behavior to adopt with guests.• Supported guests with reservations via… Show more Sales & Marketing Department (1 month internship) at Marriott Harbour Hotel,4 stars hotel located in Dubai Marina. The hotel has 232 rooms (50% are long stay) and employ 266 associates.I first got introduced with: Marriott In the Beginning, a 3 days training; presentation of each department (finance, human resources, front office, food & beverage,…), training on the company's culture and the behavior to adopt with guests.• Supported guests with reservations via telephone • Assisted with Property Tours for potential long term guests • Prepared formal letters and corporate contracts Show less