Reported directly to the CEO as her ghostwriter. Wrote and contributed to 20+ articles that appeared in publications such as Huffington Post, Inc.com, Fast Company, Washington Post, Cosmopolitan, and Entrepreneur.com. Managed content for CEO’s 6 social media accounts, with followers totaling over 2 million.Developed insight driven digital brand strategies for Soma Water, BlushBox, and the launch of Amber Valletta’s Master & Muse. Established online brand voice and identity, created content calendars and brand ambassador programs. Performed detailed evaluations of client business environment, including customer needs and competitive realities to help identify market opportunities and programs for brands such as Soma Water, BlushBox, City of Las Vegas, and Master & Muse. Analyzed efficacy of client’s social media accounts and campaigns via monthly analytics reports.Orchestrated and promoted book launch for CEO’s New York Times Bestseller, Renegades Write the Rules. Negotiated bulk book sales and coordinated all CEO’s speaking engagements, both domestic and international.Identified resource saving opportunities in the company’s content production process and successfully managed creation of various online social media and personal branding education classes. Collaborated with lululemon and The Society for Human Resource Management (SHRM) to develop a series of customized personal branding, virtual storytelling, and social media education classes.Participated in business development and client acquisition activities from initial outreach and client’s goal development, to creation of formal business proposals.Conducted numerous in-person personal branding social and media workshops for The City of Las Vegas (including the mayor) and SHRM.

Managed dozens of integrated multimedia campaigns for agency’s largest client, MillerCoors, across all retail channels, ensuring every promotion was delivered on time and on budget.Cultivated valuable client relationships by identifying brand-specific growth opportunities through the leveraging of new technologies and latest trends in retail marketing. Acted as liaison between clients, internal agency team, vendors, and partner agencies and during all aspects of project—from brainstorm phase to delivery, execution and final case study.

Translated documents used by the Ambassador.Synthesized information in Spanish to develop International Market Insight and Industry Sector Analysis reports in English.Represented the Foreign Commercial Service at local trade shows.