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Julie is a dedicated and curious digital marketer. She studied Digital Media Marketing at NYU. Her education and experience have shaped her knowledge and expertise as an integrated marketer. In addition, she has been published as a Top Growth Marketer in NY. As reflected, she has professional experience managing digital media strategy and targeting local to global audiences. Her mission as a holistic marketer is to support initiatives she cares about - arts & culture, community, entertainment, ecommerce, education, equality, leisure, recreation, retail, restaurants, sports, technology, travel and a few more. 🎭 🍲 🛒 📗 She values teamwork, integrity, and work life balance. She's open to learning new digital marketing tactics and skills. ✐ Lastly, she's a history buff and loves a short duet. 🎹• Seeking creative outlets, developing digital marketing expertise and copywriting skills. She's completed certifications for Doubleclick, Skai and Google Ads Search Professional.Awards• IAB MIXX Awards – Gold Award for Google “Get A Life!” Campaign for Swedish Chamber of CommercePublications• Julie was featured in a book published as a top growth marketer in NY. Book title: Marketing Growth Secret, available on Kindle and Amazon. ⁸• Sold original music on streaming services including melon.com, soribada.com and more Technical Qualifications• Amazon DSP, Ansa RSI Portal, Canva, Cuebiq, Doubleclick Bid Manager, Lookerstudio (Datastudio), Expedia Travel Ads, Google Ads, Google Analytics (GA4), Google Tag Manager, DV360, Facebook Power Editor, IRI, Marin, The Trade Desk, DCM, Mediamath, Tubemogul, Optimal Social, Bing Editor, Datorama, Adobe Photoshop, Illustrator, X UI, Microsoft Office, Wordpress, Search Console, Skai Bid Manager, Tableau, Basic HTML, Walmart Ad Center, and YouTubeCertifications• Google Ads Search Professional Certified• Walmart Connect Sponsored Products, Video, Brand, Retail Media Certified
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Search Performance ManagerWalmart ConnectNew York, Ny, Us
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Search Performance ManagerWalmart Connect Apr 2024 - PresentHoboken, New Jersey, Us• Providing performance insights, analysis and strategic recommendations to the Home and Furniture categories• Collaborative and a team-player partnering with sales, account and campaign management teams• Consultative approach to supporting global retail suppliers and their paid search advertising on Walmart.com• Getting a better sense of retail purchase cycles and consumer trends for retail shopping on a category level -
Digital Media ConsultantUrbanorth Media Jan 2017 - Present• Professional media consultant for non-profit & for-profit orgs• Mission is to promote public awareness and advocate for charitable organizations and for-profit companies with a mission thru digital marketing tactics and strategy• Develop long-term digital strategy, implement media solutions and grow audiences• Hardworking and passionate about the creative process to develop brand equity• Dedicated to leveraging data/performance insights/analytics to grow donations, revenue, expand audiences and identify consumer trends• Services offered include Paid Search, Google Grant Management, Paid Social Media, Display, YouTube, Content Strategy and Strategy & Insights. • Google Ads Search Professional Certified
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Sr. Insights & Strategy Analytics ConsultantVericast May 2022 - Aug 2023San Antonio, Texas, Us• Developed digital media strategy and analytics to measure media campaigns• Collected, analyzed and interpreted performance data for CPG, Retail and other verticals. Brands including Walmart, Yeti, Kroger, Hershey's and more.• Shared insights, measured impact of programmatic media to in-store sales, incrementality and recommendations for foot traffic and sales lift studies with clients, account and sales teams -
Media Solutions ManagerGoodway Group Apr 2018 - May 2022New York, New York, Us• Refined integrated digital strategy for locally targeted campaigns for Six Flags Theme Parks, Hotel and Subaru for Paid Search, YouTube and Expedia Travel Ads while leveraging Skai bid manager to efficiently scale and manage media. In addition, optimized/learned The Trade Desk and Amazon DSP for OTT. • Educated clients, media and sales teams on search best practice• Drafted business review presentations for sales teams to communicate performance insights and media recommendations• Identified opportunities to grow media plans based on changes in consumer behavior and product demand before and after the pandemic. -
