Marketing Manager
Dubai
Managed the marketing strategy and marketing team for various events and media activities (B2B and B2C) in the Middle East, Europe, and Africa. Worked with various accounts inc. Emirates NBD, Engie, Renault, Jumeirah Hotels in the UAE and Nissan, BMW, UN Environment, Alstom in Africa.- Created and implemented an integrated marketing campaign for each event.- Forecasted and monitored the entire budget, marketing timeline.- Used the marketing mix to promote the events in… Show more Managed the marketing strategy and marketing team for various events and media activities (B2B and B2C) in the Middle East, Europe, and Africa. Worked with various accounts inc. Emirates NBD, Engie, Renault, Jumeirah Hotels in the UAE and Nissan, BMW, UN Environment, Alstom in Africa.- Created and implemented an integrated marketing campaign for each event.- Forecasted and monitored the entire budget, marketing timeline.- Used the marketing mix to promote the events in accordance with the marketing strategy and budget from utilising email marketing, PR, social media, influencers, online advertising, website, radio, SEO.- Managed a full time team (up to 2 people) in addition to outsourced and freelance resources.- Sourced and managed PR agencies in Dubai and exceeded the ROI for each event. For example, the EVRT Middle East had a PR Value of $1.8M.- Negotiated barter agreements with appropriate media partners and associations (for example: ARN Network).- Sourced and managed the CRM system (Hubspot) and grew the audience from 2000 to 22000 contacts.- Created the social media strategy and grew the numbers of followers from zero to 12,000+- Sourced influencers and developed relationships with them. This included: Supercar Blondie and Khalid Al Ameri.- Created paid social media strategies that generated over 3.5m Impressions per campaign.- Monitored each campaign's result using Google Analytics and created reports that were shared with the clients. Show less