Julio Herrera Email & Phone Number

Orange, Ca, Us

Union City, Ca, Us

• Sold 87% of the annual quota in six months for Mizuho's General Surgical Tables (GST) through effective sales strategies and management of commercial operations in the distributor channels in Peru, Bolivia, Chile, and Mexico.• Conducted negotiations with distributors to finalize sales in the participation of bids and tenders, resulting in a profit increase of 85% year over year.• Improved the growth rate of surgical tables by 87% and accessories by 81% year over year in six months.• Opened five new distributors in Brazil, Uruguay, Paraguay and Argentina , resulting in a 38% increase of new business partners.• Lead customer business reviews and present surgical table products to a diverse audience including Administrators, Surgeons, Biomedical Engineers, Nurses, and Equipment Planners• Negotiated and personalized new distributor agreements according to the reality of their market and culture.• Built new internal procedures surrounding drop shipments and customer service to improve shipping time.• Conducted market research by attending the largest surgical expositions in North and South America, creating a competitor analysis that included pricing, promotions, place and product.• Coordinated with cross-functional teams in America and Japan to proceed with LATAM project planning and sales.• Led and managed project activities involving regulatory compliance, overseeing successful product registration for medical devices with governmental agencies.• Identified potential growth areas and developed initiatives for business expansion, whether through new market segments, geographies, or product lines.• Developed new commercial strategies, sales tools, and communications for the product portfolio and customer bases.• Applied technical knowledge in combination with clinical knowledge to educate and articulate value, updating business strategies to be more culturally sensitive to the realities of the region.

●Developed strategies and plans for a portfolio of brands, new products, advertising, digital and communication campaigns to deliver sustained growth, top of mind and customer satisfaction utilizing SMART goals, SOSTAC analysis, 5S methodology, and OKR framework to drive sustained growth, brand awareness, and customer satisfaction.●Partnered with Octo group - marketing & Strategy and downstream management and marketing stakeholders to develop product and commercial strategies to accelerate growth business identified a potential niche and target expansion opportunities.●Analyzed consumer preferences, competitive behavior, market data and trends to optimize marketing strategies focused on revenue, branding, merchandising, and product knowledge ●Developed the strategic marketing analysis for clients in partnership with Octo Marketing and Strategy taking advantage of the work and positioning it currently holds and considering gathering all insights and complementing and integrating them into a strategic plan using the SOSTAC analysis with a big picture tool with the purpose of achieving the objective of exploiting resources, improving engagement.

La Victoria, Lima, Pe

● Managed content strategy and measured the performance of all digital marketing campaigns.● Defined local go-to-market strategy and strategic priorities● Led national Business development ● Took the lead in finding new strategic partnerships within the region● Oversaw Claro Video daily business operations● Led content, marketing, revenues and channels strategy at a local and international level.● Oversaw webpage maintenance and redesign driving a conversion increase of circa 30%.● Increased brand visibility through campaigns increasing web sessions by 19% Monthly. ● Worked closely with cross-departmental projects and stakeholders on digital campaigns.● Oversaw website, SEO key rankings, leads and conversions.● Contributed to major business projects delivering elements to content and channel optimization.● Developed competitive landscape, competitor analysis and benchmark to make product decisions.● Led customer expansion and content discovery that drove 50% growth in video viewership● Partners like HBO, Paramount +, Noggin, and Starzplay across digital and OTT audience engagement.

La Victoria, Lima, Pe

●Led the strategic partnership between Asurion and Norton to define a new growth sector, go-to-market strategy and value proposition that generated sales growth of 70% in 12 months.●Led the product marketing efforts for a full portfolio of added value services and enhancements, including G2M, buyer personas, and competitive landscape Claro Video, Claro Música, Norton, Asurion and Claro Sync, generating an average sustained sales growth of 17% monthly.●Supervised end-to-end integrated multi-channel demand generation campaigns to generate pipeline and revenue across existing and new sales segments achieving a 60% increase in sales.●Created a unique sales plan ‘the magic sale point plan’ in the customer service centers to increase sales levels, increasing the Take Rate average by 22% and profit margins by 19%, annually.●Implemented and tracked CRM framework to reduce attrition rate by 8% monthly.●Led a 24-month cross-selling program at stores, achieving a 17% increase in sales across AVS.●Designed the training program, achieving a 50% reduction in 50 customer service stores.●Coached and performed knowledge checks and recommended training for gaps in the sales process.●Analyzed consumer preferences, competitive behavior, market data and trends to optimize marketing strategies focused on revenue, branding, merchandising, and product knowledge.

