Vice President And General Manager, Latin America
Greater San Diego Area
Developed strategic vision, aligned to corporate strategy, and implemented plan to take business to next level. Managed $30M revenue plan with full P&L responsibilities, focusing on high profit market segments (over 50% EBITDA margin), with over 150 employees in multiple countries. Participated in M&A activities and led organization in transformation plan to software subscription model (SaaS). • Implemented best in class standard operating procedures across organization to improve productivity, reduced time to market and increased sales, using Salesforce.com as CRM solution. • Transformed organization from hardware centric business, to Internet of Things’ (IoT) software and subscriptions (Software-as-a-Service, SaaS), increasing recurring revenues by 15% and contract renewal rates by 10%. • Collaborated with Product Management and Engineering to develop solutions tailored to local market needs, expanding addressable market by 2x, resulting in 20% additional sales in 2018. • Assembled small but effective high-performing team in Brazil, that broke even in 1st year and reported $2M revenue in 2nd year. • Created R&D center in Mexico. Staffed 80 engineers in 2 years, reducing dependency on 3rd parties and increasing quality, at lower cost, saving over $1M in Engineering expenses in 1 year.