I lead Continental Business Intelligence projects for the financial area, managing the design, implementation, and optimization of solutions that facilitate strategic decision-making. My expertise in Power BI, DAX, and Power Query allows me to transform complex data into clear and actionable visual reports. I stand out for my leadership skills, critical analysis, and ability to solve complex problems, ensuring the efficient delivery of projects and the continuous development of the team under my supervision.

I developed reports that enabled the company to have a clear and accurate view of its processes, identifying optimization opportunities and detecting areas for improvement.My goal was to maximize the value of data, ensuring that every decision was supported by solid and reliable information. I was committed to continuous learning and the implementation of best practices in data analysis to contribute to the company’s success.

I was in charge of the extraction, modeling, and data visualization process to provide dashboards that allowed stakeholders, vice presidents, and other areas to stay informed about the company’s performance and improve it.During those years, I improved various reports, making them more efficient in terms of queries (M Language), DAX, and better UX and design practices. These dashboards had a significant impact on tracking company results, such as profitability, inventories, expenses, and more.

I implemented automation processes in the reports making of, those strategies provided the company with timely and appropriate information what meant an important reduction of time inverted all over the area. I also improve the structure of offices data bases, make them easier to consult and to keep them actualized. Finally, I increase the skyscrapers developer's agenda which allowed the firm to improve its lessor representation market.

I participated in research projects, whose result were two published books; collaborated in the development of semester basis study programs and I gave learning sessions related to the economic history of Mexico.