La Victoria, Lima, Pe

●Managed the B2B regional sales plan of a 30-product portfolio, solutions consulting and fiber optics●Developed the market potential, tracked sales and recruited new franchise partners (15 in 6 months).●Prospected and identified 30 new opportunities monthly, following up on potential leads.●Consistently leveraged warm and qualified leads; maintained high productivity levels above 90%.●Increased corporate sales of fiber optic by 400% in the first 6 months and increased sales of mass products (voice and data) by 160% MoM. ●Generated a 40% increase in franchises in the first 6 months, managing the top 10,000 accounts.

La Victoria, Lima, Pe

●Launched hotspot internet devices, responsible for sales, productivity, training, merchandising, inventory, retailer market and development through various events and networking activities.●Generated $30 million in annual sales revenue using vertical market strategies around the country.●Managed 10 retail stores, 20 dealers and 50 direct stores in 10 cities in the north region.●Boosted sales revenue by 125% of KPI quote per month, ensuring vendors articulate persuasive value propositions and execute to expected client metrics through retail, dealers and direct stores.●Developed strategic business plans to increase market share, getting 70% in the first 2 years.●Worked closely with the territory managers to generate new business and grow sales 20% monthly.●Partnered with product manufacturing brands Huawei, ZTE and Alcatel to promote their products.●Managed a $1 million marketing budget, investing in sales promotion ATL & BTL.

La Victoria, Lima, Pe

●Managed accounts that were identified as Gold Partners with annual sales between $5 million per year in revenue and collaborated to promote marketing activities to increase sales 40% monthly.●Launched and developed Android operative system in the northern region of Peru.●Successfully grew market share by more than 8% in two years. ●Oversaw efficient management of the expansion plan, growing partnerships by 40% MoM.●Managed full scope of sales life cycle, prospecting, consultatively performing client needs, assessments, delivering proposals and capturing 3 new channel partners each month.●Developed channel sales strategy in daily operation, sales pipeline, tracking, marketing, budget, profit margin, inventory control, business development, transformation and revenue growth.●Negotiated contracts for 15 franchises with 100% success rate. ●Boosted sales of new products Blackberry, Apple and Samsung by 30% MoM.

●Implemented the marketing plan increasing the subscriptions by 30% and reducing churn by 40%. ●Led the digital marketing plan across social media and the website enhancing the top of mind in 50%. ●Managed website burn50.pe leveraging the streaming live classes, growing 30% of new subscriptions ●Reviewed data insights to create top-performing content across Facebook and Instagram and video tutorials to generate awareness, and engagement and improve Burn50 brand knowledge by an average of 50%, the rate of trial classes by 50% and conversions by 30% monthly.●Implemented and tracked CRM strategies to reduce attrition rate by 20% monthly.●Restructured the price strategy with the price brand ladder increasing new customers by 50% monthly.

• Organized three to four music events per year averaging 2,000-5,000 attendees at each event.• Negotiated high-level sponsorships with leading brands like SABMiller, Red Bull, Marlboro, Claro, Movistar.• Hired salespeople and ticket vendors, managed all subcontractors and vendors including venue, equipment and lighting contractors, stage, music, entertainment, marketing, publicity, licenses, and security.

Master’S Degree In Marketing & Commercial Management, Marketing/Marketing Management, General

Global Immersion Program Marketing, Digital Transformation, Digital Communication And Media/Multimedia

Marketing Certification, Marketing/Marketing Management, General

Bachelor'S Degree Of Business Administration - Bba, Business Administration And Management, General