Associate DirectorCapacity Interactive Sep 2015 - Jan 2017New York, New York, Us• Led and coached team to develop strategy and implement holistic digital marketing strategy for arts, live events, and entertainment; third-party Broadway ticket sellers, performing arts, theatres, museums, orchestras and human rights orgs.• Trained clients and teams on best practice to implement Paid Search campaigns• Created efficient process and leveraged technology to better service client accounts• Developed project management skills and continuously tested to grow revenue, conversions and identify audience interests• Clients: Broadway.com, The Juilliard School, La Jolla Playhouse, Jazz at Lincoln Center, Apollo Theater, Museum of Fine Arts in Houston, New Museum, Boston Ballet, Phoenix Symphony, Seattle Symphony, Anti-Defamation League, The Kennedy Center and more• Fulfilled mission of helping arts and cultural organizations with digital marketing strategy -
SupervisorDigitas Health 2014 - 2015Philadelphia, Pa, Us• Managed paid search and content marketing for black box medications for Abbvie Pharmaceuticals• Developed relationships with clients and brand strategy partners in Chicago• Closely worked with group director to grow accounts, refine reporting, tactical recommendations and budgets for 2015 while complying with FDA regulations• Supervised and trained Search Analyst on optimization strategies and professional development• Developed contextually targeted campaigns with Swoop and Yieldbot -
Bid ManagerR/Ga 2012 - 2013New York, Ny, Us• Led seamless transition of McCormick paid search account in-house from Reprise Media• Provided holistic digital marketing solutions for global brands as part of Media and Connections plan for McCormick, Lawry's, Kitchen Basics, McCormick Gourmet, Mastercard, NY Red Bulls, Tough Mudder, AARP, Samsung, Swedish Chamber of Commerce, Red Envelope and Ameriprise Financial• Promoted engagement with McCormick brands and ticket sales on Red Bulls site thru Facebook and paid search ads• Applied optimization strategies and programmatic media across digital channels for paid search, display, video and paid social for Google, Bing, Facebook, Twitter and more• Managed all biddable media and programmatic buying for paid search, social, video and display towards efficiency and engagement KPIs• Created efficient procedures for start-up media department at a global creative agency• Trained Bid Analyst• Ad copywriting for direct response channels including paid search, paid social and YouTube -
Media AnalystIcrossing 2011 - 2012New York, Ny, Us• Managed media performance and optimized campaigns for paid search and paid social (Facebook Ads) for CVS, Minute Clinic, Beauty 360, Benjamin Moore, National Geographic Magazine & National Geographic E-Store, Buy Buy Baby, Harmon Discount and Bed Bath and Beyond• Account management and interfaced with clients on a quarterly basis• Developed presentation skills, performance analysis/reporting expertise• Attended weekly development training and learned relevant industry tools• In-Person meetings for Quarterly Business Reviews and shared insights with clients -
Media CoordinatorReprise Digital 2010 - 2011New York, Ny, Us• Trafficked, created keyword builds, and implemented paid search campaigns for The Home Depot• Optimized campaigns for ROI and traffic goals • Ad copywriting for seasonal promos and generic creatives for branded snowblowers sold at The Home Depot• Identified search trends and analyzed online consumer behavior • Managed campaign budgets• Used Omniture SearchCenter and Site Catalyst and Google Reporting Tools • Completed Google Adwords Professional (GAP) Certification -
AssociateDeutsche Bank 2007 - 2009Frankfurt Am Main, Hessen, De• Drafted and edited templates for Structured Credit Derivatives contracts compliant with ISDA guidelines• Liaised with trading, legal, and global counterparties to resolve trade discrepancies and dispute of trade agreements• Familiar with Credit Event procedures and best practice -
AnalystLehman Brothers 2003 - 2005Us• Supported boutique structured credit trading desk for Credit Derivatives products• Managed relationships with global counterparties, legal, and trading desks to settle trades • Drafted structured derivative contracts in accordance with ISDA guidelines
Julie Kim Skills
Julie Kim Education Details
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New York UniversityDigital Media Marketing -
School Of Visual ArtsGraphic Design
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University Of RochesterDual Degree - Art History And Film & Media Studies
Frequently Asked Questions about Julie Kim
What company does Julie Kim work for?
Julie Kim works for Walmart Connect
What is Julie Kim's role at the current company?
Julie Kim's current role is Search Performance Manager.
What is Julie Kim's email address?
Julie Kim's email address is jy****@****ail.com
What is Julie Kim's direct phone number?
Julie Kim's direct phone number is +134752*****
What schools did Julie Kim attend?
Julie Kim attended New York University, School Of Visual Arts, University Of Rochester.
What are some of Julie Kim's interests?
Julie Kim has interest in The Arts, Parenting, Travel.
What skills is Julie Kim known for?
Julie Kim has skills like Sem, Digital Marketing, Google Adwords, Marketing, Online Advertising, Copywriting, Google Analytics, Digital Strategy, Seo, Digital Media, Marketing Communications, Indesign.
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